Inline Carnivore Diet.jpegAll-meat diets are growing in popularity. There are the cryptocurrency carnivores. There’s the daughter of the ascendant Jordan B. Peterson, Mikhaila Peterson, who’s using a carnivorous diet to stave off a severe autoimmune disease that almost killed her as a child. The most prominent carnivore these days, Dr. Shawn Baker (who appears to eat only grilled ribeyes (at home) and burger patties (on the go), recently appeared on the Joe Rogan Experience and Robb Wolf’s podcast, and is always breaking world records on the rower. Tons of other folks are eating steak and little else—and loving it. There are Facebook groups and subreddits and Twitter subcultures devoted to carnivorous dieting.

What do I think?

I’m no carnivore. I love my Big Ass Salads, my avocados, my steamed broccoli dipped in butter. My blackberries, blueberries, raspberries, and strawberries. My spoonful of coconut butter.

Yet, I get the appeal.

We’ve been eating meat for three million years. Its caloric-and-nutrient density allowed us to dispense with the large guts needed to digest fibrous plant matter and build massive, energy-hogging brains. There isn’t a traditional culture on Earth that wholly abstains or abstained from animal products. Nearly every human being who ever lived ate meat whenever he or she could get it.

Thus, meat appears to be the “baseline food” for humans. If you look past the cultural conditioning that tries to convince us that meat will give us heart disease, cancer, and diabetes, meat looks pretty damn good as a place to start.

The question is if it’s where we should stay exclusively…. 

All this said, I’m skeptical about the “steak and water” or “ground beef and water” diets of modern carnivory. Let me explain….

A Few Key Arguments For It (and My Feedback)

“In its natural state, meat is relatively safe as far as toxins go.”

Animals can run and bite and claw and fly to get away from predators; most don’t need to employ any chemical warfare that causes problems when you eat the meat. Sure, allergies and intolerances can arise, like if you get bitten by the Lone Star tick and pick up a red meat allergy, but those are quite rare.

“Whereas plants’ phytonutrients are pesticides.”

This is technically true. They are toxins the plant produces to dissuade consumption by predators—toxins that the plants manufacture to maim, poison, kill, or even just make life uncomfortable for the animals who eat it.

But just as we can do with many other “harmful” inputs, we tend to treat plant phytonutrients as hormetic stressors that make us stronger, healthier, and more robust. 

There’s an upper limit, of course. And many of the phytonutrients have been primarily applied either to populations eating normal omnivorous, often downright unhealthy diets or to unhealthy subjects trying to improve a disease marker. As I’ve said before, there aren’t any real studies in healthy human carnivores, so we don’t know one way or the other whether the promising results of the extant studies apply to people eating only animal products. 

“Meat nutrients are highly bioavailable.”

The protein has all the amino acids we need to live and thrive. We readily absorb and utilize the vitamins and minerals in meat; they already come in “animal form,” requiring little to no conversion before we can start incorporating them into our physiology. Plant nutrients usually undergo a conversion process before humans can utilize them, and not every human has the same conversion capacity.

Some of those essential and/or helpful nutrients only occur in meat, like creatine, carnosine, vitamin B12. There’s literally no realistic way to obtain them without relying on supplementation, which didn’t exist until the last hundred years.

“Nutrient requirement studies don’t apply to us.”

I could see that. They haven’t tested the requirements for selenium, magnesium, and iodine on a zero-carb carnivorous diet. Do they go down? Can you therefore get by and thrive on lower intakes—the low levels found in muscle meat?

It’s a tough call.

It hasn’t been empirically tested. That’s true. It largely hasn’t undergone a series of RCTs. You can’t pull up a Cochrane meta-analysis of carnivore studies. All we really have are anecdotes.

I’m not disregarding the power or relevance of anecdotes and testimonials. Those are real. They’re not all suffering from a mass delusion. They’re not all lying. Peer-reviewed? No. Admissible in a scientific paper? Not unless you call it a case study. When you’re there in the room with someone pouring their heart out because something you wrote helped them drop 50 pounds and reclaim their lives, you don’t go “Yeah, but where are the clinical trials?” At some point, the weight of anecdotes adds up to something substantial, something suggestive. And hey, if it’s working for you, there’s no arguing that. 

But I can’t point to anything solid and totally objective in the research. Not yet anyway.

Still, any time you embark on a historically unprecedented way of eating, whether it’s pure muscle meat carnivore or vegan, you should be a little more careful about what you think you know. 

What Do We Know About Carnivory in Human History?

We don’t know if there have been any purely carnivorous human cultures. We haven’t found any yet, and you can’t prove a negative, so I won’t say “there were none.”

In all the best candidates so far, though, plants sneak into the diets. The Inuit actually utilized a wide variety of plant foods including berries, sea vegetables, lichens, and rhizomes. They made tea from pine needles, which are high in vitamin C and polyphenols.  The Sami of Finland, who primarily live off a low-carb, high-fat diet of meat, fish, and reindeer milk (I have to imagine that’s coming to Whole Foods soon), also gather wild plant foods, particularly berries and mushrooms (Finland’s forests produce 500 million kg of berries and over 2 billion kg of mushrooms each year!), sometimes even feeding their reindeer hallucinogenic mushrooms to produce psychoactive urine. The Maasai are known for their meat, milk, and blood diets, but they often traded for plant foods like bananas, yams, and taro, too, and they cooked their meat with anti-parasitic spices, drank bitter (read: tannin- and polyphenol-rich) herb tea on a regular basis, and used dozens of plants as medicines (PDF). Even Neanderthals used plants as food and medicine, we’re learning.

Even if we discover evidence of carnivory in human prehistory or in some extant group, the emerging science of genetic ancestral differences suggests that the habitual diets of our recent ancestors shapes the optimal diet for us today. If your close ancestors weren’t carnivores, you might not have the adaptations necessary to thrive on an all-meat diet.

Still, what about Vilhjamjur Stefansson, an Arctic explorer who came away very impressed with the native Inuit diet and underwent a series of studies on the effect of an all-meat diet in man? He and a colleague did great for over a year eating only meat. But Stefansson wasn’t eating ground beef. In his own words, he ate “steaks, chops, brains fried in bacon fat, boiled short-ribs, chicken, fish, liver, and bacon.” Definitely carnivorous. Definitely not just steak or ground beef, as many modern carnivores seem to be eating. All those “weird” cuts gave him critical micronutrients otherwise difficult to get from just steak.

How To Best Optimize a Carnivore Diet

While you won’t find me switching to the carnivore side, if I were to do a carnivorous diet, here’s how I’d try to optimize it (and why).

Take Magnesium

A recent paper showed that the majority of people following a “paleolithic ketogenic diet” with at least 70% of calories from animal foods and including offal had adequate serum magnesium levels. That’s a great start. But earlier studies show that serum magnesium may not be the definitive marker. A person can have normal serum levels but inadequate tissue levels—and in the tissues is where magnesium does its work. A person can have normal serum levels but still be deficient.

Eat Eggs

They’re not quite animals, but they contain everything you need to build a bird from scratch. That’s cool·—bite-sized whole animal.

Eat Liver

Liver is unabashedly animal flesh. It absolutely qualifies for a carnivorous diet. Loaded with choline, folate, vitamin A, copper, and iron, it’s nature’s most bioavailable multivitamin. There’s no reason not to include it. If you get your hands on some fish livers, you’ll get a ton of vitamin D along for the ride.

  • There’s frozen liver tabs, where people dice up liver into little chunks and swallow them hole.
  • There’s liver smoothies, where absolute savages blend raw liver and drink it. I know a guy who fixed severe iron deficiency by drinking raw chicken liver orange juice smoothies, with the vitamin C in OJ meant to enhance iron absorption.
  • Liver is also great sauteed with fish sauce, citrus, salt, pepper, and sesame oil. Do it quick, don’t overcook.

Eat Seafood

A few oysters, some mussels, a filet of wild sockeye salmon… You’ll get vitamin D, long-chained omega-3s (which tend to rare even in pastured ruminant flesh), selenium, iodine, copper, iron, manganese. Not every meal has to—or should— be a New York strip. 

Implement Intermittent Fasts On a Regular Basis

A constant influx of muscle meat will keep mTOR topped up. That’s great for muscle growth and general robustness. Just do something to stop the protein intake for a day or two to  lest you start fueling unwanted growths.

Treat Spices and Other Low/Non-Calorie Plant Foods As Medicinal Supplements That Don’t “Count”

All the nearly-carnivorous cultures we have good data on did similar things, using bitter herbs and barks and the like as supplements to their diets. You’re not getting calories from this stuff. You’re getting non-caloric compounds that provide health benefits.

Get the Best Quality Meat You Can Find and Afford

While I’m sure a diet of snare-caught hare, Alaskan elk, and choice sockeye salmon you wrest from the grasp of picky grizzlies poised over rivers preparing for a long winter would be ideal, it’s not necessary. Yes, grass-fed and -finished/pastured as well as organic are ideal, but do the best you can with what you have.

Use Bone Broth

It’s a great way to get collagen and the glycine it contains to balance out all the methionine you’re eating, especially if you’re doing the muscle meat-only thing and avoiding most gelatinous cuts of meat.  Make it yourself or buy. Collagen supplementation, of course, works here, too.

The carnivore diet isn’t for me. I like plants way too much. But I’m cautiously optimistic that it could work for more people than you’d expect, provided they heed as many of my suggestions as possible.

That’s it for me, folks. What about you? Have any experience eating a carnivorous diet? Interested in trying? Let me know what you know!

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The post The Carnivore Diet: Pros, Cons, and Suggestions appeared first on Mark’s Daily Apple.

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Living in a small space, like a tiny house, apartment, or a dorm, doesn’t mean you can’t dream big when it comes to creating delicious meals, and today’s guest post and recipe is excerpted from a cookbook by Adams Media that’s designed to help you do just that!  No need to curb your big appetite in a tiny home — the recipes in Tiny House Cooking: 175+ Recipes Designed to Create Big Flavor in a Small Space are uniquely designed to be made in the micro-kitchens of tiny homes and apartments, since many tiny homes have only two burner stove…

The post Tiny House Cooking: Swiss Chard Rolls With Root Vegetables appeared first on Fit Bottomed Girls.

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Today is all about adding extra elements to an already-challenging exercise – just for fun! Show us your stuff on social media.

Watch each video carefully, follow our instructions below, and post yourself crushing these burpees with the hashtag #OxygenBadassBurpees for your chance to win.

Beginners can do one to two sets of five to 10 reps each. More advanced participants can shoot for three sets of 15, 20 or more reps. You also can blend them into your existing exercise program, circuit, metcon or Workout of the Day.

Burpee to Target (; 0:23)

Burpee to Target

1. Find an overhead target such as a pull-up bar that is about 6 to 8 inches above your fingertips when you extend your arms overhead.

2. Center yourself underneath the pull-up bar and stand with your feet hip-width apart, arms at your sides.

3. Crouch and place your hands on the floor, then hop your feet behind you so you’re in plank — head, hips and heels aligned, spine and head neutral. You should be perpendicular to the barbell.

4. Bend your elbows to do a push-up, lowering until your chest touches or nearly touches down.

5. Jump your feet back underneath you and explode upward, reaching your arms overhead and touching both hands lightly to the bar. Land softly and repeat.

When in your push-up, align your shoulders with the legs of the pull-up rig. That way the bar will be directly overhead when you go to jump.

Plank Up/Down Burpee (; 0:21)

Plank Up/Down Burpee 

1. Stand with your feet hip-width apart, arms at your sides.

2. Crouch and place your hands on the floor, then hop your feet behind you so you’re in plank — head, hips and heels aligned, spine and head neutral.

3. Hold plank as you drop down one arm at a time your hands onto your elbows, then back up one arm at a time from elbows to hands.

4. Jump your feet underneath you and leap into the air.

5. Continue, alternating lead arms with each rep.

Didn’t get a chance to sign up for the challenge? Join in the fun here.

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On Wednesday, June 6th, 2018, we’re re-opening ProCoach to our Precision Nutrition Certification students and graduates around the world.

Tested with nearly 100,000 clients, ProCoach makes it easy to deliver research-proven nutrition and lifestyle coaching to anyone who needs it… from paying clients, to family members, to co-workers, to loved ones.

Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.

For more info about ProCoach, check the frequently asked questions below.

But first, to understand ProCoach, you should learn why it was created, and the key problems it helps health and fitness professionals overcome.

JB shares his early coaching struggles and how PN went from 20 to nearly 100,000 clients with ProCoach.

Want to know exactly how the ProCoach software works? Then check this out.

See how other health and fitness pros are using ProCoach with their clients.

 

 

In summary, ProCoach delivers — to your clients, on your behalf — a total coaching solution, complete with daily lessons, habits, check-ins, and more.

As their coach, you’ll be able to support them by answering questions, offering encouragement, and tracking progress through the ProCoach interface.

When you enroll, you’ll be able to use this ground-breaking software and curriculum in your business — with your clients — and easily, quickly, and effectively deliver the habit-based coaching you learned in the PN Certification.

Grow your business and work less.

ProCoach will help you:

  • Market and sell your services to the people who need it.
  • Coach more people while delivering exceptional results.
  • Work with people in-person or online.
  • Coach as a unique business or an add-on to your current one.
  • Spend less time on the admin things that drive you crazy.
  • Spend more time on the coaching things you enjoy.
  • Work on your own terms, from anywhere in the world.

A proven curriculum, created/organized for you.

ProCoach automatically delivers — to your clients, on your behalf — an online nutrition and lifestyle curriculum that helps them:

  • practice new eating habits,
  • troubleshoot their biggest challenges,
  • stay consistent, motivated, and accountable, and
  • radically improve their nutrition, lifestyle, and health.

With you as their coach, answering questions, offering encouragement, and tracking progress through a special dashboard, ProCoach helps you get more clients to their goals — reliably and effectively every time.

Develop your coaching expertise.

ProCoach will also help you:

  • Assess clients quickly and efficiently.
  • Deliver daily habits, lessons, assignments from our curriculum.
  • Review client consistency and habit adherence at any time.
  • Track clients’ physical, mental, behavior changes every week.
  • Communicate clearly and expertly when clients are stuck.
  • Attract new clients with photos, data, testimonials, and straight-up, irrefutable, hard-data evidence of your success as a coach.

Katie Wygant - testimonial card

 

 

As we’re about to open the program — and last time we sold out in hours — we’re getting lots of questions. Here we’ll answer the most common ones so you can decide if it’s a good solution for you.

What is ProCoach?

Q: Can you tell me a little more about ProCoach?
A:

ProCoach is part nutrition software, part nutrition curriculum, and part client management tool. Yet it’s very different from other software you’ve seen.

In essence, ProCoach delivers — to your clients, on your behalf — an online, up-to-12-month nutrition and lifestyle coaching program, complete with daily lessons, habits, check-ins, and more.

This practice-based approach will help your clients gradually, and permanently, transform the way they eat, move, and live.

Plus, you get to work front-and-center as their coach. You’ll offer guidance and support them — answering questions, encouraging, tracking their progress — through a special ProCoach dashboard.

Here’s how it works.

Once you register, you’ll be taken to your ProCoach admin area.

This area contains everything you need to get started, including:

  • simple instructions on how to add your first client,
  • a curriculum guide outlining how the program unfolds for clients,
  • a business implementation guide for integrating the offering,
  • a marketing and sales guide for spreading the word, and
  • a full Learning Center that walks you through everything else.

Overview of the ProCoach Learning Center.

From there, you can easily add your first client. All you need is their name and email address.

Adding clients is easy, just include their name, email address, and program.

After you add a client to the ProCoach program, they’ll activate their account and fill out a comprehensive intake / assessment form online.

Once that’s complete, the client will begin receiving daily emails containing brief descriptions of what they should be working on and thinking about that day.

Example of the daily emails clients will receive.

These emails link to a special ProCoach homepage where clients find:

1) Daily habits.

Every 2 weeks clients are presented with a new habit, something they’re asked to practice every day, to develop a particular nutrition or lifestyle skill. These habits are explained in detail on day one. And every day after, ProCoach reminds them about their habit.

Example habit / practice for clients to follow.

2) Daily habit checks.

Every day they’ll also be asked to record whether or not they practiced their habit. Consistency is tracked in a special “Progress” area of the ProCoach client interface. This helps clients see how consistent they’re being. You’ll also get access to these data in your admin area.

More detail about each habit / practice.

3) Daily lessons and assignments.

To support the daily habits, ProCoach offers brief lessons in the form of articles, videos, audio files, and/or downloads. Client engagement with lessons and assignments is tracked in the client’s progress area and recorded in your admin area.

Example lesson that accompanies the current habit / practice.

4) Regular progress checks.

Every week or two, clients are asked to provide body weight, girths, photos, and other markers of progress, including subjective ones. These are tracked in the client’s progress area, recorded in your admin area.

One of the progress checks that comes every few weeks.

That’s an overview of the comprehensive client experience.

As their coach, you’ll not only get the confidence of knowing your clients are well taken care of, you’ll also get visibility into their progress through a dashboard that allows you to track your entire client list at a glance.

The client list gives you overview stats on each client, including where they’re at in the program, how consistent they’ve been, and how their body has changed.

Client list within the ProCoach dashboard.

You can also drill down to each person’s client details page by clicking on their name.

Client details page within the ProCoach dashboard.

There you’ll see their photos, important details about them from their intake questionnaire, and how they’re doing in the program. You’ll get access to everything they’ve done (or not done) in the program to date.

Q: I heard there are new features. So what’s new with ProCoach?
A:

Since releasing ProCoach in June of 2016, we’ve been working on some really exciting additions, enhancements, and options to make the program even better. These include:

Community of like-minded people + top experts

With our ProCoach Facebook group, you can now work alongside an extremely supportive group of nearly 2,500 ProCoaches — including trainers, nutritionists, sport coaches, researchers, therapists, and other healthcare professionals from all over the world.

With case studies, lessons, daily tips, and more, being part of this community will help you expand your network, grow your business, and strengthen your coaching skills.

You’ll also get daily access to me, as well as some of our revered experts and coaches like Dr. Krista Scott-Dixon, Kate Solovieva, Craig Weller, Adam Feit, and more. Ask questions, get feedback and advice, and nerd out on all things fitness and nutrition.

$20,000 in prizes for you and your clients

Every year, we invite our ProCoaches to submit photos of, and stories about, their most successful clients. Prize categories include Best Transformation and Best Story, and are organized by age and gender.

Winners in each of the 8 categories take home $2,000 USD — $1,000 to the ProCoach and $1,000 to the client. (Plus, we give away some fun bonus prizes to selected runners-up.)

Done-For-You Marketing

With help from Pat Rigsby, master marketer, we created online and offline campaigns to help you save time, attract clients, and grow your business without diverting time from the biggest marketing tool of all: Client results.

ProCoach’s marketing campaigns come complete with design assets, copy, and deployment instructions, so you can easily spread the word about your business without needing to be a marketing guru or advertising wizard to do it.

Done-For-You Marketing is now built into ProCoach.

Quick-Start Guides

After a client submits their initial intake questionnaire, ProCoach generates a personalized Quick Start Guide, a slick, custom packet of advice on food choices, portion control, workout nutrition, grocery shopping, and meal prep.

You, the superstar coach, get the honor of presenting this personalized guide to new clients, getting all the credit for their excitement, and for the progress they’ll be making starting on Day 1.

Personalized Quick Start Guides are also built into ProCoach.

Comprehensive Learning Center

Questions always come up when you’re learning. That’s why we created a comprehensive Learning Center with articles on every imaginable topic and an awesome search feature to help you find what you’re looking for.

us The comprehensive Learning Center included in ProCoach.

ProCoach Workouts (Optional)

After working with thousands of ProCoaches to deliver comprehensive nutrition and lifestyle coaching, many began asking us to unlock our vault of expert-designed exercise programs so they can deliver a more holistic, single-platform experience.

As Precision Nutrition’s own coaching programs have offered integrated exercise, nutrition, lifestyle advice for years, we decided to make available our 28 client-proven exercise tracks for you to use with selected clients.

You now have 3 options when using ProCoach. For each client, you can:

  • Use ProCoach for nutrition coaching only,
  • Use ProCoach for both nutrition and exercise coaching,
  • Use ProCoach for exercise coaching only.

The choice is yours.

ProCoach Workouts is now an option you can use with selected clients.

 

 

Q: Who are you? What makes you qualified to offer this?
A:

I’m Dr. John Berardi, co-founder of Precision Nutrition.

I’ve devoted my entire career to making health and fitness something that’s achievable and attainable for every type of person, from every walk of life. (Here’s a bit more about me, if you’re interested.)

At Precision Nutrition, we have a world-class coaching team made up of doctors, exercise specialists, naturopaths, dietitians, nutritionists, and counselors.

FCMIC-Logo_20151

Precision Nutrition was named one of the 10 most innovative companies in fitness by Fast Company magazine.

We’ve coached and mentored people in nearly 100 countries through our research programs, professional education courses, and personal coaching groups.

When people want the best, they work with us.

Thousands of people from all over the world. Companies like Nike and Apple. Professional sports teams like the San Antonio Spurs and dozens of Olympic athletes and their coaches.

We’ve written for, or been featured in, these leading publications.

And we’ve consulted with these organizations.

Lots of people consider us the world’s leading experts in nutrition coaching. That’s a big responsibility, and we don’t take it lightly.

Q: How does ProCoach compare to other nutrition software out there?
A:

There’s nothing else like this.

Sure, there are other “nutrition software packages”. But they’re generally geared toward generating “customized meal plans”.

Here’s how those programs work: You input a client’s statistics and food preferences, the program spits out a meal plan, and you ask the client to follow that.

Sounds good in principle.

Sadly, only about 1 in 10 clients actually follow a customized meal plan for more than a few weeks. You see, meal plans just aren’t practical. (We’ll talk about this more below.)

But let’s say you do have a few clients who can follow the meal plan. That’s great. How long can they (or will they want to) follow a specific menu? A year? 10 years? 25 years?

While “meal plan software” sounds good in principle, it’s not very useful in practice. And the evidence is written all over the market.

Hundreds of meal plan websites and apps have come and gone in the last 20 years. None of them stick around very long. It’s a fitting end considering that’s exactly what happens to the clients trying to follow their meal plans.

Needless to say, we use a totally different approach.

Q: So what’s wrong with meal plans?
A:

In our early days, we learned something the hard way: Meal plans and diets aren’t useful or sustainable for the vast majority of clients.

Clients often feel like they’re either “on” them or “off” them. The black-and-white nature of a meal plan suggests that people have to eat perfectly at each meal (to match what’s listed in the plan) — or they’ve failed. It’s psychologically unpalatable and unsustainable.

Even more, meal plans are too inflexible. They don’t work with the reality of people’s busy lives. Work meetings, children’s programs, meals out, dogs that need walking, cars that break down, family members that get ill, etc. Meal plans take none of these into account.

Finally, meal plans assume people already have the skills to follow them. But that’s simply not true. Most people who aren’t eating healthy today don’t have the basics down.

Without skills like:

  • eating slowly and mindfully,
  • tuning into hunger and appetite cues,
  • planning grocery shopping,
  • choosing the right items from the store,
  • storing and preparing food correctly,
  • avoiding problem foods, and
  • choosing better options at restaurants…

…following a meal plan becomes hopeless.

You might as well ask someone who’s only strong enough to bench press 135 pounds to do 405 pounds. No matter how badly they want to, they don’t have the skills or capacity.

But these aren’t just intellectual objections. In our experience, only 1 in 10 people can actually follow a meal plan for more than a few weeks.

In the end, meal plans have such limited utility that we left them behind, for most of our clients, along time ago.

Q: If you don’t offer meal plans, what do you offer? What will my clients learn in ProCoach?
A:

ProCoach uses habit-based (or practice-based) coaching, a method rooted in change psychology and built on the latest science of what actually helps people develop new skills and make change in their lives.

So rather than telling people what to eat for breakfast and when to eat it, we help them build the skills (and daily habits) required to eat well, every day, no matter what life throws at them.

We also help them discover what’s right for them, in the context of their own unique lives. That’s why our program’s results are so sustainable.

So, instead of giving people a menu that looks like this:

  • Meal 1 (6:30am): 3 eggs, ½ cup oatmeal, 1 banana
  • Meal 2 (9:30am): protein shake
  • Meal 3 (12:30pm): turkey breast sandwich and small salad

…we give them a series of 2-week habits — which are both solid and flexible — to help them build the skills necessary to make better nutrition and lifestyle choices today (and for life).

To support these habits, we also offer relevant lessons and assignments with Socratic-type thought exercises that help them (and you) explore their unique schedule, priorities, belief systems, food preferences, food tolerances, and more.

This helps them build, what we call, an “Owner’s Manual”.

If you’d like to see what this looks like in practice, check out our curriculum outlines:

With all that said, we do offer our Quick-Start Guides so clients have detailed instruction right out of the gate. This is a slick, custom packet of advice on food choices, portion control, workout nutrition, grocery shopping, and meal prep.

Q: Can you explain habit-based coaching a little more?
A:

Sure.

We believe that people can only reliably get to their goals when they do two things:

  1. Break down what they want to do into specific aptitudes (skills).
  2. Build those aptitudes through strategic daily habits (practices).

The formula pretty much looks like this:

Practice daily to build skills.

Build skills to achieve goals.

In the end, growth and development comes through daily practices and supporting experiences.

Here’s an example of how this works:

Goal: Eat better consistently

Let’s say you want to lose weight. You know that to lose weight you’ll need to eat better consistently. That’s your real goal: Eat better consistently.

But you don’t have all the skills to do it just yet. So you have to break it down into…

Skill: Hunger and appetite awareness

Which skills are required to eat better consistently? We’ve identified hunger / appetite awareness as the most important initial skill for making progress.

But that’s not quite a concrete thing you can do. So you have to break it down into…

Practices: Eat slowly and stop eating when satisfied

We use two daily practices to build the skill of hunger and appetite awareness.

Practice 1: Eat slowly.

Practice 2: Eat until satisfied, not stuffed.

This takes a month — two weeks for clients to learn, practice, and repeat each habit. At the end of a month, clients have two very important habits that they can now use for the rest of their lives. They’ve learned it by doing it.

Not surprisingly, clients usually lose weight during this time. Because, of course, they’re learning to eat a bit less and adjust their intake according to body signals.

Even better, they’ve built two new habits that they can use for the rest of their lives, no matter what else happens.

The ProCoach software delivers weekly habits (like the two above), supported by daily lessons and assignments, to help your clients not only eat better now — but also build the skills necessary to eat better for life.

How lessons and habits are presented on a client’s “today page”.

Why introduce habits one by one?

Because true progress comes not from “overhauling,” but from building transferable skills. Systematically.

When clients strategically replace old habits with new ones developed through daily, intentional actions, they learn things like:

  • What’s truly important to them
  • Prioritizing and time management
  • Mindfulness, self-compassion, and emotional regulation
  • Persistence and consistency
  • Flexibility and resilience

These skills are useful in all areas of life. But they’re absolutely crucial for sustainable body transformation.

Q: What kinds of results are possible with habit-based coaching?
A:

Since we built the beta version of ProCoach, 15 years ago, nearly 100,000 clients have gone through the program.

Today we coach, on average, 5,000 clients a year with about 20 full-time Precision Nutrition coaches (and an awesome group of part-time interns and mentors).

And here are the types of results we produce:

Watch the results of 365 days of ProCoach coaching; photos are taken monthly over the course of a year.

Here’s another compilation:

See first hand how the ProCoach program and curriculum have impacted the lives of our clients.

 

 

As you can see, our clients are a diverse bunch. They come in all ages, shapes, and sizes. In fact, they’re probably a lot like your clients.

Which means the results you saw this video above are the exact same results your clients can expect when you start using ProCoach.

Want to see more? Check these out:

Q: What dietary philosophy is ProCoach built on?
A:

None, really.

You see, we’re nutritional agnostics. (For more on what this means, check out this article).

While meal-plan approaches require you to choose between vegan, Paleo, Mediterranean, or other “labeled” diets, habit-based approaches don’t force this choice.

This means our progressive systems of habits, lessons, and assignments can work equally well for vegetarians (who eat no meat) or “meatatarians” (who eat mostly meat).

Of course, we do believe that a healthy diet generally consists of:

  • whole, minimally processed foods,
  • lots of plants,
  • enough protein to meet your needs,
  • a healthy mix of different fats,
  • plenty of water, and
  • carbohydrates based on activity levels.

Through lessons, assignments, and daily habits:

  • We help clients find the right mix of all these foods for their goals, lifestyle, and preferences.
  • We show them how to make meals suitable for them.
  • And we help them stay consistent.

However, we go much deeper than just the food.

We also dig into:

  • Food behaviors (food timing, meal frequency, meal speed, and food amount).
  • Food attitudes (food views, restriction vs. abundance, disordered thinking).
  • Stress management (in general, how it relates to food).
  • Rest, recovery, and sleep (in general, how they relate to food).
  • Outlook (confidence, resilience, mastery, and growth mindset).
Q: Since ProCoach is nutritionally agnostic, can I use ProCoach to coach clients of all dietary preferences — vegans and paleos alike?
A:

Absolutely.

Through lessons, assignments, and daily habits we help clients find the right mix of plants, proteins, fats, carbohydrates, and calories for their goals, lifestyle, and preferences.

Then, once they’ve built their unique “Owner’s Manual”, we help them stay consistent with what’s best for them.

One of the “Build Your Owner’s Manual” exercises from the program.

There’s nothing in the program that forces a meaty (or non-meaty) agenda.

So, yes, we can help vegans “vegan better” and paleos “paleo better”. (And everyone else do stuff better too).

Daniel Hennessey - testimonial card

 

How does ProCoach work for me, the coach?

Q: ProCoach looks awesome. How easy is it to use?
A:

It’s incredibly easy to use.

If you have a regular internet connection, can visit normal websites, can use a keyboard and mouse, and can send/receive email, using ProCoach will be a breeze.

You don’t have to be a computer expert or even particularly tech-savvy to make it work. We make sure everything is spelled out clearly on your ProCoach admin page.

Overview of the ProCoach Learning Center.

Remember, we built this software for our full-time coaches to use when coaching our own clients. And we didn’t want to limit our hires to only people who were computer geniuses.

Q: Are there any tutorials on how to use ProCoach?
A:

Yes, as mentioned above, our Learning Center teaches you everything you need to know. It has sections for:

  • Managing clients
  • Understanding the billing process
  • Using the coach dashboard
  • Acquainting yourself with the entire curriculum
  • Understanding our coaching model
  • FAQs
  • Business models we’ve seen work
  • Marketing and sales

And a whole lot more.

Even if you don’t consider yourself tech-savvy, we’ve got your back. The software is very easy to use. And we’ll make sure you’re confident in using it and in delivering a world-class experience to your clients.

Q: You mentioned built-in client accountability. What does that look like?
A:

For real change to happen, clients have to practice healthy habits every day.

As mentioned above, ProCoach makes it easy for clients with the following features:

1) Daily emails.

Clients get daily emails containing brief descriptions of what they should be working on and thinking about that day. These emails link to a special ProCoach homepage where lessons, habits, and assignments are outlined.

Example of the daily emails clients will receive.

2) Daily habits.

Every 2 weeks clients are presented with a new habit — something they’re asked to practice every day — to develop a particular nutrition or lifestyle skill. These habits are explained in detail on day one. And every day after, ProCoach reminds them about their habit.

Example habit / practice for clients to follow.

3) Daily habit checks.

Every day they’ll also be asked to record whether or not they practiced their habit. Consistency is tracked in a special “Progress” area of the ProCoach client interface. This helps clients see how consistent they’re being. You’ll also get access to these data in your admin area.

More detail about each habit / practice.

4) Daily lessons and assignments.

To support the daily habits, ProCoach offers brief lessons in the form of articles, videos, audio files, and/or downloads. Client engagement with lessons and assignments is tracked in the client’s progress area and recorded in your admin area.

Example lesson that accompanies the current habit / practice.

5) Regular progress checks.

Every week or two, clients are asked to provide their body weight, girths, photos, and other markers of progress, including subjective ones. These are tracked in the client’s progress area and recorded in your admin area.

One of the progress checks that comes every few weeks.

That’s an overview of the comprehensive client experience.

Notice how it’s all automated. That means the entire coaching program can run itself without your intervention.

Once you add a client, unless you want to check up on your client’s stats, give feedback on assignments, or help them collect progress data, you can be completely hands-off.

Q: How is daily adherence tracking done?
A:

As mentioned above, every day clients get a habit reminder as well as a lesson or assignment (in the form of a short article, video, audio file, or download).

In addition, clients are asked whether or not they did their specific habit for the day.

The answer (yes or no) is recorded in the client’s “Progress” section. Whether or not they completed their lesson or assignment for the day is also recorded here.

Lesson and habit adherence are tracked on the client’s “my progress” page.

Responses to their assignments and lessons are also recorded in the “Archive” section.

Lesson and habit archive.

Plus, as their coach, you’ll also get access to these data through the ProCoach admin area.

Q: How can I keep track of my clients, where they’re at, and how they’re doing?
A:

We’ve built an awesome dashboard to track client progress.

This dashboard is located in your ProCoach admin area and it allows you to track your entire client list at a glance.

Client list within the ProCoach dashboard.

The client list gives you overview stats on each client including where they’re at in the program, how consistent they’ve been, and how their body has changed.

You can also drill down to each client’s details page by clicking on their name.

Client details page within the ProCoach dashboard.

There you’ll see their photos, important details about them (from their intake questionnaire), and how they’re doing in the program. You’ll get access to pretty much everything they’ve done (or failed to do) in the program to date.

Q: What does the intake process look like?
A:

Client intake is really easy.

As mentioned earlier, you’ll simply add a client to the program by including their name and email address.

Adding clients is easy, just include their name, email address, and program.

Once added, clients will receive an email telling them a bit more about the program and asking them to activate their account.

What clients are sent when invited to the program.

This email will prompt them to create their own unique username and password.

What clients are sent when invited to the program.

Once they’ve set up their username and password they’ll be taken to a special client home page.

What clients will see once accepting their invitation.

Once your client sets up their account (it’s easy and only takes a few minutes), they’ll fill out a comprehensive intake / assessment form so that you have all the information you need to coach them over barriers and into the best shape of their lives.

Client intake questionnaire.

Once they’ve completed the intake form, they’ll begin receiving their daily lessons, assignments, and habits on the following Monday.

Client onboarding lessons after completing their intake questionnaire.

In the end, the intake process is very simple for both you and the client.

Q: What kinds of assessments are collected, and when?
A:

During the coaching program, various types of assessments are collected including:

1) Intake.

Once you sign a client up, they’ll fill out a comprehensive intake questionnaire. The questionnaire gathers a wide range of nutrition, fitness, and lifestyle information for that client.

Client intake questionnaire.

2) Progress updates.

Every few weeks, clients are asked to provide body weight, girths, photos, and other progress indicators. Also included are questions about whether they felt like their behaviors for the last week or so matched up with their goals.

Example of a behavior-based question.

3) Surveys.

Every few months clients are asked to fill out a quick survey. One is a psychological assessment evaluating their mindset and resilience. Another asks important questions regarding how they feel about their progress so far. Another asks them to rate the program.

Example client surveys.

All of this information will be easily accessible within your ProCoach admin area.

Q: Does ProCoach offer exercise advice, or just nutrition?
A:

When we first launched ProCoach, the curriculum focused on:

  • nutrition
  • sleep
  • stress-management
  • mindset
  • overall healthy living

However, after working with thousands of ProCoaches to deliver comprehensive nutrition and lifestyle coaching, many began asking us to unlock our vault of expert-designed exercise programs so they can deliver a more holistic, single-platform experience.

As Precision Nutrition’s own coaching programs have offered integrated exercise, nutrition, lifestyle advice for years, we decided to make our 28 client-proven exercise tracks available for you to use with clients.

This means you can coach nutrition and lifestyle alone or, for a small additional charge of $69 USD per month, you can add ProCoach Workouts to your account and turn the workout programming on for selected clients.

Q: Can I get a look at the entire curriculum?
A:

Absolutely.

Click one of the links below to check it out:

Q: Is the ProCoach curriculum customizable?
A:

It depends on what you mean by “customizable”.

If you mean “Can I input all my own habits, lessons, assignments, progress checks, workouts, surveys, etc?” then no, it’s not that.

Let me explain why not.

You can think of the ProCoach curriculum as an evidence-based framework that’s standardized, allowing for significant customization on the client side (and coach side) of the program.

It’s what we call “Building Your Owner’s Manual”.

One of the “Build Your Owner’s Manual” exercises from the program.

Through the habits, lessons, and assignments, we ask clients to track their progress, gather data, and reflect on thought exercises, all of which gets compiled in their “Owner’s Manual” — a collection of information and analysis about their lives, bodies, needs, wants, and real-life-tested experiences.

This process helps them:

  • Take responsibility for themselves — their thoughts, their beliefs, their stories, their environments, and most importantly, their behaviors. (No more coach-blaming or “This diet / workout plan didn’t work for me!”)
  • Feel empowered by and invested in the idea that they now have a set of “handling instructions for their bodies”. (No more “one-size-fits-all” programs.)
  • Test hypotheses, gather data, and draw conclusions, just like scientists. (No more blindly “just following the rules”.)

The Owner’s Manual empowers them to make informed decisions about their own needs, wants, and priorities (instead of you telling them what to think or feel or do).

It’s client-centered coaching at its best.

So don’t think of the curriculum as a set of interchangeable habits and lessons. It’s not that. It’s a skill-building self-discovery tool that we built using state-of-the-art psychological principles.

Of course, no matter how great the curriculum, it can never eliminate the need for your:

  • Guidance and support.
  • Strategies to get through blocks and setbacks.
  • Problem-solving and goal setting.

Indeed, that’s what coaching is actually for. That’s what you’re for.

It’s for these reasons (and more) that we don’t even include “write my own lessons and habits” customization in our own coaching program with our own full-time coaches.

And it’s why we’re not including it in ProCoach.

By the way, the coaches I mentioned above are some of the most talented and experienced in the entire industry, having successfully coached thousands of clients each.

So let’s not let theoretical objections get in the way of the reality here.

The ProCoach software and curriculum have been proven to work, both in practice, and in peer-reviewed scientific publications.

Oh, and one more thing.

Even if we thought it was a good idea to allow across-the-board curriculum customization, it would be A LOT of work — too much work— for you to customize the actual habits, lessons, and assignments.

Think about it… there are 24 x 2-week habits that roll out over the course of the program. And along with each habit comes a 2-week block of lessons (about 10-12 lessons in total), at an average of 500 words each.

So, to “customize” you’d need to not only restructure the delivery of the program, you’d also need to write a host of new lessons/assignments.

How much new content would you have to create? Well, say you wanted to change even just 2 habit blocks. Well, that’s 20-24 lessons and 10,000-12,000 words of new content you’d have to write to support your addition.

Indeed, by trying to customize the actual content, you’d spend all your time as a writer/content creator instead of as a coach. Is that really your highest leverage opportunity? Do you even have the time for that?

In the end, our research suggests that most ProCoach users plan on delivering the curriculum just as we deliver them in our coaching programs, because that’s the highest-value opportunity.

Again, we’ve used ProCoach to help nearly 100,000 clients, with amazing results. That’s a whole lot of (very diverse) clients. And the key has been to deliver customization on the client and coaching side, not on the curriculum side.

Nikki Strong - testimonial card

 

 

Q: But if I’m delivering PN’s curriculum, why do my clients need me?
A:

The curriculum is only one part of the ProCoach experience. There’s also the software, which helps you effectively automate and scale. Put the two together and you’ve got the most sophisticated coaching tool on the market today.

But let’s not forget something here: Clients aren’t looking for tools. They’re looking for a real relationship with a real person. They want a coach. And that’s where you’re needed. (In some cases, desperately).

So, the secret to ProCoach is really technology + curriculum + YOU.

Remember: Software can never replace a client’s need to connect with a person. (It can, however, help that person become more efficient and effective).

In the end, ProCoach is here to:

  • Help you deliver an amazing coaching experience that’ll both change your clients’ lives and improve your business.
  • Help your clients experience “whole person” coaching to become the best possible version of themselves.

And remember: your coaching skill and expertise is the difference-maker here. We offer the world-class tools. You bring the coaching, support, and human connection required to get world-leading results.

Q: Can I interact with clients through the ProCoach software?
A:

Yes, we want you to have a direct line to your clients. So we’ve built a custom messaging system within ProCoach.

Through this system, clients can reach out to coaches and vice-versa. It’s like email but it’s all contained within the ProCoach software.

Actually, it’s better than email: Imagine having all of your client’s details right there in front of you as you email them: their body stats, progress, latest messages and lesson responses, photos… everything.

That’s what’s possible. Each time you write a message to a client, all their data will be up on your screen at the same time. You don’t have to rely on memory.

Everything you need to know is all right there for you, literally at your fingertips.

Messaging system within the client detail page.

In addition to the messaging system, there’s a built-in feedback system.

So, if you choose to review a client’s progress updates or assignments, you can send feedback or encouragement that’ll be delivered via their coaching homepage.

While giving feedback isn’t required, it’s a really nice way to establish a connection.

Coach feedback on a lesson in the “today page”.

Details on how to use the messaging system and feedback system are included in the Learning Center. (And don’t worry, these features are REALLY simple to use.)

Q: Do clients also get a Precision Nutrition coach?
A:

Nope. Again, through ProCoach, you’re the coach.

The curriculum and the content are delivered in a totally automated way.

But you’re highlighted as the coach. Which means you’ll be accountable for monitoring client results and doing the actual coaching.

How much of that you choose to do is completely up to you.

Q: If I’m monitoring client results, how much time will I have to spend coaching nutrition?
A:

There are essentially two ways to use ProCoach.

The first way is completely hands-off.

Option 1: Simply add clients to the program and let the program roll without your intervention.

In this case, you won’t need to review assignments, track adherence, or anything else related to nutrition.

The trade-off? The client is on their own. If they’re stuck or struggling, and you’re not checking in, the probability of their success goes down.

Option 2: Coaching.

After adding clients to the program, you’ll simply commit a few hours each week to monitoring your clients’ responses, adherence, and results.

You can give them feedback. Help them troubleshoot (either in-person or through ProCoach). And provide a higher level of service.

Both options are fine.

In fact, we offer both options through our own Precision Nutrition Coaching programs.

One is a highly personal program where one of our full-time Precision Nutrition Super Coaches oversees each client’s daily work and progress. The other is an automated program in which there’s no coach working one-on-one with each client.

The key is to charge accordingly (more for the personal coaching program, less for the automated program). And to be clear about what clients can expect from each program from the start.

Q: How long will each client be in the program?
A:

ProCoach contains a full year’s worth of healthy eating and lifestyle habits. Why a full year? Two reasons actually.

First, the program is about progressively building habits over a longer period of time to promote confidence and long-term sustainability.

But there’s a business reason too.

The most expensive thing in nearly every business is client acquisition (i.e. getting a new client when one leaves or finishes a program). And most fitness and nutrition businesses fail precisely because they offer shorter-term programs (6-12 weeks).

It’s just too hard to bring in a new crop of clients every couple of months.

With the up-to-12-month program that ProCoach offers, you’ll be keeping clients much longer so you don’t have to scramble to acquire new clients every few months.

This could be the difference between success and failure. Between your business growing and thriving and it withering away.

So the idea of a longer 12-month program is a win for your clients (they’ll get better results) and a win for you (your business is more likely to grow and thrive).

But, here’s the important thing, you don’t have to sell it as a 12-month program. You can just sell it as “coaching”. If the client only stays for 3 months, 6 months, 9 months, it’s fine.

Just like with your regular coaching.

Q: What if my clients don’t want to do the full year?
A:

As mentioned above, if you (or your clients) hit the 3 month (or 6 month, or 9 month) mark and decide it’s enough time, you can stop following along at that point.

Again, we recommend that people follow the full curriculum to “the end” because it’s designed to move along a specific teaching and discovery arc, sort of like a story.

And, of course, there’s a strong business reason for keeping clients the full duration.

However, there’s no harm if folks choose not to follow the whole thing. You’ll simply remove the client from the program (it’s really easy to do), they stop paying you, and that’s it.

Just like with your regular coaching. Presumably you have enough “coaching” in you to keep certain clients forever. But you don’t actually ask them to sign up forever. You just get started, do your best, and see how long they stay.

Q: As a trainer, my clients rarely stay with me for a full year. Can I still use ProCoach?
A:

Yes, you can.

In fact, the program may actually:

  • help you keep clients longer because it drives superior client results, and
  • allow you to keep working with a client even when you’re not seeing them in-person.

In the latter scenario, let’s say you’re a personal trainer or physical therapist working with a client 3 times a week.

You add that client to ProCoach and, after 6 months, they decide to stop working with you as a trainer or therapist (either because of financial limitations or because they’re feeling self-sufficient with movement).

The cool part? You can keep working together on nutrition and lifestyle changes, for a much lower monthly fee, exclusively through ProCoach.

Whereas otherwise you would have lost the client, here you get to keep them for at least a year.

Of course, that’s just the short-term gain.

In the long run, by keeping an active coaching relationship open, clients are more likely to come back to you again if they need additional training, rehab, or medical support.

Q: What happens at the end of the year?
A:

As mentioned above, ProCoach delivers healthy eating and lifestyle habits over the course of a year. (That’s how long our clients commit to being with us. And we’d recommend you set things up the same way.)

Once the year is up, the next steps are entirely up to you and your client.

Most clients will feel self-sufficient and in control of their nutrition and lifestyle choices. (After all, that’s the goal). At that point they’d graduate from the program and you’d simply replace them with someone new.

Other clients might choose to repeat the program. With habit-based programming, repeating the process only serves to deepen your experience. Think of it as “more reps” or “more practice” at healthy eating.

Q: Can I sign up clients anytime? Or only at specific times of the year, as a group?
A:

ProCoach offers the flexibility to sign up clients whenever you like.

Want to enroll new clients as they start working with you? No problem. You can add new clients to the program any day of the week, any week of the year.

Want to do cohort groups like we do? You can do that too.

Or you can do a mix of both; maybe a few big groups a year and ongoing enrollment in between. There’s lots of flexibility to do both.

Q: Is there a demo of ProCoach in action?
A:

Yes, in case you missed the video above:

Check out this demo of ProCoach in action.

 

Who’s ProCoach for? (And who’s it not?)

Q: If this is how you coach your own clients, why offer it to other professionals?
A:

The answer is simple: We want to use nutrition coaching to help as many people in the world as possible. And, to do that, we need you.

To understand what I mean, here’s some basic math.

Over the last 15 years, nearly 100,000 clients have gone through Precision Nutrition’s ProCoach. Sure, that’s impressive. But check this out.

Imagine that over the next 10 years, 50,000 fitness and health professionals start using ProCoach. If each one coaches just 25 people, that’s over 1,000,000 lives changed.

That’s 10 times the impact!

So, by working together, two things happen:

  • You get to deliver something amazing to your clients that’ll help change their lives and help improve your business.
  • We get to use a program that we’ve already built to reach millions of people and make a bigger difference in the world.

It’s all-win for everyone.

High fives.

Q: Which type of professionals would benefit from using ProCoach?
A:

ProCoach is perfect for:

  • personal trainers
  • strength coaches
  • yoga/group exercise instructors
  • rehab specialists
  • manual therapists
  • doctors and other healthcare providers
  • dietitians
  • nutritionists

Bottom line: If you work with clients or patients (in-person or online) who want to eat better and improve their lifestyle habits — and you want a seamless way of adding nutrition support to your practice — this is for you.

Q: Who is ProCoach NOT for?
A:

ProCoach is probably not for you if:

  • You work exclusively with bodybuilders or physique athletes.
  • Your clients are all preparing for a specific competition or event.
  • Your clients are all elite competitors already in great shape.
  • You work with all your clients for a short and defined period of time.

This program delivers healthy eating and lifestyle habits over the course of a full year. So it’s not tailored to elite-athlete or physique-competitor needs.

Plus, the program is about progressively building habits over a longer period of time to promote confidence and sustainability. So, if you generally coach people for short/defined periods of time, it’s probably not a good fit.

Erika Volk Gilliland - testimonial card

 

 

Q: Do I need to be PN Certified to use ProCoach?
A:

Right now we’re only opening this program to Precision Nutrition Certification Level 1 and 2 students and graduates.

Therefore, if you’ve signed up for either the Precision Nutrition Level 1 or Level 2 Certification program, you can register to use ProCoach.

Q: How is ProCoach different from the Level 1 and Level 2 Certification programs?
A:

The Precision Nutrition Level 1 and Level 2 Certifications are education programs.

Specifically: Level 1 is a self-directed certification course designed to cover the art and science of exercise and sport nutrition for health and fitness professionals.

And Level 2 is a yearlong internship/mentorship designed to help our Level 1 graduates become true masters of the art of coaching — what we call Super Coaches.

ProCoach is totally different.

With ProCoach you’re able to use the very same software (and curriculum) Precision Nutrition uses to deliver habit-based coaching to your clients.

Q: Is ProCoach appropriate for Level 2 or 3 eaters?
A:

As mentioned above, ProCoach isn’t a great fit for clients who are:

  • dieting bodybuilders or physique athletes
  • preparing for a specific competition or event
  • elite competitors and already in great shape, or
  • working with you for a very short time

This program delivers healthy eating and lifestyle habits over the course of a full year. So it’s not tailored to elite-athlete or physique-competitor needs.

Plus, the program is about progressively building habits over a longer period of time to promote confidence and sustainability. So, if you generally coach people for short/defined periods of time, ProCoach is probably not a good fit.

In Precision Nutrition parlance, ProCoach is perfect for most of your Level 1 and Level 2 clients. And it’s probably suitable for a small percentage of your Level 3 clients, but not all of them.

Q: My clients are beginners with a lot of weight to lose. Will ProCoach work for them?
A:

Yep. We’ve worked with thousands of people who are new to exercise and healthy eating.

This program takes the needs of beginner clients into account, using a habit-based approach rooted in change psychology.

To this end, most beginners feel like the pace of the curriculum is perfect for them and brings out their best.

To see for yourself how diverse our clients have been, check this out:

What you’ll notice is that our clients come in all shapes and sizes, are all ages, and come from all different backgrounds. Probably a lot like your clients.

Q: My clients are NOT beginners. Will ProCoach work for them?
A:

Lots of our clients have 5+ years of experience with consistent training and healthy eating. Nevertheless, they come to us because their results aren’t quite matching up with their knowledge.

(Heck, we’ve even helped hundreds of personal trainers get back in shape. Like Toni. Or Ron.)

Usually, with clients like this, the problem is consistency; they know what to do but they struggle with the grind of doing it day-in and day-out. And that’s the foundation our program is built on.

Of course, if your clients are elite athletes, already in awesome shape and looking for that 1 percent sports nutrition edge, this curriculum isn’t for them.

However, it will help experienced exercisers get their eating and lifestyle habits on track. It’ll also help them stay consistent if that’s one of their struggles.

Q: What if clients don’t want to lose weight, but just eat better?
A:

That’s great too. Because lifelong fitness and health is more than losing weight.

This program teaches clients how to learn how to maintain a lean and healthy body for life.

From nutrition to stress management to sleep, they’ll develop a new and healthier relationship with food, eating, stress, and sleep. And that’s a major breakthrough for most people.

Q: What about my clients who want to gain muscle?
A:

The ProCoach curriculum works well for clients interested in:

  • eating better
  • looking better
  • feeling better
  • improving their health
  • losing body fat, and
  • experiencing body recomposition.

However, it’s not designed to teach clients how to eat for maximal muscle gain, maximal strength gain, or specific sports performance goals.

Curtis Palmer - testimonial card

 

How will ProCoach help my business?

Q: I already coach nutrition. Why do I need ProCoach?
A:

If you’re already rockin’ a reliable, scalable, and automated nutrition coaching system, rock on. You probably don’t need this.

However, many professionals who offer nutrition coaching in fitness, rehab, or medicine, find it to be a struggle. We surveyed more than 10,000 of them, and their main challenges are:

  • Standardizing coaching so every client gets the same level of care.
  • Being able to coach many clients without a lot of extra work.
  • Automating coaching so they don’t waste lots of time on admin.
  • Identifying client’s limiting factors and their next action.
  • Making sure clients are being consistent and following through.
  • Figuring out how to charge and how to structure coaching.

Precision Nutrition’s ProCoach addresses each of these, making nutrition coaching and support easier for you and more effective for the client.

Q: What do you mean when you say this allows reliable, scalable, and automated coaching?
A:

I’ll define each below.

Reliable

You’re able to deliver the same high-quality coaching experience to every client regardless of what else is going on… in your life or your clients’.

This is hard to do when your coaching is either one-off or you have more than one employee.

Scaleable

You’re able to coach 5 clients, 50 clients, or 500 clients.

(And going from 5 clients to 500 requires very little additional effort.)

We coach around 5,000 clients a year using a small group of coaches. So I think it’s safe to say that scalability is well proven.

Maybe you’re crunched for time? Too busy to look after everyone’s nutrition and training? No problem, we’ll save you time while increasing your effectiveness.

Automated

You’ll be able to deliver nutrition habits, lessons, and assignments on time and on track, no matter what else you’re doing.

Whether we’re sleeping, busy, out of town, in bed with the flu, stuck in traffic or on a plane somewhere above the Pacific ocean… it doesn’t matter.

Our system will take care of our clients regardless, and make sure they get what they need.

Plus daily, weekly, and monthly check-ins are completely automated too.

Q: What kind of results can I expect when using ProCoach?
A:

In our Precision Nutrition Coaching program clients average around 15 pounds of fat loss in the first 6 months. That’s at least 3 times as effective as exercise coaching alone.

Interestingly, our coaching is 100 percent online. Our clients get those results without ever meeting us in person.

Here’s something even more interesting:

If clients work with an exercise coach or trainer, in person, while doing Precision Nutrition Coaching, they lose closer to 25 pounds of fat in 6 months on average. That’s over 4 times as effective as exercise alone.

So think about that for a second.

If you’re a trainer, by using ProCoach in conjunction with your training services, you might be able to get better results than we can.

Indeed, since we first opened ProCoach to Precision Nutrition’s students and graduates — in June of 2016 — our new ProCoaches went on to:

  • enroll 80,000 new clients,
  • help them lose more than 640,000 pounds, and
  • collect nearly $38 million in revenue.

And that’s just in the first two years. I can’t wait to see what will happen as ProCoach grows even more.

Chris Poese - testimonial card

 

 

Q: How will this help me coach more clients than I can right now?
A:

When we first built ProCoach 15 years ago, I was able to go from coaching 25-35 online coaching clients at a time to 100-150 clients at a time.

All while working the same number of hours in a given week.

I was no longer doing all those little annoying, time-wasting admin tasks every day. My client records were well-managed. Daily lessons and habits were delivered without my intervention. And daily check-ins were 100 percent automated.

This means I was able to deliver content more regularly, provide built-in accountability, collect client data more consistently, and make clients feel taken care of without me having to be in touch 24 hours a day, 7 days a week.

Today, our coaches average 300 clients per 1 coach.

Q: Can I “white label” the software and use my own logo?
A:

For now, no. But you’ll have your own contact info listed as “the coach” and everything will run through you.

Q: Will you show me how to build ProCoach into my business and charge for it?
A:

Because we can’t possibly know your market or your clients as well as you do, we’re not in a great position to tell you exactly how to offer ProCoach in your business.

With that said, ProCoach does include a very comprehensive Learning Center that includes sections on business models, marketing, sales, and a whole lot more.

Overview of the ProCoach Learning Center.

These are full of the best practices we’ve learned over the years. So there’s a good chance a lot of this information will work for you.

You can access this once you register as part of the upcoming group.

Q: Does ProCoach manage billing for me?
A:

No, the software doesn’t manage the billing of your clients.

Most users already have billing systems in their businesses. Managing two billing systems introduces unnecessary administrative complexity. And that’s what ProCoach is here to solve.

In addition, while many professionals will use ProCoach as a profit center for their existing business, others will use it as a value-add for their highest-paying clients.

By leaving a billing system out of the software you have the flexibility to offer nutrition coaching as a pay-for-service offering for some clients and a free value-add for others.

Q: How can I use ProCoach to establish a track record and get more clients?
A:

We’ve built some really cool features into the program for just that. These allow you to collect lots of client data and then turn those data into compelling marketing materials.

For example, built into ProCoach is a series of progress trackers. On their own, or with your help, clients will regularly:

  • Report body weight.
  • Record body girths.
  • Upload front, side, and rear photos.
  • Include subjective progress markers.
  • Report on consistency.
  • Complete feedback surveys.
  • And more.

It’s all built right into the software.

One of the progress checks that comes every few weeks.

Not only will these data help keep your clients on track, and keep you informed about everything that’s happening when they’re not with you, they’ll also serve another function: proof.

You can download printable reports and turn these into hardcopy (or digital) booklets to share with prospects. These will demonstrate the kind of results clients get while working with you.

Printable report – men.

Printable report – women.
Q: I run a fitness facility with multiple trainers. How can I get all of them using ProCoach?
A:

You’d simply sign each up for their own account based on the number of clients they have.

This keeps things really simple and avoids the unnecessary hassles of trying to create, manage, and price enterprise-type solutions.

Q: I’m an international coach with clients all over the world. Can I still use ProCoach?
A:

Of course. We work with clients in over 100 countries, on every continent but Antarctica (so far).

No matter where you — or your clients — live, we can help.

Here’s just a sample of some of the countries where our clients live:

  • USA
  • Canada
  • United Kingdom
  • Australia
  • India
  • France
  • Denmark
  • Sweden
  • Germany
  • South Africa
  • Finland
  • Norway
  • Japan
  • Mexico
  • Brazil
  • China

Antarctica, give us a call.

Q: Is ProCoach available in Spanish, French, Dutch, Portuguese, Italian, etc?
A:

No, not yet.

Both the coach dashboard and the client interface are delivered in English for now.

Carolina Belmares - testimonial card

 

How much does ProCoach cost?

Q: Is there a limit to how many clients I can coach?
A:

No, there is no limit. You can coach 1 client, 100 clients, or 1000 clients with ProCoach.

Couple of notes, though. First, we start everyone with the basic plan (0-20 clients) because, as you add additional clients, the software simply upgrades you to the next level when appropriate.

So you’ll start with the 0-20 client plan. Add as many clients as you want. And we’ll take care of the rest. We’ll just bill you based on the number of active clients you’re working with at any point in time.

Also, the ProCoach dashboard is optimized to support 200 or fewer clients per single account (i.e. per coach). So, if you run a coaching business with multiple coaches, it’s best to have a separate account for each coach.

Q: How much does it cost to use ProCoach?
A:

We’ve priced this program to be very, very affordable. (Because we want everyone using it.)

Imagine that, over the next 10 years, 50,000 fitness and health professionals start using ProCoach. If each one coaches just 25 people, that’s over 1,000,000 lives changed.

So here’s the exclusive presale price:

$99 USD a month for 0-20 active clients

$149 USD a month for 21-50 active clients

$199 USD a month for 51-100 active clients

Note: This isn’t $99 USD per month, per client. This is a $99 USD flat fee. You pay $99 USD total per month. And you get to coach up to 20 clients a month using the software.

Also note: This price is only for people on the presale list; people not on this list pay 30% more. That means $149 USD a month for 0-20 clients, $199 USD a month for 21-50 clients, $249 USD a month for 51-100 clients.

We offer this discount to people who sign up for the presale list for one reason: the people who are most eager and willing to take action are usually our best clients. That’s why we reward them with a discount and a chance to register a full 24 hours before everyone else.

Not on the presale list yet? Add your name here.

Q: What about ProCoach Workouts?
A:

The ProCoach curriculum includes nutrition, sleep, stress management, and other lifestyle lessons and practices. If you’d like to also coach exercise using ProCoach Workouts, that’s a $69 USD per month upgrade.

This upgrade is available once you’re a member, within your ProCoach dashboard. With it, you can offer exercise to an unlimited number of clients for the same monthly price.

Q: Do PN Level 1 and/or Level 2 graduates get a discount?
A:

There are no special discounts for Precision Nutrition Level 1 or Level 2 Certification graduates.

However, there’s a very generous 30% discount for those who add themselves to the presale list.

Q: How much can I charge clients when using ProCoach?
A:

At Precision Nutrition, our personal coaching clients have paid as much as $179 USD per month to work with us. So you can go with that number if it makes sense for your market.

Of course, you could charge more or less based on your clientele, your offerings, and how you want to roll this out.

Another option is to not charge anything.

You could offer this as a value-add for your best, or highest-paying, clients. Just build ProCoach into your offering/pricing from the beginning, so there’s no need for an additional upcharge.

There are so many possible options here and we don’t place any limits on what you can charge.

Q: How profitable will this really be for me?
A:

This is where things get exciting.

At Precision Nutrition, our personal coaching clients have paid as much as $179 USD per month to work with us. If you charge the exact same amount for nutrition coaching in your business, here’s the math.

20 clients paying $179/month = $3,580 USD monthly revenue

$3,580 monthly revenue – $99/month to PN = $3,481 USD monthly profit for you

100 clients paying $179/month = $17,900 USD monthly revenue

$17,900 monthly revenue – $199/month to PN = $17,701 USD monthly profit for you

Again, you can charge whatever you think makes sense for your market.

We’re only sharing these numbers to demonstrate how low the monthly investment is relative to the profit potential.

How can I get started with ProCoach?

Q: When does the next program kick off?
A:

We’ll open another limited registration on Wednesday, June 6th, 2018, and that will probably be your last opportunity until late 2018.

Last time we opened registration, we sold out in under 2 hours and a lot of really interested coaches were left out.

Q: How do I increase my chances of getting a spot?
A:

To get an early bird chance at registration, we strongly recommend that you join the presale list.

Once you do, we’ll send you a special link 24 hours before the general public. Register early on that day and it’s more likely, although not guaranteed, you’ll get a spot.

Q: What if I don’t like ProCoach?
A:

No problem, you can cancel at any time with the simple click of a button.

If you cancel within the first 90 days, we’ll give you all your money back.

After that, you can cancel any time. No questions asked, let us know and we’ll stop billing you right away.

Q: What are current ProCoaches saying about the program?
A:

We recently invited some of our ProCoaches to Toronto to talk about their experience using the program. Here’s what they had to say:

ProCoach helps you save time, earn more money, and connect more deeply with clients.

Q: How can I find out more?
A:

To learn more, add your name to the presale list.

Once you’re on that list, we’ll follow up with more information, including how to connect with our team if you have further questions.

Interested? Add your name to the presale list. You’ll save 30% and secure your spot 24 hours before everyone else.

On Wednesday, June 6th, 2018, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.
  • You’re more likely to get a spot. Remember, last time we sold out within hours. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

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The post Precision Nutrition’s ProCoach: Frequently asked questions. Find out if ProCoach is right for you. appeared first on Precision Nutrition.

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You know “That Guy”. He’s confident, his cholesterol’s in check, he’s not embarrassed to take his shirt off in public, and he doesn’t get winded playing with his kids (or grandkids).

After coaching thousands of clients, I can confidently say: Wanting to be ‘That Guy’ can either propel you toward your goal… or completely paralyze you. Here’s what to do about it.

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You know “That Guy?” The one who looks good, seems effortlessly fit, exudes confidence, and just seems to have it all together?

Ever wished (maybe secretly) that you could be more like him?

Turns out most guys are (also secretly) wishing the same thing.

In this article, I’m going to tell you the truth about That Guy, and what it takes to live a “That Guy” kind of life.

(Hint: it’s not what you think.)

I’ll also show you how to use this kind of comparison to work for you, instead of against you.

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Before digging in, however, I wanted to let you know that soon we’ll be opening up spots in our Precision Nutrition Coaching program.

You see, twice a year we work with small groups of men and women hoping to look better, feel better, and gain control over their health and fitness.

Over the course of 12 months together, we help them get into the best shape of their lives… and stay that way for good.

For a sneak peek at the amazing things we’ve helped our clients accomplish, check out this short video:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

 

During the Precision Nutrition Coaching program we’ll guide you through important, permanent improvements in your eating, exercise, body, and health.

The results?

You’ll lose the weight (and body fat) you haven’t been able to shed for years. You’ll build physical strength and gain confidence. And you’ll end up feeling like the healthiest, strongest, fittest version of yourself.

In other words, we’ll help you become your own version of “That Guy”.

Which brings us back to today’s article…

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I want to be That Guy.

For 25 years, I’ve been coaching people on how to improve their bodies, their health, and their lifestyles.

(First on my own, and then as the creator of Precision Nutrition Coaching.)

I’ve coached people from all over the world with different backgrounds, cultures, professions, and family situations.

Interestingly, they’ve all had one thought in common:

I want to be That Guy.

We all know That Guy.

He’s awesome. Inspiring, even.

That Guy maybe has ripped abs, ripped arms, ripped everything. He doesn’t get winded playing with his kids (or grandkids), and isn’t embarrassed to take his shirt off in public.

That Guy might be 30 or 40 or 50 or 60. Regardless of age, he exudes youthfulness, ease, and freedom. He just throws on a t-shirt and looks like a million bucks.

That Guy doesn’t say “uff” when he bends over to tie his shoes. His doctor isn’t telling him his rotator cuff is messed up, or that his blood cholesterol is too high. Heck, he’s probably a doctor himself, like a neurosurgeon or something.

That Guy isn’t arguing with his wife about who should pick up the dry cleaning. He doesn’t have to clean out eavestroughs, or slog through freeway traffic.

And he’s definitely not suffering anxiety about work or helping his parents move into assisted living. He’s not having thoughts like, I need more time to focus on myself.

That Guy doesn’t have bad knees or get heartburn after eating a chili dog. When you have life figured out like he does, like Rocky’s trainer Mickey says, he can eat lightning and crap thunder.

That Guy gets romance and adventure, kicks life in the ass, and rides off into the sunset. Because he totally, completely, has his shit together.

“Make me look like That Guy.”

Twenty years ago, That Guy was Brad Pitt in Fight Club. Clients begged, “Make me look like Tyler Durden.”

These days, That Guy is Chris Hemsworth or Zac Efron or Michael B. Jordan on Instagram. Pick up any men’s fitness magazine, or scroll through any social media feed, and you’ll see That Guy staring back at you.

And on the subway, at work, or at the pool with your kids, there are local versions of That Guy. Call him That Guy Lite — the more attainable but still envy-inspiring version of That Guy. He’s got his shit together. A well-defined jawline. And biceps.

Let’s be honest. I know you’re sometimes down on yourself for not being That Guy. You can’t help but think…

Why does he have it all together, when I so clearly do not?

Actually, here’s the thing. As a coach, I’ve helped create countless That Guys.

And — newsflash — That Guy doesn’t have it all together either.

Before he was That Guy, he was where you are right now. His life was busier than ever with:

  • chores at home; plus
  • stress at work; and frankly
  • just trying to hold it all together; which meant
  • no time to focus on (and take care of) himself.

And his life wasn’t slowing down anytime soon.

Sure, his social media feed painted a well-curated, living-the-goodlife picture. (Despite his avoidance of “shirt-off” pictures.) However, he was struggling, feeling incompetent, and ready to give up on health, fitness, and vitality.

Now, this might sound weird, but after 25 years of coaching I’ve seen a lot of guys in their underwear. Literally and metaphorically.

Their tailored suits (or baggy sweatshirts) have to come off. Measurements must be taken, progress evaluated, challenges highlighted, obstacles dealt with.

That’s when everyone realizes…

“That Guy” doesn’t exist.

It’s so easy to believe that Everyone Else is doing better than you.

Everyone Else is losing weight or gaining muscle or getting fitter so much faster and more effortlessly than you.

Everyone Else has their shit together. Everyone Else has everything you don’t.
It feels like you’re the only person in the world with your problems. That it’s much harder for you than for everyone else.

The truth:

There is no Everyone Else.

You see…

No one can escape the reality of family and deadlines and the thermodynamic laws that govern metabolism.

Not Chris Hemsworth, not Zac Efron, not anyone.

That Guy doesn’t exist the way you think he does.

We are all imperfect, striving, struggling, very-much-human beings with hopes and fears and desires and neuroses and jobs and lives and kids and dogs or cats and family demands and toilets that need unclogging and lines-becoming-wrinkles and hangnails and alarms that go off too early and a love of chocolate-chip cookies… and all the rest of reality.

None of it gets easier with make-believe.

It’s only once we’re able to be honest about what’s going on in our lives — to stop worrying about being the only person who isn’t fit enough, smart enough, together enough, getting enough things done in a day, isn’t a good enough father / husband / worker, whatever — that we can start becoming our own versions of That Guy.

Want to know how it’s done? Check out these 6 steps.

Step 1.
Reconsider your expectations.

Here’s the good news: You can get into That-Guy-in-Men’s-Health shape. As in, it is physically possible for your torso to look like that.

The question is: Can you afford to make nutrition and fitness your number one priority — above not just dessert, but also your partner, your kids, your job… all of it?

As we explored in our article The Cost of Getting Lean, getting into magazine-cover shape is intense. You have to give up some part of your life to accomplish this.

You eat out of Tupperware. You measure everything that goes into your mouth. Your entire routine revolves around eating (or not eating), working out, and sleeping so you have enough energy to work out again.

This is reserved for people who get paid a lot to have that body. (Actors have a staff of professionals making sure they roll into shoots looking ab-tastic, and then of course there’s the magic of post-production digital editing.)

But, even then, That Guy doesn’t look like you think he does all the time. He only looks like that sometimes.

And when he does look like that, his life is much less awesome than you think. He ate three ounces of plain cold chicken out of a Ziploc bag at last weekend’s family barbecue and then went back to the gym for his second workout of the day.

But that’s not to say getting in shape isn’t worth it. Even more, getting into reasonable, moderate shape isn’t too complicated.

All you need are small consistent changes here and there. Walking the dog after dinner, perhaps a couple weekly lifting sessions at the gym, and including an apple in your lunch is a good start.

Getting into pretty good shape is trickier, but can be done if you’re committed. You might need to focus more on food quality and portion sizes, working out a bit more, and being more careful with your indulgences. Still doable if you’re so inclined.

When Precision Nutrition Coaching clients are finally able to recognize and internalize all this, a major breakthrough usually follows.

Because they’re finally able to see the really great, totally attainable versions of That Guy they can become. They can quit spinning their wheels for a goal that’s actually, it turns out, pretty undesirable. They start focusing on healthy habits that can be squared with the rest of their life’s priorities.

Step 2.
Look for real-life role models.

When we see someone in a magazine (or on Instagram) we don’t know who they are, how they feel, or what their life is really like.

If you’re data-driven like me, that’s useless. Especially since real-life role models are around us all the time — and they can give us data to work with.

Think about the grandfather who always has energy to joyfully play with his grandkids. How did he stay fit as he aged?

Or your colleague who sneaks off during lunch to take a yoga class. He’s a little sheepish about it, but he still goes. (And he’s always so calm afterwards.) How does he find the motivation?

Or the neighborhood dad who teaches the kids baseball. (And miraculously never loses his patience.) What does he do to get out of work early?

Small moments of health, fitness, and wellness are everywhere. If you take them you’ll be surprised at how quickly you’re playing the role of That Guy.

Step 3.
Apply fitness minimalism.

Small steps… they don’t come with much fanfare, do they? But this is the unsexy truth of how we get things done.

Don’t have time to exercise? Some push-ups and air squats before you leave the house in the morning. A 10-minute walk at lunch. A few sets of sprints while dinner’s in the oven. Or a game of “crawl on Daddy’s back while he tries to plank”.

Do what you can, when you can, with what you can.

Think your diet sucks? Just pick one thing about the way you eat — the thing you think will make the biggest improvement to your nutrition — and focus on it exclusively for a couple of weeks.

Want to drink one fewer beer per night? Eat a salad once a day? Skip dessert or replace it with something healthier?

Pick one thing and practice it each day. Forget about everything else. Then, when you’ve got it down, add a new thing.

Maybe you think the effort is so small that it doesn’t “count”. But that’s not true.
Success is almost always built from putting small things on top of small things on top of small things… until they’re transformed into big things.

Step 4.
Get help to find your work-arounds.

It’s not all-or-nothing. If you can’t do an exercise or eat a certain healthy food, don’t let it be a reason to do nothing. Find a work-around. Get help if you need it.

No, I’m serious.

Do you ask for what you need? Is your pride in the way? Don’t let it be. Figure out what kind of support you require. Ask for it. Then accept the help.

If your knees aren’t as sturdy as they used to be, think about branching out from your usual running routine. Or ask a coach how an exercise can be modified.

Hate working out alone? Join a local running or cycling group, or arrange a workout with a workout partner.

Having trouble “finding time” for things? Get out a calendar and start planning. Book appointments with yourself. Track your time so you spot inefficiencies. Set alarms and reminders, stick Post-it notes, do whatever it takes.

Everyone has to work at it, even That Guy. Especially at the beginning.

People hate the feeling of exercise when they’re out of shape. People suck when they start a new sport. No one deadlifts 500 pounds on the first try.

Funny thing: we don’t really start getting better until we face up to our own limitations.

We have to ask for help (and accept it). We have to embrace small improvements that add up over time. We have to evolve past an “all or nothing” attitude.

We have to pick ourselves up after we fall down, and make course corrections.

Ironically, realizing you can’t do everything yourself, and allowing yourself to ask for help, is what takes real courage. Shaking hands firmly with reality and looking it in the eye is a much manlier approach than living in la-la land.

Step 5.
Heed your dashboard indicator lights.

It’s OK to need a little help. But, sometimes, we need more than a little help. Like when we’re experiencing:

  • chronic insomnia or poor quality sleep
  • chronic pain or lack of mobility
  • frequent injuries and/or illnesses
  • chronic and debilitating depression, anxiety, or other mental health concerns
  • chronic social isolation and relationship difficulties
  • chronic lethargy and lack of energy
  • feeling like you need alcohol or recreational drugs to function
  • concerns with food, eating, and/or exercise that seem to be taking over your life and/or harming your health

Of course, a blinking indicator light — perhaps triggered by a debilitating gym injury, getting a scary medical diagnosis, or ending a relationship — can end up being exactly the wake-up call we needed to start working on ourselves.

But get real with yourself for a second: Is fitness distracting you from a more serious problem that seems too heavy to think about?

If so, try talking to a doctor, trained coach, counselor, or other health care professional.

Step 6.
Embrace the struggle.

It’s not going anywhere. Grappling with pain — whether that’s actual pain and suffering, or just small daily annoyances — is part of being human.

As adults, we recognize life’s complexity and richness. Wanting to “be perfect” or “have it all” is not an adult wish. It’s a child wish: to have all the toys, all the time, even your brother’s.

Everyone has a struggle, even That Guy. You might just not see it.
For instance:

  • 33% of our male clients take prescription medication.
  • Of those taking meds, 24% take antidepressant or anti-anxiety medication.
  • 36% of our clients have injuries. And many struggle with chronic pain.
  • 17% of our male clients are over 50. (Even if you’re healthy, aging brings its own challenges.)

In addition, many clients in our men’s coaching program tell us they feel like their schedule has taken over their health. They’re too busy and too stressed.

Plus, many challenges are invisible. You often can’t see pain or disability. You often can’t see psychological distress. Unless you see someone pop a pill, you don’t know what they’re taking.

And guess what — the PN staff struggle with the exact same things.

  • We have injuries. Or had them. Or will have them.
  • We’ve struggled with mental and emotional health sometimes. Or often.
  • We’ve struggled with addictions — whether that’s to work, or exercise, or food, or alcohol, or anything else that someone could get hooked on.
  • We’ve gained too much weight, or been scrawny, or gone weeks or months without working out.
  • And we’ve definitely had times where we struggled to “get it all done”.

No matter what the challenge is, at least a few of us have faced it.

And remember, That Guy, who looks so fit and healthy, may be in the middle of a long and difficult journey.

  • Like the cancer survivors whom we coached through post-treatment rehab.
  • Like people who are coming back from an injury or illness.
  • Like people who just have so much on their metaphorical plate, and feel every emotion — stress, happiness, sadness, you name it — as hunger.

No matter how someone looks, you don’t know what it’s taken to get where they are today. We’re all out here in the field together. Trying our best under imperfect circumstances.

Accepting imperfection and the reality of being human is your ticket to being your version of That Guy.

You don’t have to wait. Or wish you were someone else. Or both.

You can choose to embrace the struggle, accept your “not OK-ness”, and start to chase your awesome anyway.

Right here, right now.

What to do next

Most guys I’ve coached spend a lot of time thinking about That Guy. But instead of feeling inspired, they feel paralyzed. That’s when we focus on the following:

1. Don’t get hung up on failures.

Most people who enroll in Precision Nutrition Coaching have failed at losing weight and getting in shape before they finally reach out to us.

For guys, that can be tough to get over. They’ve been successful in other areas of their lives. Now they’re pissed.

However, it’s crucial to think of any failed weight loss attempts as feedback that’s going to inform how you’ll succeed this time.

What did you do last time and the time before? What worked and what didn’t?

We’re big on self exploration at PN (if you couldn’t already tell). Understanding what hasn’t worked for you is key to regaining ownership over your health (and your That Guy-ness).

2. Think about what success looks like for you.

Build your mental picture of That Guy. What’s he doing? What does he look like?

Is he killing it in a Spartan race? Surfing while on vacation?

Is he climbing trees with his kids? Playing touch football with his buddies — without getting winded?

All of the above?

That’s going to be you in a few months, if you approach your goal with the realities of your life in mind.

Keep your eyes trained on your version of That Guy.

3. Build workarounds and bridges on the path to That Guy.

You’re about to become an engineer of the health-focused strategies that work with your life. Start practicing.

Take one problem at a time — one barrier to eating well or working out, and experiment with different workarounds or bridges.

How can you overcome that one obstacle today? Can you do it again tomorrow?

4. Just start acting like That Guy.

Adopt his confidence. Assume you’re capable of the things he is. Find ways to relieve your stress so you can feel a little lighter and more free today.

No, you can’t lose 40 pounds or get ripped overnight. But if you just take on a few of That Guy’s habits, one at a time and little by little. It’ll jump-start your progress in a big way.

5. Start assembling your team.

Truth: Life is not a do-it-yourself project.

So, ask yourself:

  • Who do you need in your life to help you become the person you want to be?
  • What support systems will you need to become your own version of “That Guy”?

Consider who you can recruit to help you achieve your goals. A trusted buddy or family member, a coach, counselor, or other health care provider? If so, find them and share your vision with them. Ask for what you need. Let them help.

Change does not happen spontaneously. Along with helpers, you need systems. Things that remind you, guide you, help you, fill in the gaps for you, and generally help you stay more or less on track.

Start actively seeking out the support systems that will help you get to where you want to go.

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

That’s why we work closely with Precision Nutrition Coaching clients to help them lose fat, get stronger, and improve their health… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, June 6th, 2018.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post I want to be ‘That Guy’. How you can successfully turn body envy into action. appeared first on Precision Nutrition.

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Ah, That Girl. She’s got a defined waist, hair that looks styled even when it’s not, and a noticeable lack of kid throw-up on her sweater.

After coaching thousands of clients, I can confidently say: Wanting to be That Girl can either propel you toward your goal… or completely paralyze you. Here’s what to do about it.

++++

Ever look at someone, and think, “wow, she’s really got it all together”?

Maybe you’ve wondered what her secret is.

Maybe you’ve also wondered why you can’t seem to get things together the same way.

Not. Even. Close.

Your desire to be “That Girl” can either propel you toward your goal… or completely paralyze you.

In this article, I’m going to tell you the truth about “That Girl.” (Hint: it’s not something you’ll find on her super-polished Facebook profile or her gorgeous #nofilter Instagram feed.)

And I’ll show you how to use this kind of comparison to work for you, instead of against you.

++++

Before digging in, however, I wanted to let you know that soon we’ll be opening up spots in our Precision Nutrition Coaching program.

You see, twice a year we work with small groups of men and women hoping to look better, feel better, and gain control over their health and fitness.

Over the course of 12 months together, we help them get into the best shape of their lives… and stay that way for good.

For a sneak peek at the amazing things we’ve helped our clients accomplish, check out this short video:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

 

During the Precision Nutrition Coaching program we’ll guide you through important, permanent improvements in your eating, exercise, body, and health.

The results?

You’ll lose the weight (and body fat) you haven’t been able to shed for years. You’ll build physical strength and gain confidence. And you’ll end up feeling like the healthiest, strongest, fittest version of yourself.

In other words, we’ll help you become your own version of “That Girl”.

Which brings us back to today’s article…

++++

So there’s this woman. She’s awesome. Inspiring, even.

She looks fabulous, confident, and comfortable in her own skin. She’s into Pilates or running or Crossfit or kale juice or something else that keeps her full of energy.

She rocks Lululemon pants and skinny jeans. Yes, even after three angelic children.

She totally, completely has it all together. And she’s the number one request from women who join Precision Nutrition Coaching:

I want to be That Girl.

We all know That Girl.

That Girl is a lawyer, or a neurosurgeon, or an international diplomat, or perhaps a stay-at-home mother. Whatever she does, she excels at it and is fulfilled.

You can find her on social media using hashtags like #honored and #grateful and #blessed — and she means it.

“Make me look like That Girl.”

Twenty-plus years ago, That Girl was Linda Hamilton in Terminator 2.

These days, she’s Jessica Alba or Eva Mendes or Kendall Jenner on Instagram.

And, on the home front, you might have seen That Girl at school drop-off, at the grocery store, or dominating the running trails.

(Of course, while she’s dropping off three well-groomed offspring, you’re shoving aside banana peels and empty soda cups to make room for your kid’s dog-hair-encrusted car seat. And you’re wearing your husband’s track pants with baby spit-up because they’re the only things that fit you right now.)

You can’t help but think…

Why does she have it all together, when I so clearly do not?

Actually, That Girl doesn’t have it all together. I know, because I coached her.

At a certain point, no matter who you are, coaching requires you to get a little bit honest and a little bit vulnerable. Yes, I’ve seen it all.

I’ve had women stand before me to get measurements taken, half-naked and feeling exposed in their underwear, without the soft lighting and baby oil used in photo shoots.

I’ve seen a lot of tears, even from the most rock-solid, wall-of-muscle types. (Think That Girl wouldn’t collapse into a ball of sobs on the floor of a public bathroom? Think again.)

I’ve heard it all. I’ve heard about the secret Oreo and Nutella binges, about the even-more-secret eating disorders, about the booze and the sneaky cigarettes and the injuries and the heartbreak and the crazy boss and the reasons why your mom always liked your sister best and why it feels like you can never measure up.

It doesn’t matter what size you are, whether you have abs, whether you know how to apply false eyelashes, or whether you’ve ever lifted a barbell in your life.

I’ve had your emotional throw-up all over me.

And it’s OK. It’s great, actually.

Really. You know why? Because…

“That Girl” doesn’t exist.

It’s easy to believe that Everyone Else is doing so much better than you.

After all, everybody’s social media feed tells you something different. Between Instagram and the fitness magazines and the “best booty beach body bikini bonanza” campaigns, it can seem like Everyone Else can handle their lives.

Everyone Else is losing weight or gaining muscle or getting fitter so much faster and more effortlessly than you.

Everyone Else has their shit together. Everyone Else has everything you don’t.

It feels like you’re the only person in the world with your problems. That it’s much harder for you than for everyone else.

But the truth is:

There is no Everyone Else.

You see…

No one can escape the reality of family and deadlines and the thermodynamic laws that govern metabolism.

Not Jessica Alba, not Eva Mendes, not anyone.

That Girl doesn’t exist the way you think she does.

We are all imperfect, wonderful, messy, very-much-human beings with hopes and fears and desires and neuroses and jobs and lives and kids and dogs or cats and family demands and toilets that need unclogging and lines-becoming-wrinkles and hangnails and alarms that go off too early and a love of chocolate-chip cookies… and all the rest of reality.

None of it gets easier with make-believe.

It’s only once we’re able to be honest about what’s going on in their lives — to stop worrying about being the only person who isn’t fit enough, smart enough, together enough, getting enough things done in a day, a good enough mom / wife / worker, whatever — that we can start becoming our own versions of That Girl.

Want to know how it’s done? Check out these 6 steps.

Step 1.
Reconsider your expectations.

I have good news for you, and I have bad news.

The good news is, if you’re looking to get into reasonable, moderate shape — or even pretty good shape — you are completely capable of doing so.

You can regain control of your life and your habits. You can overcome emotional eating issues. You can take care of others while still taking care of yourself. In fact, you can even build a body that you love, and are proud of.

I know. I know. That body-love probably seems crazy and impossible right now. But with some small, consistent changes, and support, these things are totally doable.

On the other hand, getting cover-model lean and ripped (especially if you want it to happen overnight and especially if you want it to last longer than 24 hours) probably won’t be worth your while.

As we explored in our article The Cost of Getting Lean, getting into magazine-cover shape is intense. You have to give up a lot of your life to do this.

You eat out of Tupperware. You measure everything that goes into your mouth. Your entire routine revolves around eating (or not eating), working out, and sleeping so you have enough energy to work out again.

Sure, some people do this successfully. You could get Cameron-Diaz-ripped if you literally had nothing else to prioritize in your life.

But here’s the secret: Those people you see in the magazines (the people you imagine are “Everybody Else”) are professionals who make their living that way. 99.99 percent of us are not those people.

Those pros only look like that for a few hours or days. They pour thousands of hours and dollars into the project of getting super lean and ripped. Which means that even the 0.01 percent still don’t look like that all the time.

Nor are their lives awesome. In fact, arguably, their lives are much less awesome than you think. They’re eating three ounces of plain cold chicken out of a Ziploc bag at a family barbecue before they go and do their second workout of the day.

In short:

  • Getting into slightly better shape, or a slightly healthier routine, doesn’t take much effort. That may be what is realistic for most of us, right now.
  • Getting into epic shape takes tremendous sacrifice… and kinda sucks. It probably isn’t worth it for most of us, right now.
  • Getting into epic shape creates other problems. Because of the demands of their job, cover models are often less happy, healthy, and balanced than the average person. (If you’ve ever chased this dream, you may have discovered this firsthand in the form of workout injuries, anxiety and depression, disordered eating, hormonal disruption, social isolation, and a host of other problems.)

So if magazine covers are off the table at the moment, what can you do?

Step 2.
Find new ‘That Girl’ inspiration.

How about your kid’s preschool teacher? She’s on her feet all day, spends recess playing tag with 4-year-olds, and has patience and calm like you’ve never seen. How does she keep up her energy?

Or the mom on your block who always seems like she’s having fun playing with her kids, and not afraid to get goofy or messy or even a little scratched up in the process. Does she have any advice for you?

What about the seventy-something who’s aging so gracefully? What has her daily routine looked like throughout the years?

Or consider your neighbor who’s so good at growing her own veggies — and always willing to share her sun-ripened tomatoes with you.

When our clients shift their perspective to “good enough”, “a little bit better”, or “just practicing”, their progress tends to pick up noticeably.

Why? They’re able to focus on something that actually works: small moments of health, fitness, and wellness that they can do… today.

Success is almost always built from putting small things on top of small things on top of small things… until they’re transformed into big things.

Step 3.
Learn to be OK with being “not OK”.

Nobody really has it all together; certainly not all the time. And we’re all at least a little bit “not OK”.

And that, paradoxically, is totally OK.

When you’re a Precision Nutrition Coaching client you’ll hear phrases like:

  • Step into the discomfort.
  • Let things be a bit messy.
  • You are human. You are normal. You are not a weirdo. You are not alone.

You’ll also hear questions like:

  • How might you make things a little bit simpler for yourself?
  • What does it feel like to sit with the discomfort of change?
  • How could you stretch yourself just a bit?

We help you deal with that “not OK-ness” because life is never going to be completely OK, 100 percent of the time.

It’s not going anywhere. Grappling with pain — whether that’s actual pain and suffering, or just small daily annoyances — is part of being human.

As adults, we recognize life’s complexity and richness. Wanting to “be perfect” or “have it all” is not an adult wish. It’s a child wish: to have all the toys, all the time, even your sister’s.

Everyone has a struggle, even That Girl. You might just not see it.

For instance:

  • 48% of our female clients take prescription medication.
  • Of those taking meds, 33% take antidepressant or anti-anxiety medication.
  • 36% of our clients have injuries. And many struggle with chronic pain.
  • 27% of our female clients are over 50. (Even if you’re healthy, aging brings its own challenges.)

In addition, many of our female clients struggle with a “let’s call it complicated” relationship with food.

Plus, they feel overdrawn. After work, family, and household responsibilities, they often don’t feel like they have much left over for themselves. And despite all their knowledge about food and fitness, they struggle to be consistent and take care of themselves the way they’d like.

Many of these challenges are invisible. You often can’t see pain or disability. You often can’t see psychological distress. Unless you see someone pop a pill, you don’t know what they’re taking.

And guess what — the PN staff struggle with the exact same things.

  • We have injuries. Or had them. Or will have them.
  • We’ve struggled with mental and emotional health sometimes. Or often.
  • We’ve struggled with addictions — whether that’s to work, or exercise, or food, or alcohol, or anything else that someone could get hooked on.
  • We’ve gained too much weight, or been scrawny, or gone weeks or months without working out.
  • We’ve been the ones wearing the baby barf sweatpants.

No matter what the challenge is, at least a few of us have faced it.

And remember, That Girl, who looks so fit and healthy, may be in the middle of a long and difficult journey.

  • Like the cancer survivors whom we coached through post-treatment rehab.
  • Like people who are coming back from an injury or illness.
  • Like people who just have so much on their metaphorical plate, and feel every emotion — stress, happiness, sadness, you name it — as hunger.

No matter how someone looks, you don’t know what it’s taken to get where they are today. We’re all out here in the field together. Trying our best under imperfect circumstances.

Accepting imperfection is your ticket to being your version of That Girl.

Step 4.
For certain symptoms, explore deeper.

It’s OK to not be OK. None of us are 100 percent OK. At the same time, sometimes things are really not-OK, including:

  • chronic insomnia or poor quality sleep
  • chronic pain or lack of mobility
  • frequent injuries and/or illnesses
  • chronic and debilitating depression, anxiety, or other mental health concerns
  • chronic social isolation and relationship difficulties
  • chronic lethargy and lack of energy
  • not menstruating (if you should be, i.e you’re not pregnant or post-menopause)
  • feeling like you need alcohol or recreational drugs to function
  • concerns with food, eating, and/or exercise that seem to be taking over your life and/or harming your health…

Sometimes, being in the depths of not-OK — maybe it’s triggered by a horrendously stressful situation at work, getting injured, or having lots of family obligations to fulfill — is the wake-up call we need to start working on being a little more OK.

Pay attention to your “dashboard indicator lights”.

Are your current struggles and imperfections more like garden-variety ups and downs? If they are, that’s just fine. It’s all part of being human.

On the other hand, if something feels really off, you might need a little extra help. You might talk to a trained coach, counselor, or other health care professional.

Step 5.
Chase your awesome.

It’s not all-or-nothing. If you can’t do an exercise or make the healthy dish you found on Pinterest, don’t let it be a reason to do nothing.

Find a work-around. Get help if you need it. Trust yourself to devise a system that works for you. For example…

  • If your knees aren’t as sturdy as they used to be, think about branching out from your usual running routine. Or ask a coach how an exercise can be modified.
  • If you don’t like cooking or working out alone, find someone else to do this with. Grab a friend for Sunday batch-cooking day, or check out a group class.
  • Having trouble “finding time” for things? Get out a calendar and start planning. Book appointments with yourself. Track your time so you spot inefficiencies. Set alarms and reminders, stick Post-it notes, do whatever it takes.

Everyone has to work at it, even That Girl. Especially at the beginning.

People hate the feeling of exercise when they’re out of shape. People suck when they start a new sport. No one is good at squats the first time.

But it’s not until we can accept how things are right now — including how lost, overwhelmed, and vulnerable we sometimes feel — that we can change.

If we are willing to start where we are, a whole bunch of truly amazing things can happen:

  • We discover we don’t have to do it all by ourselves. We can ask for help (and receive that help graciously).
  • We evolve past an “all-or-nothing” attitude, to see the tiny joys and achievements that are everywhere.
  • We start to notice small improvements — in our bodies, our behavior, and our mental attitude. And feel really, really good about these things.
  • We can pick ourselves up after we fall down, and have the courage to keep going. Our confidence increases and we feel stronger and more resilient.
  • We start to do the things we didn’t think we could do. We look better, feel better, and discover that, somewhere along the way, we became…

… our own, unique, imperfect version of That Girl.

How did we do it?

By finding our own awesome.

Looking for it. Chasing it. Making it happen.

Right here, right now. In the middle of our messy, “so-not-That-Girl” lives.

What to do next

Most women I’ve coached spend a lot of time thinking about That Girl. But instead of feeling inspired, they feel paralyzed. That’s when we focus on the following:

1. Don’t get hung up on failures.

Most people who enroll in Precision Nutrition Coaching feel like they’ve “failed” at losing weight and getting in shape a bunch of times by the time they come to us.

For women, that leads to lots of negative feelings — especially shame and sadness.

But when I look at you, I don’t see a “failure”. I see hope, courage and persistence. Because after every time you’ve fallen off the wagon, even if you’ve fallen so hard that your head is still spinning, you get back up. You keep trying. You keep hoping.

I don’t see every time you ended a fitness program or a nutrition plan. I see every time you tried to start again.

Now that’s courage. So I don’t have to “inspire” or “motivate” you. Your hope springs eternal.

As a coach, my job is to help you start better, and keep going on the right path — a path that works for you, and your busy, messy, real, “imperfect” life.

And, at Precision Nutrition, we want to help you learn and discover what does work for you, so you can just keep on doing it, and enjoying it. Finding the right path for your unique needs is what will help you regain ownership over your body, your health, and your “That Girl-ness”.

2. Think about what success looks like for you.

Instead of an imaginary, plastic, magazine-cover That Girl, imagine yourself… living the kind of life you want to live.

Be specific. What is That Girl doing at 3pm on a Tuesday? What does she do, or think about, or remember, when she wakes up in the morning? What does she have for lunch?

How does she think about the world? What kinds of decisions does she make about her life? What kinds of adventures does she have, and what makes those possible?

For example… is she lifting heavy weights and rocking tank tops? Doing ‘mud runs’ with her kids? Finally getting rehab for her old shoulder injury and actually doing chin-ups? Hiking in the Andes?

Don’t box yourself in with a rigid, narrow ideal. Go big and zesty with your imagined future. That Girl is having a juicy life. How?

3. Build workarounds / bridges on the path to That Girl.

OK, now, break that inspirational role model’s daily routine into very, very tiny pieces.

Maybe you imagined what she had for lunch. Now imagine her just opening the fridge. In that moment, what is she thinking? What is she doing? Start there, in that small moment.

Maybe you imagined what she did for her exercise, like hiking a gorgeous outdoor trail, or surfing, or tango dancing. Now imagine her just putting her hiking boots on, or stepping into the surf. In that moment, what is she thinking? How is she taking on this adventure? Start there, in that small moment.

Maybe your version of “surfing” today is dipping your toes in the local pool at the Y. Maybe your version of mountain climbing today is walking your aging pug up a stiff hill. Maybe your version of sexy tango today is wiggling your slightly arthritic hips to “Bootylicious” as you make dinner for the kids. Good enough. Now you’ve started.

Become an engineer of your life: Start with the outcome you want, and work backward. Break that outcome down into tinier and tinier pieces until you arrive at something you can do in the next five minutes to work towards that goal, and that life, and that ultimate adventure.

Take one small problem at a time — one barrier to eating well or working out, and play with different ways to solve it. How can you overcome that one obstacle today? Can you do it again tomorrow?

4. Just start acting like That Girl.

Adopt her confidence. Assume you’re capable of the things she is. Strut a little when you walk. Cruise hiking boot websites and dream of mountains. Whisper to yourself that you, and not cruel fate, are the boss of your life.

Would That Girl do an extra rep or an extra 100 meters? Would That Girl sign up for a Zumba class even though she steps on her own feet? Would That Girl wear the crazy-colored workout tights that she loves, even though some jerk told her she had a big bum when she was 15?

How would That Girl kick the world in the ass today? And how can you at least start to pretend to do the same… until you practice so much, you forget that kicking the world in the ass wasn’t your natural habit?

No, you can’t lose 40 pounds or get ripped overnight. But if you just take on a few of That Girl’s habits, one at a time and little by little, you may eventually find yourself living a much more fabulous life in a much stronger, happier, healthier body.

5. Start assembling your team.

Truth: Life is not a do-it-yourself project. Nobody — not even Beyoncé — is that independent.

So, ask yourself:

  • Who do you need in your life to help you become the person you want to be?
  • What support systems will you need to become your own version of “That Girl”?

Do you need to add people to your “Project OK” team? Such as a trusted buddy or family member, a coach, counselor, or other health care provider? If so, find them and share your vision with them. Ask for what you need. Let them help.

Change does not happen spontaneously. Along with helpers, you need systems. Things that remind you, guide you, help you, fill in the gaps for you, and generally help you stay more or less on track.

Start actively seeking out the support systems that will help you get to where you want to go.

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

That’s why we work closely with Precision Nutrition Coaching clients to help them lose fat, get stronger, and improve their health… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, June 6th, 2018.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post I want to be ‘That Girl’. How you can successfully turn body envy into action. appeared first on Precision Nutrition.

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