Glen and Katrina spent the past 12 months transforming their eating habits, health, bodies, and lives with personal help from a PN coach. And now? They’re our latest Grand Prize winners. See how we surprised them with $25,000 each, and meet the rest of our July 2019 Precision Nutrition Coaching winners.

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Every six months, in our Precision Nutrition Coaching program, we give away more than $125,000 to the men and women who have the most incredible, inspiring body transformations.

Yep, that’s more than $250,000 a year.

And today, you’ll meet our latest amazing winners.

These folks started working with us in July 2018 and—over the course of the past year—completely transformed how they eat, move, look, and feel.

They lost weight, gained strength, boosted their health, and inspired their friends and families.

What’s more, they did all of this without extreme diets or crazy workout routines. There were no meal plans or off-limit foods. No unbreakable rules. No deprivation. And perhaps best of all, no guilt.

Each person simply committed to making a change, stayed consistent, and used the accountability and support of one of our dedicated coaches.

$25,000 Grand Prize Winner: Katrina

Lost 41 lbs and 38 total inches!

Age: 44 years
Weight Lost: 41 lbs (from 170 lbs to 129 lbs)
Total Inches Lost: 38 inches (from 225 inches to 187 inches)
Vote for Finalist #1

Finalist #1 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Katrina McKinney loved to run.

She started fifteen years ago, tackling her first marathon in 2008.

She loved logging the miles, loved the community, and loved the fact that running had helped her go from her heaviest adult weight to her lightest.

But she couldn’t sustain it.

Running 30 or 40 miles a week wasn’t always compatible with her busy work schedule, and inconsistency with that mileage opened the door to injury.

Also, while she knew a lot about fitness and nutrition, she couldn’t consistently apply her knowledge. It was tempting to look for the easy fix, like the latest supplement or the hot new trendy diet.

“I was always trying something,” Katrina says.

But in the end, Katrina’s nutrition and fitness efforts always felt random.

No matter what she did or what progress she made, she always seemed to return to the same old condition—tired, discouraged, and overweight.

Then she got married, and while her life got better, her fitness got worse.

After work, it was all too tempting to discuss the day with her husband, Keith, over a bottle of wine or an extra-large portion of their evening meal. She started skipping workouts and missing runs. Over time, those extra calories added up.

Finally, both Katrina and Keith reached a breaking point: They knew they had to do better.

After all, if they were struggling with health and fitness now, in early middle age, what would happen later?

“I wanted to set us up for a healthy future.”

Enter Precision Nutrition. Taking a leap of faith and investing in their long-term health, Katrina and Keith signed up for coaching—together.

It wasn’t long before their rituals began to change. Instead of bonding over a beer, they’d start the day with a gym date and close it with a conversation about that week’s nutrition habit or the most recent lesson in the program.

This mutual encouragement proved crucial to their success.

“Even though our experience was different, we were always there to support each other. It’s like we were on the same train, even if we sometimes rode in different cars.”

The kids also came along for the ride. “They weren’t always giddy about eating so many veggies,” Katrina admits. But they were game to try. “The youngest happens to love licorice. I’ll never forget her smile when I showed her that fennel smells and tastes like her favorite candy!”

It was that mindful approach to cooking, eating, exercise, and sleep that made the biggest difference to Katrina. Day after day, she made small, consistent efforts. She stopped thinking in terms of depriving herself. Instead, she took care of herself.

The number on the scale seemed to take care of itself, too.

For Katrina, watching her weight drop was a thrill. Better yet was the experience of flying through the hills on a long trail run, and feeling as energetic after the race as before it.

Best of all was her newfound ability to listen to herself, to trust her inner voice.

For example, that inner voice prompted Katrina to quit a 12-hour challenge race after seven hours in the heat and torrential rain. Instead of pushing herself beyond her limits, or just sticking it out to drink beer and eat junk food, she opted to leave–and enjoy a cozy supper with Keith.

Other times, the inner voice gave Katrina the encouragement she needed to decline that extra drink at a social event so she could prioritize sleep.

Often, Katrina’s inner voice nudged her to get outside and connect with nature. To listen to the babble of the stream, to feel the stones under her feet.

These days, people ask Katrina what she’s been doing to get so healthy and happy.

“Honestly, it isn’t hard,” she says. It’s really about slowing down, listening, making one small positive choice, and then another.

“Focus on the process instead of on outcomes. What you do to and with your body matters,” she says.

“Most of all, remember that you’re worth it.”

Want to get results like Katrina? Learn more about the Precision Nutrition Coaching Program for Women.

$25,000 Grand Prize Winner: Glen

Lost 52 lbs and 33 total inches!

Age: 57 years
Weight Lost: 52 lbs (from 243 lbs to 191 lbs)
Total Inches Lost: 33 inches (from 262 inches to 229 inches)

An avid rower, Glen Schultz knew it may be time for a change the day he tried to get in the racing shell—and wouldn’t fit.

Though active, Glen, like many of us, had arrived at middle age carrying some extra baggage around his middle.

He couldn’t squeeze into his suits, either. Invited to a wedding, he had to make a trip to the Goodwill store to find something formal to wear.

But these were just irritations. Annoying, yes, but also funny. It was the confrontations with mortality that Glen found harder to shrug off.

First, his wife’s mother passed away. Then, he lost his own mother. A former classmate died of a stroke.

And he found himself dwelling on the reality that in his mid-50s, he had fewer years ahead of him than behind. With a loving wife and two teenage boys to raise, he didn’t feel ready to cut those years even shorter.

His medical checkup was the final straw.

“You’re pre-diabetic,” his doctor told him, and then mentioned something about “medications.” That’s when Glen decided to take control of his health.

He signed up for Precision Nutrition Coaching, began to follow the habits and workouts, and bit by bit his mindset and waistline both started to change.

“In the past, I’d never really thought about how I eat,” he says.

Glen knew all about what he should eat, and why. But it turned out that slowing down, taking time, and reflecting on his choices made all the difference.

“Instead of going for that midnight ice cream, I’d write down how I was feeling.”

Afterwards, he might still hit the freezer for a snack, but he took a smaller portion and enjoyed it more.

Midway through his year of coaching he went for another checkup. This time, his blood work came back clear. He wasn’t pre-diabetic any more. And his GP had to cancel an upcoming appointment with a cardiologist.

Glen didn’t need it. His heart was in great shape.

That bin of “too small” clothes at the back of his closet? Now Glen found himself raiding it for something to wear.

In fact, he had to buy a new bin for the “too big” clothes.

The first item he tossed: that Goodwill suit he’d had to buy for the wedding a few months earlier.

Eventually, it got to the point where all his clothes were too big.

“I think I’ll have a ceremonial bonfire,” he laughs.

These days, Glen is rowing again. He bikes to work sometimes, and takes long walks on the weekends. His wife, who supported him from the start, has joined the coaching program herself, so they share their successes and challenges.

Glen’s old pattern was to do things the way he’d always done them and to fix every problem himself. To repair the broken bathtub, even though he didn’t know anything about fiberglass. To wear his hair the way he’d always worn it, even if it went against his natural part.

But his year of coaching has taught him the value of accepting help from the pros.

It turns out that bathtub repair guys really know how to work with fiberglass, barbers really understand hair, and PN coaches really know how to guide people towards greater fitness and health.

“You could wander in the vastness of what’s out there on the internet forever and get lost. Or you could ignore the flotsam and jetsam and get real help,” Glen says.

Also, you don’t need to be Michael Jordan or Lebron James to do this program.

“I can’t overstate it. This works for regular people. It really works.”

Want to get results like Glen? Learn more about the Precision Nutrition Coaching Program for Men.

Meet our other Women’s winners:

Marie

$10,000 women’s Winner:

Age: 39 years

Weight Lost: 36 lbs (167 lbs to 131 lbs)

Total inches lost: 29″ (217″ to 188″)

As a perfectionist, if I wasn’t able to do everything perfectly, to a T, I would often fall into a ‘why bother’ mindset. What I love about PN is that it is made for ‘real-life,’ ‘normal’ people! At times it is almost too easy, but that is the beauty of it! If you just follow along, one step at a time, just trying to be ‘one percent better every day,’ you’ll see amazing, lasting, and sustainable results!

– Marie

Laurie

$10,000 women’s Winner:

Age: 54 years

Weight Lost: 38 lbs (195 lbs to 157 lbs)

Total inches lost: 24″ (235″ to 211″)

I was looking for a program that would lead to positive, life-long, sustainable changes for my health and well-being. PN Coaching put me in control of my journey by providing thorough, well-researched information; lots of helpful advice; and supportive, empathetic, insightful coaching (much appreciated!). By helping me tailor my own program, I was choosing something meaningful and doable for me. I found that small changes done consistently led to amazing results.

– Laurie

Kathleen

$2,500 women’s Winner:

Age: 50 years

Weight Lost: 21 lbs (143 lbs to 122 lbs)

Total inches lost: 20″ (215″ to 195″)

As an avowed do-it-yourselfer, I spent a year studying the PN website and trying to follow the guidance on my own. I made some progress, but what a difference a year of PN Coaching made! Not only did I celebrate my 50th birthday leaner, healthier, and more confident than I had in decades, I got there in a way that felt natural, sustainable and easier than I ever imagined.

– Kathleen

Marilyn

$2,500 women’s Winner:

Age: 70 years

Weight Lost: 51 lbs (217 lbs to 166 lbs)

Total inches lost: 56″ (259″ to 203″)

I joined PN hoping to lose weight, and I did. A wonderful, unexpected bonus was that, along the way, I found my true, authentic self, and discovered how to align my life with my values. Thank you for giving me the calm and peace I need!

– Marilyn

Mia

$2,500 women’s Winner:

Age: 37 years

Weight Lost: 21 lbs (168 lbs to 147 lbs)

Total inches lost: 10″ (216″ to 206″)

I made the commitment to PN to regain my health, happiness, and confidence—but most importantly to establish myself as a top priority again. My transformation has been both challenging and exciting, but through PN I have formed and reinforced healthy habits that will support my continued consistency. BOOM!!

– Mia

Donna

$2,500 women’s Winner:

Age: 61 years

Weight Lost: 26 lbs (145 lbs to 119 lbs)

Total inches lost: 20″ (211″ to 191″)

Precision Nutrition is the “magic pill” I’ve been looking for most of my adult life. I’ve tried everything, but never experienced this success, which I achieved even while dealing with a new autoimmune inflammatory diagnosis that causes pain and a treatment that causes weight gain. It’s hard to believe that just over a year ago I could hardly walk, and although it has been an uphill climb it’s been worth every step. The daily inspiration, encouragement, and guidance I received from PN has touched every area of my life. I’m so very thankful to finally be healthy and fit enough to enjoy my retirement years (hopefully soon) and my grandchildren!

– Donna

Sarah

$1,000 women’s Winner:

Age: 24 years

Weight Lost: 45 lbs (180 lbs to 135 lbs)

Total inches lost: 33″ (229″ to 196″)

I feel physically, mentally, and emotionally free. I’ve lost pounds and inches, and I gained a confident, happier, energetic lifestyle with a sense of purpose. By prioritizing my health, I am able to have the fullness of a life rooted in unshakable faith: in myself, in my relationships, and in my daily choices.

– Sarah

Joanne

$1,000 women’s Winner:

Age: 64 years

Weight Lost: 52 lbs (222 lbs to 170 lbs)

Total inches lost: 51″ (266″ to 215″)

I feel reenergized, stronger than I’ve ever been, living a much more active and fulfilling life, and dedicated to always taking care of myself from now on, even when ‘life happens.’ PN has been there, week after week, encouraging, supporting, and providing solid information as I’ve made changes both inside and out. PN has sparked a real joy in me in learning again. I know now it is never, ever too late!

– Joanne

Sibylle

$1,000 women’s Winner:

Age: 40 years

Weight Lost: 20 lbs (125 lbs to 105 lbs)

Total inches lost: 17″ (198″ to 181″)

Having been a lifelong yoyo dieter, PN was going to be a last-ditch effort to get my eating under control and to make lasting changes. While it wasn’t all smooth sailing, I feel that PN taught me the fundamental skills and gave me the mindset to finally find balance in my life, stop obsessing over food, and get into the best shape of my life! Through PN’s lessons and the support of my coach, Denise, I developed the necessary tools to lead a healthy, balanced life.

– Sibylle

Yami

$1,000 women’s Winner:

Age: 32 years

Weight Lost: 27 lbs (162 lbs to 135 lbs)

Total inches lost: 29″ (226″ to 197″)

PN Coaching has been so much more than a physical transformation, it’s been a journey that’s transformed my mental capacity to understand my real strengths. I am convinced that small incremental changes over time make a big difference. I’m taking with me skills to make this a lifetime lifestyle change, and the motivation and desire to keep learning and continue to grow.

– Yami

Cheryl

$1,000 women’s Winner:

Age: 56 years

Weight Lost: 38 lbs (212 lbs to 174 lbs)

Total inches lost: 24″ (241″ to 217″)

PN has given me the tools to understand that change comes from the inside and works its way out. The journey is ongoing, but instead of fear, the foundation is now being built on pride, love and compassion.

– Cheryl

Michelle

$1,000 women’s Winner:

Age: 39 years

Weight Lost: 14 lbs (145 lbs to 131 lbs)

Total inches lost: 19″ (216″ to 197″)

I started out with PN desperate to lose weight. But at the end of this, what has really changed my life is what I have gained—healthy, sustainable habits; workouts that have challenged me and made me stronger; and unshakable confidence in my body and all the amazing things it can do. PN has helped me shift my entire way of thinking, and while I’m happy with my physical transformation, what I am really so grateful for are all the changes on the inside.

– Michelle

Sabrina

$1,000 women’s Winner:

Age: 46 years

Weight Lost: 57 lbs (252 lbs to 195 lbs)

Total inches lost: 28″ (278″ to 250″)

What has impacted me the most in PN is learning the difference between hunger and eating for boredom or emotions. PN has given me the tools to be aware of what my body needs to be healthy and maintain that health for the rest of my life.

– Sabrina

Kelly

$1,000 women’s Winner:

Age: 54 years

Weight Lost: 43 lbs (181 lbs to 138 lbs)

Total inches lost: 43″ (237″ to 194″)

I’ve had an amazing year with PN Coaching. I lost weight, became physically stronger, and dug deep into the issues that had held me back from being the fit person I’d always wanted to be.

– Kelly

Meet our other Men’s winners:

Gavin

$10,000 men’s Winner:

Age: 34 years

Weight Lost: 27 lbs (181 lbs to 154 lbs)

Total inches lost: 20″ (230″ to 210″)

I joined PN to transform my body. Not only did they deliver on that, but they reignited my love of great food and cooking!

– Gavin

Rich

$10,000 men’s Winner:

Age: 59 years

Weight Lost: 39 lbs (213 lbs to 174 lbs)

Total inches lost: 22″ (242″ to 220″)

I joined PN to support my wife, with few expectations of my own. Along the way I admitted to myself that my hesitation to join had to do more with my own self-doubt and history. Previously, I had not kept up new eating habits, saw food as a reward, and hoped exercise would overcome bad eating habits. PN really helped me become more aware of my body’s signals and become more mindful of how these affect me, eventually leading to a physician- and wife-approved healthier me!

– Rich

Paddy

$2,500 men’s Winner:

Age: 44 years

Weight Lost: 64 lbs (225 lbs to 161 lbs)

Total inches lost: 34″ (248″ to 214″)

Over the past year I feel I’ve taken back control of body. I’ve learned to listen to my body to understand when I need rest and what food I need. The best thing over the past year: I’m pretty much pain-free.

– Paddy

Scott

$2,500 men’s Winner:

Age: 50 years

Weight Lost: 18 lbs (248 lbs to 230 lbs)

Total inches lost: 4″ (264″ to 260″)

PN Coaching was the catalyst for me to change my life and the direction it was heading. Knowing someone was there who ‘had my back’ allowed me to become accountable to myself and it brought out parts of me I had forgotten were there. Truly a life changing program physically, mentally and spiritually!

– Scott

Raj

$2,500 men’s Winner:

Age: 41 years

Weight Lost: 29 lbs (163 lbs to 134 lbs)

Total inches lost: 20″ (214″ to 194″)

The Precision Nutrition program does a stellar job of providing tools (presenting habits such as “Make Time,” “Eat to 80% Full,” and “Plan to eat Whole Foods”) through which you can restructure and reshape how you approach nutrition and fitness in your life. It enables a client to drive personal growth via INCREMENTAL change, which I’ve learned is the best way to achieve lasting change. Externally, I’ve lost 40+ pounds in the past 18 months, about 30 of that in the past year alone. Over the same timeframe, I’ve fundamentally changed my identity from someone who was just “getting older” to someone who clearly prioritizes nutrition and fitness and is a challenge-seeking leader.

– Raj

Wade

$2,500 men’s Winner:

Age: 47 years

Weight Lost: 26 lbs (190 lbs to 164 lbs)

Total inches lost: 21″ (242″ to 221″)

For me the PN Journey was all about my ‘inner game.’ I learned the outer, physical changes were not possible until I changed my inner-self. PN Coaching and specifically Coach Scott helped me recognize that my beliefs, old scripts, and the story I was telling myself were no longer serving me, and in fact weren’t even mine or true to begin with. As soon as I was able to analyze, question, and change them, everything started to change for the better. I felt a shift, improvement, or a ‘release’ in myself internally. With that, the external changes began to flow easily in all areas of my life.

– Wade

Jim

$1,000 men’s Winner:

Age: 48 years

Weight Lost: 33 lbs (201 lbs to 168 lbs)

Total inches lost: 21″ (241″ to 220″)

Simply put, Precision Nutrition changed my relationship with food to a much healthier and sustainable one. By doing this, the changes in my life have gone beyond the basic measures of weight and girth. I feel more energized and more in control overall, and I even set a new personal best on a recent half marathon, by 16 minutes.

– Jim

Nathan

$1,000 men’s Winner:

Age: 35 years

Weight Lost: 28 lbs (202 lbs to 174 lbs)

Total inches lost: 17″ (238″ to 221″)

Prior to PN, I didn’t really feel comfortable in my own skin. My body had changed over the past few years in ways I wasn’t happy with, and I felt helpless. However, as the year progressed, PN helped me build up habits and take control of my physical and mental health. Now I take the time each week to plan and prep for fun new recipes, and I get excited for my daily workouts, finding new ways to grow and challenge myself.

– Nathan

Ben

$1,000 men’s Winner:

Age: 26 years

Weight Lost: 15 lbs (197 lbs to 182 lbs)

Total inches lost: 22″ (243″ to 221″)

My journey with PN has been incredible. I was challenged in ways I didn’t expect, and was taught the core skills I can use to stay healthy for the rest of my life. Getting fit is simply a decision: Once you make it, PN has you covered for the rest.

– Ben

Mike

$1,000 men’s Winner:

Age: 38 years

Weight Lost: 28 lbs (213 lbs to 185 lbs)

Total inches lost: 15″ (248″ to 233″)

Precision Nutrition has been an amazing experience for me. The program has equipped me with straightforward tools and techniques that I can use forever to maintain long-lasting health. I couldn’t be happier with results.

– Mike

Charles

$1,000 men’s Winner:

Age: 39 years

Weight Lost: 29 lbs (179 lbs to 150 lbs)

Total inches lost: 29″ (229″ to 200″)

Having been physically active for most of my life with martial arts, sports, and weight training, I hit a roadblock when I injured my back in my late 20s and had to stay in bed for nine months. Since then, I have been struggling with back pain, disk problems, etc., and I thought I was doomed to recurring injuries every few months. I thought I knew what I was doing because of my background in fitness, but PN has taught me things I never learned in all my years of training. I have been injury-free for the past eight months, and I feel better than I have in years! With my new priceless PN habits, I really have no words to say with how thankful I am! PN truly helped me change my mindset, my body, and the way I see life and myself in this world. I feel good, and I feel that I am more conscious and mindful of everything. Thank you, PN.

– Charles

Ashwin

$1,000 men’s Winner:

Age: 31 years

Weight Lost: 26 lbs (174 lbs to 148 lbs)

Total inches lost: 8″ (225″ to 217″)

The biggest impact that PN Coaching has had on me is that I’ve BECOME that person who sees himself as someone who trains consistently, eats well most of the time, and takes good care of himself every day. Even though I used to train before and sort of knew the optimal food choices to make, there was always a gap between what I knew and what I ended up doing. PN has helped me develop the skillset required to effectively bridge this gap, and for that I’m forever grateful.

– Ashwin

James

$1,000 men’s Winner:

Age: 54 years

Weight Lost: 32 lbs (221 lbs to 189 lbs)

Total inches lost: 22″ (259″ to 237″)

When I began with PN Coaching, I thought it was just a one-year program. It’s not; it’s a lifetime of healthy habits. PN Coaching taught me how to be engaged through the lessons and workouts, and to focus on the habits that helped me achieve the greatest reward: better health. This is my life now, and I have never felt mentally, physically, and emotionally healthier than I am right now. I am proud of what I have accomplished with the help of Coach Jonathan and the PN Team.

– James

John

$1,000 men’s Winner:

Age: 44 years

Weight Lost: 37 lbs (203 lbs to 166 lbs)

Total inches lost: 26″ (247″ to 221″)

What has really changed for me in the course of this program is what has eluded me with every previous effort to finally ‘get in shape’: a sustainable lifestyle shift. The weight has come off, I’m stronger, healthier and more energetic, but more importantly, for the first time in my adult life, I’m confident that I can maintain it. It’s not one big thing, it’s everything: My entire lifestyle has changed over the course of a year.

– John

Meet a few hundred more Precision Nutrition clients.

To view all the men’s and women’s finalists from the July 2019 Coaching Program, click the links below.

To view all the men’s and women’s finalists from all of our Precision Nutrition Coaching programs, click one of the links below.

Of course, if you’re interested in working toward a body or health transformation of your own, consider joining our next Precision Nutrition Coaching group. We’re opening up a few spots in the coming weeks.

Want to transform your body and health?

As you probably know, you won’t overhaul your body this dramatically by just logging time on a treadmill or reading health tips on Twitter. 

Awesome, lasting, wow-what-happened-to-you transformations usually require personal attention from an expert coach.

And here’s the good news: Precision Nutrition Coaching will be accepting new clients very soon, at our lowest, most accessible price ever.

If you’re interested and want to find out more, I’d encourage you to join our presale list.

Being on the presale list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

The post Precision Nutrition Coaching Grand Prize Winners: July 2019. We just surprised our latest winners with more than $125,000 in prizes! appeared first on Precision Nutrition.

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Just one year ago, these 20 men were inspired to make a change. They wanted to take control of their health and fitness. To eat healthier, move better, and get stronger. And that’s exactly what they did.

Now, after 12 months of Precision Nutrition Coaching, they’ve transformed their health, bodies, and lives more than they ever thought possible. 

They also have the chance to win part of the $125,000 in prize money we’ve committed to the latest round of top clients. Scroll through these amazing photos and vote for the finalist whose transformation impresses you most.

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Every year in Precision Nutrition Coaching, we help men and women all over the world dramatically improve their eating habits, exercise routine, and lifestyle.

They lose weight, gain strength, and completely transform their bodies, health, and fitness.

We also give them a big, motivating goal to shoot for: $250,000 in cash prizes.

Consider it an antidote to the “you must suffer and feel guilty to get in shape” message you typically get from the fitness industry.

See, guys come to us wanting big changes:

  • They want to lose weight, build muscle, and shed body fat.
  • They want to feel physically and mentally strong.
  • They want to make healthier food choices, consistently.
  • They want to stop worrying about their health.
  • They want to start doing all the awesome things they previously wanted to do but thought they couldn’t.

Above all, they want to become the fittest, strongest, healthiest versions of themselves.

In our experience, big, inspiring, life-changing goals like these are a whole lot easier to achieve when there’s a huge bonus at stake.

So, every six months, we divvy up a big pot of prize money for the best transformations among our male and female clients.

For the current group—which started in July 2018 and is wrapping up now—we’ve committed $125,000.

And right now, we need your help to choose our Men’s Grand Prize winner.

Help choose our Men’s Grand Prize winner (Top prize = $25,000)

The guys below started their Precision Nutrition Coaching journey in all shapes and sizes, and they hail from all parts of the globe. They’re a diverse group with one thing in common: They finally have the bodies and health they’ve wanted for a long time, and they’re confident they’ll stay this way for good.

How’d they do it?

No crash diets. No Biggest Loser-type bootcamps. And no full-time chefs.

Just research-based nutrition and lifestyle habits practiced daily with personalized help from our expert coaches.

To vote for the guy you think should win the $25,000 Grand Prize, scroll through the photos below. Make your choice by clicking the “Vote for Finalist” button under the one you think achieved the best transformation.

But please don’t stop there. Once you’ve seen all the finalists and selected your #1 choice, scroll down to the bottom of this post.

At the bottom you’ll need to verify your choice. To do this, click the “Place your vote” button. This will log your vote and help us make our decision.

Thanks for your help!

Finalist #1

Lost 27 lbs and 20 total inches!

Age: 34 years
Weight Lost: 27 lbs (from 181 lbs to 154 lbs)
Total Inches Lost: 20 inches (from 230 inches to 210 inches)
Vote for Finalist #1

Finalist #1 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #2

Lost 29 lbs and 20 total inches!

Age: 41 years
Weight Lost: 29 lbs (from 163 lbs to 134 lbs)
Total Inches Lost: 20 inches (from 214 inches to 194 inches)
Vote for Finalist #2

Finalist #2 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #3

Lost 39 lbs and 22 total inches!

Age: 59 years
Weight Lost: 39 lbs (from 213 lbs to 174 lbs)
Total Inches Lost: 22 inches (from 242 inches to 220 inches)
Vote for Finalist #3

Finalist #3 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #4

Lost 52 lbs and 33 total inches!

Age: 57 years
Weight Lost: 52 lbs (from 243 lbs to 191 lbs)
Total Inches Lost: 33 inches (from 262 inches to 229 inches)
Vote for Finalist #4

Finalist #4 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #5

Lost 26 lbs and 8 total inches!

Age: 31 years
Weight Lost: 26 lbs (from 174 lbs to 148 lbs)
Total Inches Lost: 8 inches (from 225 inches to 217 inches)
Vote for Finalist #5

Finalist #5 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #6

Lost 18 lbs and 4 total inches!

Age: 50 years
Weight Lost: 18 lbs (from 248 lbs to 230 lbs)
Total Inches Lost: 4 inches (from 264 inches to 260 inches)
Vote for Finalist #6

Finalist #6 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #7

Lost 24 lbs and 18 total inches!

Age: 60 years
Weight Lost: 24 lbs (from 157 lbs to 133 lbs)
Total Inches Lost: 18 inches (from 216 inches to 198 inches)
Vote for Finalist #7

Finalist #7 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #8

Lost 64 lbs and 34 total inches!

Age: 44 years
Weight Lost: 64 lbs (from 225 lbs to 161 lbs)
Total Inches Lost: 34 inches (from 248 inches to 214 inches)
Vote for Finalist #8

Finalist #8 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #9

Lost 37 lbs and 26 total inches!

Age: 44 years
Weight Lost: 37 lbs (from 203 lbs to 166 lbs)
Total Inches Lost: 26 inches (from 247 inches to 221 inches)
Vote for Finalist #9

Finalist #9 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #10

Lost 26 lbs and 21 total inches!

Age: 47 years
Weight Lost: 26 lbs (from 190 lbs to 164 lbs)
Total Inches Lost: 21 inches (from 242 inches to 221 inches)
Vote for Finalist #10

Finalist #10 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #11

Lost 18 lbs and 13 total inches!

Age: 36 years
Weight Lost: 18 lbs (from 142 lbs to 124 lbs)
Total Inches Lost: 13 inches (from 212 inches to 199 inches)
Vote for Finalist #11

Finalist #11 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #12

Lost 15 lbs and 22 total inches!

Age: 26 years
Weight Lost: 15 lbs (from 197 lbs to 182 lbs)
Total Inches Lost: 22 inches (from 243 inches to 221 inches)
Vote for Finalist #12

Finalist #12 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #13

Lost 29 lbs and 29 total inches!

Age: 39 years
Weight Lost: 29 lbs (from 179 lbs to 150 lbs)
Total Inches Lost: 29 inches (from 229 inches to 200 inches)
Vote for Finalist #13

Finalist #13 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #14

Lost 33 lbs and 21 total inches!

Age: 48 years
Weight Lost: 33 lbs (from 201 lbs to 168 lbs)
Total Inches Lost: 21 inches (from 241 inches to 220 inches)
Vote for Finalist #14

Finalist #14 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #15

Lost 28 lbs and 15 total inches!

Age: 38 years
Weight Lost: 28 lbs (from 213 lbs to 185 lbs)
Total Inches Lost: 15 inches (from 248 inches to 233 inches)
Vote for Finalist #15

Finalist #15 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #16

Lost 28 lbs and 17 total inches!

Age: 35 years
Weight Lost: 28 lbs (from 202 lbs to 174 lbs)
Total Inches Lost: 17 inches (from 238 inches to 221 inches)
Vote for Finalist #16

Finalist #16 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #17

Lost 16 lbs and 14 total inches!

Age: 46 years
Weight Lost: 16 lbs (from 196 lbs to 180 lbs)
Total Inches Lost: 14 inches (from 232 inches to 218 inches)
Vote for Finalist #17

Finalist #17 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #18

Lost 17 lbs and 14 total inches!

Age: 31 years
Weight Lost: 17 lbs (from 167 lbs to 150 lbs)
Total Inches Lost: 14 inches (from 224 inches to 210 inches)
Vote for Finalist #18

Finalist #18 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #19

Lost 32 lbs and 22 total inches!

Age: 54 years
Weight Lost: 32 lbs (from 221 lbs to 189 lbs)
Total Inches Lost: 22 inches (from 259 inches to 237 inches)
Vote for Finalist #19

Finalist #19 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #20

Lost 22 lbs and 12 total inches!

Age: 39 years
Weight Lost: 22 lbs (from 230 lbs to 208 lbs)
Total Inches Lost: 12 inches (from 252 inches to 240 inches)
Vote for Finalist #20

Finalist #20 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Confirm your choice for the Men’s $25,000 Grand Prize winner

When confirming your vote, it’s important to remember that we’re not rewarding the best bodies per se. We’re rewarding the most incredible transformations.

In Precision Nutrition Coaching, we certainly don’t expect folks to start off looking like fitness models. Heck, we don’t even expect folks to end up looking like fitness models.

We’re looking for winners who’ve made the most dramatic changes in their own bodies, starting from wherever they were at the beginning.

That’s because our coaching is for men and women of all shapes and sizes. And your vote should reflect who you think achieved the most dramatic changes over the last 12 months.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Want to transform your body just like these men did?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Precision Nutrition Coaching: July 2019 Men’s Finalists. Help us give away $125,000! appeared first on Precision Nutrition.

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Only a year ago, these 25 women were feeling frustrated. They were inspired to eat healthier, move better, and feel stronger, but unsure how to make a change that would really stick.  

Now, after 12 months of Precision Nutrition Coaching, they’ve taken control of their health and fitness for good—transforming their health, bodies, and lives more than they ever thought possible.

They also have the chance to win part of the $125,000 in prize money we’ve committed to our latest round of top clients. Scroll through these amazing photos and vote for the finalist whose transformation inspires you most.

++++

Every year in Precision Nutrition Coaching, we help men and women from around the world dramatically improve their eating habits, exercise routine, and lifestyle.

They lose fat, gain strength, and completely transform their bodies, health, fitness, and lives.

We also give them a big, motivating goal to shoot for: $250,000 in cash prizes.

Consider it an antidote to the “you must suffer and feel guilty to get in shape” message you typically get from the fitness industry.

See, women come to us wanting big changes:

  • They want to lose weight and/or shed body fat.
  • They want to gain strength and/or lean mass.
  • They want to make healthier food choices, consistently.
  • They want to feel at ease, instead of stressed out, around food.
  • They want to feel confident and comfortable in their own skin.
  • They want to start doing all the awesome things they’ve always wanted to do, but thought they couldn’t.

Above all, they want to become the fittest, strongest, healthiest versions of themselves.

In our experience, big, inspiring, life-changing goals like these are a whole lot easier to achieve when there’s a huge bonus up for grabs.

So, every six months, we divvy up a big pot of prize money for the best transformations among our male and female clients.

For the current group—which started in July 2018 and is wrapping up now—we’ve once again committed $125,000.

And right now, we need your help to choose our Women’s Grand Prize winner.

Help choose our Women’s Grand Prize winner (Top prize = $25,000)

The women below started their Precision Nutrition Coaching journey in all shapes and sizes.

They’re a diverse group with one important thing in common: They finally achieved the bodies and health they’ve wanted for a long time, and they’re confident they’ll stay this way for good.

How’d they do it?

No crash diets. No Biggest Loser-type bootcamps. And no full-time chefs.

Just research-based nutrition and lifestyle habits practiced daily with personalized help from our expert coaches.

To vote for the woman you think should win the $25,000 Grand Prize, scroll through the photos below. Make your choice by clicking the “Vote for Finalist” button under the one you think achieved the best transformation.

But please don’t stop there. Once you’ve seen all the finalists and selected your #1 choice, scroll down to the bottom of this post.

At the bottom you’ll need to verify your choice. To do this, click the “Place your vote” button. This will log your vote and help us make our decision.

Thanks for your help!

Finalist #1

Lost 21 lbs and 10 total inches!

Age: 37 years
Weight Lost: 21 lbs (from 168 lbs to 147 lbs)
Total Inches Lost: 10 inches (from 216 inches to 206 inches)
Vote for Finalist #1

Finalist #1 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #2

Lost 38 lbs and 24 total inches!

Age: 54 years
Weight Lost: 38 lbs (from 195 lbs to 157 lbs)
Total Inches Lost: 24 inches (from 235 inches to 211 inches)
Vote for Finalist #2

Finalist #2 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #3

Lost 52 lbs and 51 total inches!

Age: 64 years
Weight Lost: 52 lbs (from 222 lbs to 170 lbs)
Total Inches Lost: 51 inches (from 266 inches to 215 inches)
Vote for Finalist #3

Finalist #3 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #4

Lost 27 lbs and 29 total inches!

Age: 32 years
Weight Lost: 27 lbs (from 162 lbs to 135 lbs)
Total Inches Lost: 29 inches (from 226 inches to 197 inches)
Vote for Finalist #4

Finalist #4 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #5

Lost 45 lbs and 33 total inches!

Age: 24 years
Weight Lost: 45 lbs (from 180 lbs to 135 lbs)
Total Inches Lost: 33 inches (from 229 inches to 196 inches)
Vote for Finalist #5

Finalist #5 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #6

Lost 41 lbs and 38 total inches!

Age: 44 years
Weight Lost: 41 lbs (from 170 lbs to 129 lbs)
Total Inches Lost: 38 inches (from 225 inches to 187 inches)
Vote for Finalist #6

Finalist #6 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #7

Lost 26 lbs and 20 total inches!

Age: 61 years
Weight Lost: 26 lbs (from 145 lbs to 119 lbs)
Total Inches Lost: 20 inches (from 211 inches to 191 inches)
Vote for Finalist #7

Finalist #7 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #8

Lost 36 lbs and 29 total inches!

Age: 39 years
Weight Lost: 36 lbs (from 167 lbs to 131 lbs)
Total Inches Lost: 29 inches (from 217 inches to 188 inches)
Vote for Finalist #8

Finalist #8 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #9

Lost 51 lbs and 56 total inches!

Age: 71 years
Weight Lost: 51 lbs (from 217 lbs to 166 lbs)
Total Inches Lost: 56 inches (from 259 inches to 203 inches)
Vote for Finalist #9

Finalist #9 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #10

Lost 43 lbs and 43 total inches!

Age: 54 years
Weight Lost: 43 lbs (from 181 lbs to 138 lbs)
Total Inches Lost: 43 inches (from 237 inches to 194 inches)
Vote for Finalist #10

Finalist #10 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #11

Lost 14 lbs and 19 total inches!

Age: 39 years
Weight Lost: 14 lbs (from 145 lbs to 131 lbs)
Total Inches Lost: 19 inches (from 216 inches to 197 inches)
Vote for Finalist #11

Finalist #11 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #12

Lost 21 lbs and 20 total inches!

Age: 50 years
Weight Lost: 21 lbs (from 143 lbs to 122 lbs)
Total Inches Lost: 20 inches (from 215 inches to 195 inches)
Vote for Finalist #12

Finalist #12 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #13

Lost 57 lbs and 28 total inches!

Age: 46 years
Weight Lost: 57 lbs (from 252 lbs to 195 lbs)
Total Inches Lost: 28 inches (from 278 inches to 250 inches)
Vote for Finalist #13

Finalist #13 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #14

Lost 20 lbs and 17 total inches!

Age: 40 years
Weight Lost: 20 lbs (from 125 lbs to 105 lbs)
Total Inches Lost: 17 inches (from 198 inches to 181 inches)
Vote for Finalist #14

Finalist #14 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #15

Lost 36 lbs and 41 total inches!

Age: 35 years
Weight Lost: 36 lbs (from 188 lbs to 152 lbs)
Total Inches Lost: 41 inches (from 233 inches to 192 inches)
Vote for Finalist #15

Finalist #15 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #16

Lost 12 lbs and 9 total inches!

Age: 41 years
Weight Lost: 12 lbs (from 122 lbs to 110 lbs)
Total Inches Lost: 9 inches (from 195 inches to 186 inches)
Vote for Finalist #16

Finalist #16 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #17

Lost 48 lbs and 36 total inches!

Age: 39 years
Weight Lost: 48 lbs (from 240 lbs to 192 lbs)
Total Inches Lost: 36 inches (from 271 inches to 235 inches)
Vote for Finalist #17

Finalist #17 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #18

Lost 39 lbs and 39 total inches!

Age: 57 years
Weight Lost: 39 lbs (from 156 lbs to 117 lbs)
Total Inches Lost: 39 inches (from 226 inches to 187 inches)
Vote for Finalist #18

Finalist #18 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #19

Lost 34 lbs and 25 total inches!

Age: 46 years
Weight Lost: 34 lbs (from 192 lbs to 158 lbs)
Total Inches Lost: 25 inches (from 239 inches to 214 inches)
Vote for Finalist #19

Finalist #19 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #20

Lost 27 lbs and 18 total inches!

Age: 44 years
Weight Lost: 27 lbs (from 145 lbs to 118 lbs)
Total Inches Lost: 18 inches (from 208 inches to 190 inches)
Vote for Finalist #20

Finalist #20 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #21

Lost 23 lbs and 24 total inches!

Age: 31 years
Weight Lost: 23 lbs (from 169 lbs to 146 lbs)
Total Inches Lost: 24 inches (from 231 inches to 207 inches)
Vote for Finalist #21

Finalist #21 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #22

Lost 38 lbs and 24 total inches!

Age: 56 years
Weight Lost: 38 lbs (from 212 lbs to 174 lbs)
Total Inches Lost: 24 inches (from 241 inches to 217 inches)
Vote for Finalist #22

Finalist #22 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #23

Lost 40 lbs and 26 total inches!

Age: 37 years
Weight Lost: 40 lbs (from 285 lbs to 245 lbs)
Total Inches Lost: 26 inches (from 266 inches to 240 inches)
Vote for Finalist #23

Finalist #23 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #24

Lost 35 lbs and 20 total inches!

Age: 32 years
Weight Lost: 35 lbs (from 159 lbs to 124 lbs)
Total Inches Lost: 20 inches (from 213 inches to 193 inches)
Vote for Finalist #24

Finalist #24 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #25

Lost 25 lbs and 22 total inches!

Age: 51 years
Weight Lost: 25 lbs (from 168 lbs to 143 lbs)
Total Inches Lost: 22 inches (from 224 inches to 202 inches)
Vote for Finalist #25

Finalist #25 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Confirm your choice for the Women’s $25,000 Grand Prize winner

When confirming your vote, it’s important to remember that we’re not rewarding the best bodies per se. We’re rewarding the most incredible transformations.

In Precision Nutrition Coaching, we certainly don’t expect folks to start off looking like fitness models. Heck, we don’t even expect folks to end up looking like fitness models.

We’re looking for winners who’ve made the most dramatic changes in their own bodies, starting from wherever they were at the beginning.

That’s because our coaching is for men and women of all shapes and sizes. And your vote should reflect who you think achieved the most dramatic changes over the last 12 months.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Want to transform your body like these women did?

Most people know that regular movement, eating well, sleep, and stress management are important for getting the body and health they want. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Precision Nutrition Coaching: July 2019 Women’s Finalists. Help us give away $125,000! appeared first on Precision Nutrition.

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Diet challenges are usually all about what you can’t eat. But what if you could see huge results from a self-experiment that doesn’t make any foods off-limits? Instead of focusing on what you eat, our 30-day eating challenge emphasizes how you eat. And the results? They could be transformational.

++++

“You want the next level stuff?” I asked.

“Do this first, and let’s see if you can handle it.”

The nutrition advice I’d just given Cameron Lichtwer wasn’t what he expected, so I made it a challenge.

As an instructor at the British Columbia Personal Training Institute, a strength and conditioning coach, and a former competitive athlete, Cameron was no stranger to exercise and nutrition. In fact, he thought he’d tried it all.

But my advice? It was so… basic. Wasn’t he far beyond that?

Well, no. Because what I told him can help almost anyone, from the most advanced dieters to those who’ve struggled with healthy eating for a lifetime.

“Eat slowly and mindfully.”

I know: It sounds too ridiculously simple to work.

But guess what? It was exactly what Cameron needed. In two months, his body fat dropped from 13.9 percent to 9.5 percent, the lowest level he’s ever achieved. This was without weighing and measuring food, or following a restrictive meal plan.

Soon after he started, he sent me this text:

“I can’t believe it. I’m losing fat and destroying my workouts. I’m sleeping better. I feel awesome.”

Cameron was surprised by the results he got from such a simple process.

But I wasn’t.

Eating slowly is one of the core practices of Precision Nutrition Coaching.

Because it works.

So why not try the slow-eating challenge yourself?

Practice it for just 30 days, and you may be shocked at what you achieveeven if you don’t change anything else.

++++

5 ways this 30-day eating challenge will change your body and mind.

When it comes to eating better, most folks worry about the little details:

  • “Are potatoes fattening?”
  • “If I don’t drink a protein shake after my workout, is it even worth exercising?”
  • “Is keto really the best way to lose weight? Or should I be doing Paleo? Or what about the alkaline diet?!”

Yet they eat over the kitchen sink. Or in their car. Or in a daze while in front of the TV.

And who can blame them? We’ve been taught to think about what we eat, not how we eat.

That’s too bad since…

Eating slowly and mindfully can actually be more important than:

  • what you eat
  • when you eat
  • getting anything else “perfect”

Now, this may seem a bit controversial. After all, if you only eat Oreos, the speed at which you consume them isn’t your biggest problem.

But setting aside the extremes, slow eating may be the single most powerful habit for driving major transformation.

Instead of having to figure out which foods to eat, in what frequency, and in what portions—all important factors, of course—eating slowly is the simplest way anyone can start losing weight and feeling better, immediately. (Like, after your first slow-eaten meal.)

That fuels confidence and motivation, and from there, you can always tighten up the details.

Because why go to the complicated stuff right away, when you can get incredible results without it?

Slow eating isn’t just for nutrition newbies. Nutrition nerds can also see big benefits. If you’re like Cameron, for example, it could be the key to unlocking never-before-seen progress. In fact, we’ve seen it work for physique competitors, fitness models, and even Olympic athletes.

Slow eating is like the secret weight loss weapon everyone has access to, but nobody knows about.

That’s because it can help you…

1. Eat less without feeling deprived.

Sure, many popular diets claim this as a benefit. But with slow eating, this phenomenon can occur even if you don’t change what you’re eating.

For example, in one study, University of Rhode Island researchers served the same pasta lunch to 30 normal-weight women on two different days. At both meals, participants were told to eat until comfortably full.

But they were also told:

  • Lunch 1: Eat this meal as fast as you can.
  • Lunch 2: Eat slowly and put your utensils down between every bite.

The results:

  • When eating quickly, the women consumed 646 calories in 9 minutes.
  • When eating slowly, they consumed 579 calories in 29 minutes.

So in 20 more minutes, the slow-eaters ate 67 fewer calories. What’s more, it also took them longer to feel hungry afterward compared to when they were speeding through their lunch.

These effects, spread across every meal and snack, could add up to hundreds of calories saved over the course of a day.

Granted, this is just a single study, but it demonstrates what we’ve seen with our clients over and over.

(Feel free to try this experiment at home right now, if you like.)

Why does this happen?

Reason 1: Physiology.  It takes about 20 minutes for your body’s satiety signals to kick in. Slow eating gives the system time to work, allowing you to better sense when you’ve had enough.

Reason 2: Psychology. When you slow down, and really try to savor your meal, you tend to feel satisfied with less, and feel less “deprived.”

Rachel Levy: Facing fear and anxiety.

Rachel Levy’s initial reaction to this challenge: “I can’t possibly eat slowly. I will die!”

As you can guess, she didn’t perish after giving it a try. In fact, she went on to be the female winner of our July 2018 transformation contest.

How’d she make it happen?

I decided to just try. Just put one foot in front of the other, and only do what was being asked of me—eat just a little bit slower.

“I faced the fear of doing something different.

During her first two weeks of eating slowly, Rachel had one of those “aha moments.”

“I suddenly realized that the reason I ate quickly was actually a feedback loop: I ate quickly to calm my anxiety, but eating quickly was making me anxious.”

The upshot: Discovering this connection immediately made it easy for Rachel to eat slowly.

2. Look and feel better.

Have regular bloating, cramping, or stomach pains? Many of our clients say slow eating helped solve their digestive issues.

Why does speed matter?

Because when you wolf down your food, you take larger bites and chew less.

Your stomach has a harder time mashing those big chunks of food into chyme—the sludgy mix of partially digested food, hydrochloric acid, digestive enzymes, and water that passes from your stomach into your small intestine.

When food isn’t properly broken down into chyme, it can cause indigestion and other GI problems. We may absorb fewer nutrients, depleting ourselves of valuable vitamins and minerals.

Besides making you uncomfortable (maybe even miserable), shoddy digestion can also affect your mindset.

For instance, if your meal leaves you bloated, burpy, and sluggish, you may interpret this as “feeling out of shape,” and become discouraged about your efforts. On the other hand, slowing down and digesting your food properly may help you “feel leaner.”

3. Learn what “hungry” and “full” feel like.

Ever have a meal because it’s a certain time of day, even if you’re not particularly hungry?

Or clean your plate, though you’re pretty sure you’ll regret it?

These are just a couple of ways people tune out their internal hunger and satiety cues. There are plenty more, but the point is:

Many of us eat when we’re not hungry, and keep eating when we’re full.

Slow eating can help get you right again. With regular practice, it improves your appetite awareness. You learn to recognize —and more importantly, trust—your body’s own internal signals.

Over time, this retrains you to eat when you’re hungry and stop when you’re full. Not because some rigid meal plan demands it, but because your body (a.k.a. your new best friend) tells you so.

This is the difference between being “on a diet” and learning how to “listen to your body”… a valuable skill that allows you to make healthier choices for the rest of your life.

Voila—lasting body transformation in a way that doesn’t suck.

Nellie Long: Tackling food addiction.

Nellie was already “healthy” when she started Precision Nutrition Coaching. She went to the gym three to five times a week, ate mostly whole, unprocessed foods, and wasn’t really looking to lose weight.

There was just one problem: She struggled with food addiction. “I needed to face the reason I was eating a pound of carrots in one sitting,” she says.

When first introduced to the habit of eating slowly, Nellie was so worried she couldn’t do it, she considered leaving the program. But instead, she accepted the challenge. And although there were setbacks—like the day she ate seven cupcakes—little by little, it started to get easier.

Now, it’s revolutionized her relationship with food. On a recent backpacking trip, Nellie’s friend brought some Fritos along. At the end of their 13-mile day, Nellie started craving those chips.

“Before, I would have pounded them down. But this time, I put one in my mouth and savored it.” She still ate the chips—slowly—but instead of feeling ashamed and overstuffed, she felt nourished and satisfied.

Big lesson for Nellie:

“I’ve learned that when I listen to my body, it tells me everything I need to be successful.”

4. Disrupt patterns that derail your progress.

If you struggle with binge eating, learning to go slow can help.

That might sound odd, since a binge is driven by an overwhelming urge to consume as much food as possible, as fast as possible. (This quality is what differentiates binge eating from run-of-the-mill overeating.)

But the skills you develop from slow eating can help you mitigate the damage, and build resilience over time.

Here’s how: When you’re in the grip of a binge, slow down as soon as you realize what’s happening.

Pause. Breathe. The food will wait for you. Even just one breath between bites will help.

You might not be able to stop eating right away, and that’s okay. How much you eat isn’t as important as getting back into a more thoughtful state of mind.

With this “binge slowly” technique, most people can regain a sense of control. And the more you practice it, the more effective it will be.

If you keep slowing down, even during your most difficult moments:

  • You’ll become more aware of why, where, and how you’re binging (so it won’t seem random, and eventually you can break the chain).
  • You’ll likely eat less and stop sooner.
  • You’ll feel less panicked and powerless.
  • You’ll be able to soothe yourself more effectively, and get back into “wise mind” faster.

In time, this’ll help normalize your eating, boost your physical and psychological health, and improve body composition (or help you maintain a healthy body composition more easily, without restriction-compensation cycles).

5. Gain a tool you can use anytime, anywhere.

We don’t always have control over what foods are available to us. But we always have control over how quickly we chew and swallow.

Think of slow eating as the low-hanging fruit of nutrition: super accessible in any situation.

It doesn’t require specialized meal plans or a food scale. No matter what’s going on in your life, or what’s on your plate, you can practice eating slowly.

Elaine Gordon: Finding a better way.

When Precision Nutrition Coaching client Elaine Gordon started the program, she already knew a lot about nutrition from years of working with coaches and researching on her own.

“I knew the ‘whats’ of eating well, but really benefited from the ‘hows’ that PN teaches,” she says.

“It’s incredible to see how your relationship with food changes when you bring attention and awareness to the process of eating.”

Thanks to her new, more mindful relationship with food, Elaine began to get the results she’d been after all those years. And after seeing how effective it was for Elaine, her husband even started eating slowly. Now they practice the habit together.

The best part? Elaine knows she has this tool at her disposal, no matter where she is or what she’s doing.

“Even if all else fails with my diet, I can always choose to eat slowly.”

How to eat slowly.

Eating slowly and mindfully is simple and effective—but not necessarily easy.

Most people have to work at it.

Thankfully, you don’t have to get it “perfect.” Shoot for “a little bit better” instead. You might be surprised at how effective this can be.

Try one of these tips. You can experiment with them for just one meal, or take on a full 30-day slow-eating challenge, if you feel up to it.

Take just one breath.

Before you eat, pause. Take one breath.

Take one bite. Then take another breath.

Take another bite. Then take another breath.

Go one bite, and one breath at a time.

That’s it.

Add just one minute.

At first, most people panic at the idea of “wasting time” on eating or having to be alone with their thoughts and the sounds of crunching for too long. Plus, life is busy and rushed. Having long leisurely meals may feel impossible.

So, start small. Add just one minute per meal. Or two, or three, if you’re feeling sassy about it.

When you start your meal, start the clock (or use an app like 20 Minute Eating to time yourself).

The game: Stretch out that meal as long as you can. Then try to make your next meal last one minute longer.

Over time, you can gradually build up how long you spend at meals.

Don’t be hard on yourself: If you forget to slow down during one meal, no biggie. Just slow down next time, and notice what happens.

And remember, even one minute better—or one breath-between-bites better—can help.

Put down the remote.

For the next level of challenge, don’t eat while you drive, watch TV, or play with your phone. Sit at a table, not on your living room couch, and for heaven’s sake, don’t eat standing over the sink. Try to relax and experience your meal.

The whole point is to pay attention to your food and body. So, over the next 30 days, do your best to eat in a calm environment with minimal distractions.

Eat foods that need to really be chewed.

Try this experiment: Eat a whole food, like an apple slice, and count how many chews it takes to swallow a mouthful. Then grab a highly processed snack, like a cracker or cookie, and count your chews.

What differences do you notice?

Which food do you think will be easier to eat slowly?

Now act accordingly.

Minimally processed lean proteins, fruits and vegetables, whole grains, beans and legumes require more effort—and time—to eat.

The more you have to chew, the longer it’ll take you to eat, giving your fullness signals a chance to catch up.

Do something between bites.

Pacing yourself is easier when you have a specific action in mind to break up mouthfuls of food.

Between bites, try:

  • setting down your utensils
  • taking a breath (or three)
  • taking a sip of water
  • asking someone at the table a question

Savor your food.

When you eat… eat. Enjoy it. Really taste it.

Is it salty? Sweet? Does it coat the roof of your mouth? What’s the texture like?

Notice these little details with each bite.

To really tap into this experience, try “wine tasting” your food. Practice chewing slowly, sniffing, and savoring your food, as if it were a fine wine.

Notice what affects your eating speed.

As you experiment, try to identify what affects your eating speed or focus.

Consider factors such as:

  • who you eat with
  • when you eat
  • what you eat
  • where you eat

Once you’ve made some observations, ask yourself:

  • What could you do to improve on what is already working well?
  • What could you change, given what isn’t working well?

Refine your practice.

Pay attention to the eating speed of those around you. Observe the slowest-eating person in the group and match their speed.

If you find yourself rushing, that’s okay. Put your utensils down and take a minute to re-focus. If slow eating isn’t habitual for you, this will take some time to master.

Embrace an experimental mindset and notice what you learn.

Remember: every meal is a chance to practice.

Phillip Wilson: Getting leaner and learning to be present.

Like many others, Phillip was skeptical about eating slowly.

“I never expected it to work. It sounded too easy,” he says.

Eating slowly was more challenging than he expected, but with practice, things started to click, and the results have been major.

“The simple act of making time to eat slowly has gotten me closer to my goals than anything I’ve ever tried,” says Phillip.

And the results aren’t just physical: Slowing down his eating helped Phillip set a more comfortable pace in other areas of his life, too.

“Not only am I leaner, but life doesn’t just pass me by anymore. I’m more aware of the moments that are right in front of me.”

I ate slowly, now what?

At the end of your 30-day slow-eating challenge, tune into what’s different.

You’re probably going to observe some changes in your body—such as how your stomach feels after a meal or how your pants fit. You may also notice mental changes, like what you think about while you’re eating, or how you react to feeling hungry or full.

Look at how much has changed in just 30 days, and imagine:

What would happen if you continued working on this habit… forever?

There’s a good reason to do just that: No matter what other habits you adopt or “next level stuff” you try, eating slowly will always enhance your efforts. And how often can you say that about anything?

But don’t just keep it to yourself: Share the 30-day slow-eating challenge with your friends, family, and co-workers. It could be exactly what they need, but never even knew to try.

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post The 30-day eating challenge that can blow your mind—and transform your body. appeared first on Precision Nutrition.

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From ruining your progress to making you feel like a failure, food cravings aren’t your friend (no matter what they say). In this article, we break down the real reasons you can’t stop over-snacking, and explain how to combine smart behavioral strategies with healthy junk food alternatives—so you can finally conquer your cravings.

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Have you ever stared at a pile of crumbs, with a belly full of shame, and wondered, ‘How did I let this happen?’

We can relate. Because almost everyone can relate.

Besides driving you to eat, cravings can drive you nuts—making you feel like an out-of-control failure who can’t keep from overindulging.

But you aren’t powerless against these urges, even if it seems that way.

The secret to winning the cravings game?

It’s not about eliminating your cravings altogether. That’s wishful thinking.

It’s not about building your willpower, either. Relying solely on self-discipline all-too-often ends with a binge (and then a whimper).

No, the way you conquer your cravings is by outwitting them.

How? By understanding why, where, and when they occur and creating a strategic action plan ahead of time.

Think of it as learning junk food jiu-jitsu.

And if you’re ready, you can start today.

Here 5 simple strategies—along with 16 delicious recipes—to help you get off the cravings train for good.

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Dig to the root of your cravings.

No one hates on themselves when they crave a salad, Super Shake, or a grilled chicken breast.

But most cravings are closely tied to junk food and have little to do with true hunger. And each time you indulge these urges you reinforce the behavior, creating a “cravings cycle” that can hijack your progress… and your sanity.

The cravings cycle works like this:

First comes the urge (the craving), followed by the behavior (finding a food that satisfies that craving). Then, you get the reward (eating the food you wanted). That last part is accompanied by a release of dopamine, giving your brain a “hit” of pleasure1.

From there it can snowball: The more often you reward your brain, the more likely it is to stimulate the craving, and the stronger that craving may become.

Find your trigger

Ever had your mouth water at the mere sight of a McDonald’s drive-thru? Or smell that movie popcorn and make a beeline for the concession stand—even though you swore you’d skip it this time?

Cravings are often brought on by environmental cues such as sight, smell, taste, location, or company. So tracking when and where your cravings occur can you help you figure out what triggers them. From there, you can adjust your environment and habits to disrupt the cycle.

Each time you experience a craving, jot down the answers to these questions:

  • What are you craving? (A specific food? A certain flavor or texture?)
  • Where are you? (Note your location, but also any smells or visual cues—like a restaurant billboard or commercial.)
  • What are you doing? (Driving? Working? Watching TV?)
  • What are you feeling physically? (Shaky? Lightheaded? Tense?)
  • What are you feeling emotionally? (Happy? Cranky? Rushed?)
  • What are you thinking? (For instance: ‘I might as well eat this… I’ve already blown my diet.’)
  • Who are you with? (Be very specific.)

This isn’t a one-time exercise. Try it for a couple of weeks so you can see what patterns emerge. And trust us, there are almost always patterns.

To make it easy for you, use this cravings journal, which takes you through the process step-by-step.

Change your patterns.

Let’s say you tend to reach for ice cream an hour after dinner every night. According to your notes, you’re not even really hungry; you’re just craving something sweet, salty, or crunchy… or maybe a combination of the three.

Or perhaps you’ve noticed that every day after your 2 pm conference call, you saunter down to the office cafeteria “just to see if there’s anything new.” (There’s not.) And you end up with a 500-calorie “treat” you didn’t need or even truly want.

You’ve just identified a pattern. Now you can disrupt the cycle with these smart behavioral strategies.

Strategy #1: Give your craving a timeout.

Yes, the strategy traditionally used with willful toddlers can also work with Rocky Road.

Notice your snack urge, and sit with it for five minutes without taking action.

This isn’t about exercising willpower. It’s about pausing just long enough to let your conscious mind say, ‘Hey, I’m in charge here!’ This gives you the chance to evaluate all your options, and make a rational decision, rather than a reactionary one.

Are you actually hungry? Or are you bored or stressed or procrastinating?

Does a steak or baked potato sound good, or is it just those donuts in the break room?

These are the kinds of questions you can ask yourself.

Granted, you may still decide to go ahead and indulge. After all, maybe you’re truly hungry. Or perhaps you’re just not having your best day. (Trigger alert.) And that’s okay.

Don’t consider this a failure.

In your efforts to break your cravings cycle, you won’t be perfect. Simply think of this as an opportunity to gather more data about your cravings, so you better understand them for next time. (And give yourself a pat on the back for taking five minutes.)

But here’s the really important part: You don’t have to choose between giving in to your cravings and depriving yourself.

There’s a space in between the two, and that’s where you can really break the cravings cycle.

Strategy #2: Choose an activity that doesn’t involve chewing.

What happens if you step away from the freezer and go for a walk, clean up your phone’s camera roll, or make a new Spotify playlist?

By immersing your mind or body in an activity long enough, you may run the urge all the way out of your system.

That’s because cravings are often psychological rather than physical. And with the exception of very strong grief or trauma, intense feelings don’t usually last longer than 15 to 20 minutes. If you’re not really hungry, the craving will likely dissipate.

You’ve probably even experienced a form of this “diversion therapy” before. Ever get so involved in a project that you actually forget to eat lunch? Or the afternoon flies by, and you didn’t even think about a snack? Same concept, only this time, you’ll do it on purpose.

Once you sense a craving, choose an activity you can really dig into, such as:

  • working on a project you’re passionate about
  • crossing an item off of your daily to-do list
  • responding to a few emails
  • calling a friend
  • playing an instrument or video game
  • shooting hoops in the driveway
  • coloring a page or two in a coloring book
  • exercising, gardening, or cleaning

Remember, you’re looking to activate and occupy your mind and/or body. So, while different activities may work better for different people, watching TV probably won’t help (and in fact, is often a trigger).

Strategy #3: Try an experiment.

Hunger and cravings tend to come in waves, rising and falling throughout the day.

It helps to understand how this feels. That’s why we often suggest our healthy clients (those without any pre-existing health conditions) try a fasting experiment. For 24 hours, they don’t eat (they’re reminded to stay well hydrated, though). Although some are afraid they’ll be “starving all day long,” that’s not usually what happens.

Yes, they get hungry. Yes, they get cravings. But these feelings come and go, and for many folks, this can be both eye-opening and empowering. In a sense, fasting forces them to “lean in” to urges, and accept “it’s okay to be hungry.”

Do they waste away? No.

Do they collapse from exhaustion? No.

Does the world end? No.

Again, this isn’t about testing your willpower or denying yourself. It’s about giving you a fresh perspective, and reducing the anxiety, discomfort, and urgency you feel the moment hunger or cravings arise.

Strategy #4: Indulge your cravings—under the following conditions.

Really craving a chocolate bar? Okay, have one. But choose a pricey, high-quality chocolate. Eat it slowly, and savor the experience. Though it seems counterintuitive, clients tell us they eat far less of the chocolate (or any craved food) this way. And research shows the same.

Or even better, try this unconventional strategy from Krista Scott-Dixon, Ph.D., Precision Nutrition’s Director of Curriculum. She tells her clients they can have any snack they want, but it has to be purchased—right before eating—from a grocery store that’s 15 minutes away.

She’s discovered that half the time, people decide it’s not worth the effort.

What about clients who do set out for the grocery store? By the time these folks arrive, they sometimes don’t even want the snack because the craving’s gone.

Precision Nutrition Master Coach Dominic Matteo has used a similar method with his clients. It goes like this:

You can eat it, but you have to make it.

That’s right: Potato chips need to be sliced from actual potatoes and cooked in the air fryer. Cake needs to be baked in the oven. Ice cream needs to freeze.

Sound ridiculously impractical? Sure, it does, and that’s the point.

It helps answer this question: How hungry are you, really? Besides, this is exactly what people have had to do for most of human history. (Sans the air fryer, of course.)

One important consideration for both of these strategies: They work a lot better if your kitchen pantry and office desk aren’t full of ready-to-eat temptations.

So remember Berardi‘s First Law (named for its originator, Precision Nutrition co-founder Dr. John Berardi):

If a food is in your house or possession, either you, someone you love, or someone you marginally tolerate will eventually eat it.

Strategy #5: Eat the right foods during the day.

Though cravings can happen any time of day, nighttime cravings and overeating are very common.

At PN, we don’t necessarily like to tell people exactly when or how many meals to eat. It’s okay whether you eat a couple of times a day or several, or if you have most of your food in either earlier in the day or later. So long as it’s working for you, it’s all fair game.

But over the years, our coaches have discovered clients who overeat at night are often restricting their intake throughout the day—knowingly or unknowingly.

For example, they might be skipping breakfast and having a salad with little or no protein for lunch. By dinner, they could be making solid choices rich in fiber, protein, and healthy fats, but their appetite is already in overdrive. So it’s no wonder they’re feeling snacky before bed.

What you eat during the day matters. Not so much what you eat on any given day, but what you eat most days.

Fiber (especially from low-calorie vegetables) helps fill you up, and protein keeps you full longer between meals. This makes eating a combination of these nutrients, in sensible portions at regular intervals, key for regulating appetite.

Through years of experience, our coaches have found that even small adjustments to eating habits, such as adding a daily breakfast with a healthy dose of protein and veggies—along with reasonable amounts of smart carbs and healthy fats—can help curb after-dinner overeating.

The message here is simple: If you have a voracious night-time appetite, look at what you’re eating the rest of the day. You may find if you do a better job of nourishing your body at other meals, you won’t hear that little “feed me!” voice when you’re about to brush your teeth.

Junk food alternatives: Marketing trick or healthier treat?

Answer: It depends.

“Healthy” snacking options are everywhere, from frozen yogurt to those keto-friendly “fat balls” that keep showing up on your Instagram feed.

These junk food alternatives can be helpful, but there are a couple of caveats to keep in mind.

First, these shouldn’t be your only strategy. There’s evidence2 suggesting that when people purposely choose a “healthy substitute,” they often overeat later.

So in order for junk food alternatives to be helpful—instead of harmful—they need to be used in conjunction with other strategies, like the ones in this article. Otherwise, you’re just continuing the cravings cycle with a different type of food.

Second, not all substitutes are created equal. Though they include labels like “organic,” “gluten-free,” or even “low calorie,” store-bought junk food alternatives are often made with a delicious combination of sugar, fat, and salt or other brain-pleasing ingredients.

In fact, they’re frequently manufactured to be easy to eat in large quantities. So sure, these products might be slightly better choices than straight up junk food. But they’re unlikely to help you avoid overeating when cravings strike.

But hey, it’s not all bad news.

Chosen wisely, healthy substitutes could help change your taste preferences. If you become accustomed to eating homemade, no-sugar-added ice cream, you may start to crave that instead of the store-bought stuff.

After that, maybe the next step is switching to fresh fruit when you crave something sweet. You’re still dealing with a craving, but you’re making progress toward prioritizing healthier foods.

Eventually, you may start to crave fruit itself, and in most cases, craving fruit isn’t too big of a problem for anyone.

For these reasons, choosing junk food alternatives that contain mostly whole-food ingredients, can be made at home, and aren’t extremely calorie-dense is your best bet.

Decide if you want the real thing.

Arguably, truly enjoying a full-fat ice cream in a reasonable portion beats a compulsive, automatically-gobbled pint of a “healthy substitute” that leaves you with a weird chemical aftertaste. And no matter what your goals are, you absolutely have the right to choose to indulge from time to time.

So before opting for a junk food alternative by default, decide whether or not you truly want the “real thing.” Ask yourself:

  • When was the last time you had it?
  • Are you actually hungry? Or do you just feel like eating?
  • Do you think you can eat it slowly, mindfully, and stop when you’re about 80 percent full?
  • Will you be able to feel happy and satisfied after eating it? Or are you more likely to feel guilty and regretful?

If you decide you want to eat the real thing, enjoy it. Savor it, and then move on. (And note all of this in your cravings journal.)

If you decide the real thing isn’t worth it or that you don’t really want it all that badly, go for a swap that’s both wholesome and satisfying.

And remember, not eating anything is also an option. If you’re not truly hungry, you may find doing one of the activities listed earlier helps relieve the craving.

Satisfy your craving with a healthier substitute.

Disrupting the cravings cycle is key, but it takes time and practice to master it.

And no matter how in tune you are with your appetite, emotions, and eating habits, there are going to be times when you have a craving, truly feel hungry, and want another choice.

That’s when healthy junk food alternatives come in handy.

And you won’t find better options than the 16 recipes that follow, created by Precision Nutrition Chef Jennifer Nickle.

Most of these treats can’t be whipped up in just a couple of minutes… and that’s a good thing. Because they take a little time and effort, they may even help disrupt your cravings cycle. And though they taste indulgent, they’re made with fresh, wholesome ingredients.

So go ahead: Enjoy them all… just not all at once.

Recipes: 16 junk food alternatives to satisfy your craving

If you’re craving: Chocolate…

Chocolate Avocado Mousse

prep time: 15 minutes | makes 16 servings

  • 4 ripe bananas
  • 2 ripe avocados
  • 4 tbsp almond butter
  • 4 tbsp cacao powder
  1. Place all ingredients into a blender or food processor. Purée until smooth.
  2. Divide mixture equally into eight small containers. Serve immediately or cover and refrigerate for up to 4 days.

Nutrition Facts

Precision Nutrition
Chocolate Avocado Mousse
Kraft®
Chocolate Mousse
Per serving Per serving
Calories 80 Calories 220
Carbs 10g Carbs 17g
Fat 5g Fat 16g
Protein 1.5g Protein 4g
Fiber 3g Fiber 2g

If you’re craving: Spicy potato chips…

Edamame with Wasabi and Sea Salt

prep time: 10 minutes | cook time: 10 minutes | makes 2 servings

  • 2 cups frozen edamame beans (in pod)
  • 1 tsp coconut oil
  • 1 tsp Kosher salt
  • ½  tsp wasabi paste or powder
  1. Bring a medium-sized pot of water to a boil.
  2. Add edamame and cook for two minutes.
  3. Drain and toss hot beans in a bowl with coconut oil, salt, and wasabi. Serve immediately.

Nutrition Facts

Precision Nutrition
Edamame with Wasabi and Sea Salt
Miss Vickie’s®
Jalapeno Potato Chips
Per serving Per serving
Calories 80 Calories 260
Carbs 9g Carbs 29g
Fat 5g Fat 15g
Protein 7g Protein 4g
Fiber 4g Fiber 2g

If you’re craving: Coffee ice cream…

Espresso and Cacao Nib Ice Cream

prep time: 20 minutes, plus overnight freezing | makes 8 servings

  • ½ cup pitted prunes
  • 2 tablespoons instant coffee
  • 1 ½ teaspoon cocoa powder
  • 1 scoop chocolate whey protein powder
  • 1 ½ teaspoons brandy
  • ¾ cup unsweetened almond milk
  • ½ (14 oz.) can full-fat coconut milk
  • ½ cup low-fat plain Greek yogurt (or unsweetened almond milk)
  • ¼ cup cacao nibs
  1. In a blender or food processor, blend the prunes, instant coffee, cocoa powder, protein powder and brandy until a smooth paste forms.
  2. Add the unsweetened almond milk and coconut milk in a slow stream.
  3. Add the yogurt and cacao nibs, and pulse until just combined.
  4. Freeze overnight.

Nutrition Facts

Precision Nutrition
Espresso & Cacao Nib
Häagen Dazs®
Coffee Ice Cream
Per serving Per serving
Calories 98 Calories 250
Carbs 10g Carbs 20g
Fat 5g Fat 17g
Protein 5g Protein 4g
Fiber 1g Fiber 0g

If you’re craving: Fudge…

Spiced Date and Almond Balls

prep time: 30 minutes | makes about 30 servings

  • 2 cups chopped almonds, divided
  • 1 cup pitted dates
  • 1 cup dried figs
  • ½ cup hot water
  • 2 tsp ground cinnamon
  • ½  tsp ground cardamom
  • ¼  cup warm honey
  1. Using a food processor, blend dates, figs, water, spices and one cup of the almonds into a paste, scraping down the sides as you go.
  2. Form mixture into one-inch balls.
  3. Roll each ball in honey and coat with remaining almonds.
  4. Store in the refrigerator for up to two weeks or freeze for up to three months.

Nutrition Facts

Precision Nutrition
Spiced Date and Almond Balls
Eagle Brand®
Maple Walnut Fudge
Per serving Per serving
Calories 90 Calories 180
Carbs 14g Carbs 18g
Fat 3g Fat 12g
Protein 2g Protein 2g
Fiber 2g Fiber 0g

If you’re craving: Frozen yogurt…

Frozen Yogurt Fruit Pops

prep time: 15 minutes, plus overnight freezing | makes 8 portions

  • 2 cups Greek yogurt
  • 2 cups strawberries
  • 2 bananas
  • 1 cup water
  1. Blend all ingredients together in a blender or food processor until smooth.
  2. Pour mixture into small paper cups or popsicle molds.
  3. Place popsicle stick into the center of each and freeze overnight.

Nutrition Facts

Precision Nutrition
Frozen Yogurt Fruit Pops
Ben & Jerry’s®
Strawberry Banana Low Fat Frozen Yogurt
Per serving Per serving
Calories 70 Calories 120
Carbs 12g Carbs 23g
Fat 1g Fat 1g
Protein 4g Protein 3g
Fiber 1g Fiber 0g

If you’re craving: Savory potato chips…

Quick Pickled Cucumbers

prep time: 10 minutes plus 30 minutes to marinate | makes 4 to 8 servings

  • 6 baby cucumbers, cut into ½ inch slices
  • ¼ cup rice or wine vinegar
  • 1 tsp kosher salt
  • 1 tsp honey
  • 1 tsp chopped fresh dill
  1. Toss all ingredients together in a medium-sized bowl. Mix well.
  2. Chill and marinate for thirty minutes.
  3. Refrigerate up to ten days.

Nutrition Facts

Precision Nutrition
Quick Pickled Cucumbers
Lay’s®
Dill Pickle Chips
Per ½ recipe Per ½ recipe
Calories 25 Calories 270
Carbs 6g Carbs 26g
Fat 0g Fat 17g
Protein 1g Protein 3g
Fiber 1g Fiber 1g

If you’re craving: Strawberry shortcake…

Strawberries with Balsamic Vinegar and Cottage Cheese

prep time: 10 minutes, plus 10 minutes to marinate | makes 4 servings

  • 1 cup sliced strawberries
  • 1 Tbsp balsamic vinegar
  • 1 cup cottage cheese or Greek yogurt
  • Sea salt, for garnish
  1. Mix together strawberries and vinegar. Let marinate for ten minutes.
  2. Top with cottage cheese or yogurt. Garnish with salt.

Nutrition Facts

Precision Nutrition
Strawberries with Balsamic Vinegar and Cottage Cheese
Duncan Hines®
Strawberry Shortcake
Per serving Per serving
Calories 56 Calories 300
Carbs 5g Carbs 51g
Fat 1g Fat 8g
Protein 7g Protein 4g
Fiber 1g Fiber 1g

If you’re craving: A frozen margarita or daiquiri…

Watermelon “Gazpacho”

prep time: 15 minutes | makes 2 servings

  • 2 cups seedless watermelon chunks
  • 2 cups sparkling water
  • 2 sprigs fresh mint (about 10 leaves)
  • ½ cup fresh raspberries
  1. Combine watermelon, sparkling water, and mint and blend until smooth.
  2. Top with raspberries. Serve ice cold with a soup spoon.

Nutrition Facts

Precision Nutrition
Watermelon “Gazpacho”
Frozen Margarita
Per serving Per serving
Calories 60 Calories 200
Carbs 15g Carbs 30g
Fat 0g Fat 0g
Protein 1.5g Protein 0g
Fiber 3g Fiber 0g

If you’re craving: Chips and onion dip…

Spiced Yogurt and Veggies

prep time: 15 minutes | makes 4 servings

  • 1 cup Greek yogurt
  • ½ tsp dried oregano
  • 1 tsp chopped dill
  • ½ tsp Kosher salt
  • Extra-virgin olive oil, for garnish
  • 1 cup vegetable crudites
  1. Mix yogurt, herbs, and salt in a small bowl. Chill and refrigerate for up to four days.
  2. Drizzle with olive oil and serve with raw vegetable crudites.

Nutrition Facts

Precision Nutrition
Spiced Yogurt and Veggies
Ruffles®
Onion Dip & Regular Chips
Per serving Per serving
Calories 66 Calories 340
Carbs 8g Carbs 28g
Fat 2g Fat 23g
Protein 3g Protein 4g
Fiber 2g Fiber 2g

If you’re craving: Chocolate ice cream…

Hazelnut Dark Chocolate Ice Cream

prep time: 20 minutes, plus overnight freezing | makes 12 servings

  • ½ cup blanched hazelnuts
  • ½ cup pitted dates
  • 1 ½ teaspoons cocoa powder
  • ⅛ teaspoon sea salt
  • 1 cup low-fat plain Greek yogurt (or unsweetened almond milk)
  • 1 scoop chocolate whey protein powder
  • 2 cups 1% chocolate milk (or chocolate unsweetened almond milk)
  • ¼ cup dark chocolate chunks
  1. In a blender or food processor, puree hazelnuts, dates, cocoa powder, and salt until a chunky paste forms.
  2. With blender running, slowly add yogurt, protein powder, and chocolate milk until everything is combined; stop blender.
  3. Add dark chocolate chunks and pulse.
  4. Freeze overnight.

Nutrition Facts

Precision Nutrition
Hazelnut Dark Chocolate Ice Cream
Häagen Dazs®
Chocolate Chocolate Chip Ice Cream
Per serving Per serving
Calories 103 Calories 300
Carbs 12g Carbs 26g
Fat 4g Fat 19g
Protein 5g Protein 5g
Fiber 2g Fiber 2g

If you’re craving: French fries…

Baked Sweet Potato Fries

Prep time: 10 minutes | cook time: 20 minutes | makes 2 servings

  • 1 (½ lb) sweet potato, skin on, cut into ½ inch batons
  • 1 tsp Kosher salt
  • ½ tsp coconut or extra-virgin olive oil
  • ½ tsp smoked paprika
  1. Preheat oven to 450 degrees F. Line a baking tray with parchment paper.
  2. Toss all ingredients in a large bowl until evenly coated. Spread onto baking tray in a single layer.
  3. Bake for about twenty minutes, turning once, until golden brown.
  4. Let cool for ten minutes on tray before serving.

Nutrition Facts

Precision Nutrition
Baked Sweet Potato Fries
McDonald’s®
French Fries
Per serving Per serving
Calories 126 Calories 350
Carbs 20g Carbs 46g
Fat 4.5g Fat 17g
Protein 1.5g Protein 4g
Fiber 3g Fiber 4g

If you’re craving: Peanut butter cups…

Peanut Butter Chocolate Chia Pudding

prep time: 20 minutes, plus overnight chilling | makes 12 servings

  • 3 cups water
  • 10 dates, pitted
  • 4 Tbsp peanut butter
  • 4 Tbsp cocoa powder
  • ½ tsp salt
  • 10 Tbsp Chia seeds
  1. Blend water, dates, peanut butter, cocoa powder, and salt in a blender until smooth.
  2. Add mixture to a large bowl with chia seeds. Whisk well.
  3. After ten minutes, whisk again. Ladle mixture equally into six small containers.
  4. Chill overnight.

Nutrition Facts

Precision Nutrition
Peanut Butter Chocolate Chia Pudding
Reese’s®
Peanut Butter Cups
Per serving Per serving
Calories 148 Calories 220
Carbs 22g Carbs 24g
Fat 6g Fat 13g
Protein 4g Protein 5g
Fiber 7g Fiber 2g

If you’re craving: Cookies…

Almond oatmeal cookies

prep time: 20 minutes | cook time: 10 minutes| makes 12 cookies

  • 1 cup rolled oats
  • 1 cup protein powder
  • ½  cup almond flour
  • ½ cup sliced almonds
  • 2 tsp baking soda
  • 1 tsp cinnamon
  • ½ tsp Kosher salt
  • 2 egg whites
  • ½ cup unsweetened apple sauce
  • ½ cup almond butter
  1. Preheat oven to 350 degrees F. Line a baking sheet with parchment paper.
  2. Mix together dry ingredients in a large bowl, and wet ingredients in another large bowl.
  3. Combine dry ingredients into wet ingredients and mix well until incorporated.
  4. Form twelve small balls and place onto a baking sheet, evenly spaced apart. Flatten each ball slightly with the palm of your hand.
  5. Bake for ten minutes.
  6. Remove from tray and let cool completely. Store in an airtight container and refrigerate for up to one week, or freeze for up to three months.

Nutrition Facts

Precision Nutrition
Almond oatmeal cookies
Pepperidge Farm®
Oatmeal Cookies
Per serving Per serving
Calories 175 Calories 195
Carbs 10g Carbs 33g
Fat 10g Fat 8g
Protein 12g Protein 3g
Fiber 3g Fiber 1g

If you’re craving: Bar food, like Buffalo chicken wings…

Tandoori roasted cauliflower bites

prep time: 25 minutes | cook time: 25 minutes | makes 6 servings

  • 1 cup plain yogurt
  • 2 Tbsp store-bought tandoori spice paste
  • 1 head cauliflower, cut into florets
  • Salt & pepper to taste
  • Lime wedges, for garnish
  1. Preheat oven to 375 degrees F.
  2. Mix yogurt and tandoori paste together in a large bowl until combined. Add cauliflower and toss to coat well.
  3. Place on a baking tray lined with parchment paper. Season with salt and pepper.
  4. Roast for twenty-five minutes or until dark and crispy. Garnish with lime wedges.

Nutrition Facts

Precision Nutrition
Tandoori roasted cauliflower bites
Perdue®
Buffalo Style Chicken Wings
Per 140g serving Per 160g serving
Calories 70 Calories 320
Carbs 8g Carbs 2g
Fat 3g Fat 20g
Protein 4g Protein 36g
Fiber 2.5g Fiber 0g

If you’re craving: Italian ice or sorbet…

Mango and lime granita

prep time: 1 hour | makes 8 servings

  • 2 ripe mangos
  • 2 cups water
  • 1 cup apple sauce
  • 1 lime, juiced & zested
  1. Combine all ingredients and blend until smooth.
  2. Pour mixture into a shallow tray and freeze.
  3. After thirty minutes, scrape the partially frozen mixture using a fork. Scrape again every thirty minutes until frozen and flaky.
  4. Transfer to an airtight container and store in the freezer for up to three months.

Nutrition Facts

Precision Nutrition
Mango and lime granita
Häagen Dazs®
Mango Sorbet
Per serving Per serving
Calories 40 Calories 150
Carbs 10g Carbs 38g
Fat 0g Fat 0g
Protein 0g Protein 0g
Fiber 1g Fiber 0g

If you’re craving: Vanilla ice cream…

Ginger, Saffron, and Vanilla ice cream

prep time: 20 minutes, plus overnight freezing | makes 8 servings

  • 1 ½ (14 oz.) cans full-fat coconut milk
  • 3 tablespoons honey
  • 1 ½ tablespoons grated ginger
  • 1 tablespoon saffron threads
  • ½ teaspoon vanilla extract
  • ½ vanilla bean, scraped
  • 1 ½ teaspoons arrowroot starch
  • ½ cup low-fat plain Greek yogurt (or unsweetened almond milk)
  • ⅛ teaspoon sea salt
  1. In a saucepan over medium heat, warm the coconut milk and add the honey, ginger, saffron, vanilla extract, and vanilla bean.
  2. In a small bowl, whisk ½ cup of coconut milk mixture with arrowroot starch until smooth; pour back into the pot, whisking as you go.
  3. Squeeze out and remove the vanilla bean, and pour the mixture into a food processor or blender; add the yogurt and salt and slowly blend until thick and frothy.
  4. Freeze overnight.

Nutrition Facts

Precision Nutrition
Ginger, Saffron, and Vanilla ice cream
Häagen Dazs®
Chocolate Peanut Butter Ice Cream
Per serving Per serving
Calories 140 Calories 330
Carbs 9g Carbs 25g
Fat 12g Fat 22g
Protein 2g Protein 7g
Fiber 0g Fiber 2g

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

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If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
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References

Click here to view the information sources referenced in this article.

The post Conquer your cravings: Break the sinister cycle that makes you overeat. appeared first on Precision Nutrition.

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Changing your eating and exercise habits is hard enough. Getting loved ones to support your healthy lifestyle changes? Prepare to grit your teeth. The company you keep does affect your progress toward healthier living. So here’s how to reduce peer pressure and get the social support you need.

++++

You beam as you gather your family ‘round the dining table, where you’ve lovingly assembled a colorful and nutritious meal.

Everyone takes a seat.

You serve the grilled chicken, the sauteed broccoli, the pumpkin seed-studded salad. You nervously watch for reactions.

It’s really delicious…You swear!

Then, within moments:

A floret of broccoli makes a perfect arc across the room after your toddler daughter catapults it from her fork.

Your preteen son slumps so low that only his furrowed brow and the top of his phone peek above the table.

Your partner, trying to be polite and supportive, has been chewing his first bite for a good two minutes. Without swallowing.

Even the dog, usually hovering shamelessly, sniffs at a spinach leaf and then flops down in the corner with a sigh.

You feel… alone.

Now what?

To change your eating and exercise habits, do you have to convince your friends and family to change too?

Would getting loved ones on board with your healthy lifestyle changes make the whole endeavor easier?

And if so, how the #@*% do you do that?

This really matters to you.

You’re excited about your experiments with lifestyle changes.

You’re eating more vegetables. You’re walking on your lunch breaks and seeing a trainer on the weekend.

Your body is looking, working, and feeling better.

You feel sparks of inspiration and hope. And you want to keep going.

You desperately want loved ones with you.

Why?

Well, because you love them.

You want your family and friends to be healthy and safe — to feel good. You want to protect them from the pain of poor health.

You want the best for them.

And frankly, you need support from the people closest to you.

It seems hard — even near impossible — to make these big changes alone.

If you’re feeling these things it’s important to know: The thoughts are really, really normal.

It is hard to eat and move in ways that support your own health goals when, in your social circle, Fridays mean beer and tacos; Saturdays mean a Jenga tower of bacon at the greasy spoon; hanging out means meeting at the bar to shoot tequila instead of at the park to shoot hoops; etc.

In some ways, you are the sum of your social circle.

Habits can be contagious.

The people around you matter. And you matter to the people around you.

Research shows that we are affected by the body composition, habits, and lifestyles of those around us. The more people around us are doing something, or living a certain way, the more likely we are to do and live the same — whether that’s what we eat, how we eat, whether we move (or not), how we move, and so on.

If your friends and family are fitter and healthier, you’re more likely to be fitter and healthier. And the reverse is true, too.

Research shows that:

  • The weight of those closest to you may help determine your own weight. According to one large-scale study, having a friend, an adult sibling, or a spouse who is obese increases your own obesity risk by 57 percent, 40 percent, and 37 percent respectively.
  • Even your friends’ friends matter. Two degrees of separation between you and someone who is obese increases your own chances of being obese by 20 percent. You don’t even have to have met them for this to be a factor in your own weight.
  • Your weight is more influenced by people of your own gender. For women, this means that a girlfriend’s or same-sex partner’s weight may have a larger effect than a guy friend’s or opposite-sex partner’s; and vice versa for men.
  • Weight convergence likely happens subconsciously. Researchers believe that we change our habits to match those of our social group without talking or even thinking about it.
  • The amount you eat depends on who you’re eating with. Dine with a big eater, and you’re liable to consume more; sit down with a light eater, and you’re likely to take in less. This effect has been observed even among strangers. When asked, the diners usually attribute the mirroring effect to taste and hunger as opposed to the behavior of others around them.
  • How much you eat also depends on the size of the group you’re with. Eating with one, two, three, four, five, six, and seven or more other people is associated with a 33, 47, 58, 69, 70, 72, and 96 percent increase in energy consumed, respectively.
  • Your social network can also have a big impact on what you eat. People whose friends generally meet the guidelines for produce intake are more likely to eat at least five servings of fruit and vegetables per day.
  • Your impression of social norms help determine what you eat, how much you eat, and your physical activity level. If getting a light salad for lunch seems “normal”, that’s what you’re likely to do, even if no one’s going to see you eat it. Conversely, if eating a bag of Ruffles for lunch seems “normal”, you may do that, even if you know the salad is more aligned with your health goals. Those who report a high level of physical activity as the social norm are also more likely to be active themselves.

As you can see, most of this happens subconsciously. We often change our habits to match those of our social group without talking or even thinking about it.

It’s not just how you eat and move, of course. Research indicates that you’re influenced by family and friends for other big-deal game-changers, like whether to get married or when to have a baby.

Of course, all of these findings are correlations — researchers are still working out exactly why the body weight and lifestyle of friends and family affects your own.

But why does it work this way? Why can’t you be a lone wolf or a unique individual? Well, in some ways, social influence is a good thing.

Social cohesion keeps us alive.

Human beings are social creatures.

We evolved in small groups who depended on one another for survival. Much of our brain is devoted specifically to social cues and communication: recognizing faces, reading emotions, making and understanding language, etc.

We depended on social cohesion — on belonging — to survive. To be alone (whether abandoned, rejected, or left behind) often meant certain death.

Today, modern medicine shows us that loneliness can still kill: our bodies respond to social rejection and isolation as if they were viral threats. When we are persistently lonely, inflammation goes up, immunity goes down; we get more chronic diseases and die sooner.

Aloneness is scary. Vulnerable. Difficult.

“Aloneness” can be “real”, like the actual aloneness of a young woman who chooses to stay in to eat a healthy dinner and get a good night’s sleep when all her roommates have gone out for pizza and partying.

“Aloneness” can also be a feeling, like the way a guy feels when all his buddies are drinking beer and he’s got a seltzer.

If you’re the only one at happy hour ordering a side salad instead of fries, it’s basically like you’re outside the campfire circle of social safety, just waiting for the lions to attack your tender, undefended flesh.

Thus, protecting ourselves against aloneness is in our DNA.

Swimming against the current is hard.

Of course, it is possible to go it alone. (Terms like “pioneer” and “trailblazer” exist, after all.)

But let’s face it: It’s a lot easier to eat better and get more exercise when your social environment — the behavior of your family and friends — supports your goals.

As with all things, the laws of physics come into play. When you’re trying to change, you may encounter either friction, or momentum.

Friction can make you feel stuck.

Friction makes things harder to do.

Eye-rolling coworkers, spinach-resistant kids, and chili nachos-loving friends — people who explicitly disagree with you or simply engage in opposing habits — create environmental and emotional barriers as you try to move toward your goals.

Friction is:

  • when you make a big batch of kale chips for your family on movie night instead of the usual popcorn, and your kids respond with flailing limbs, screeching protests, and exaggerated gagging performances.
  • when you sign up for a 10K run and your friends wag their fingers at you and tell you that running will kill your knees.
  • when you make an agreement with your mother-in-law that you will take care of the sides for Thanksgiving dinner because you want to provide healthy options, but when you arrive she has prepared all the usual greasy, sugary dishes because she “didn’t want to break tradition”.

When you’re dealing with friction, lifestyle change is like climbing a steep mountain with gravel moving underneath you — complete with cursing, tripping, and slow progress.

Momentum helps you keep rolling.

Momentum boosts you and replenishes your energy.

Willing and/or like-minded loved ones can help keep you accountable, connected, and supported, bolstering you as you work to change your eating and exercise routine.

Momentum is:

  • when your whole family chips in to make a wholesome meal, turning food preparation into a family project. You talk about what fruits and vegetables you like, research healthy recipes, and try new weird-shaped vegetables, together.
  • when you sign up for a 10K run and your friends ask if you want a cheering section, or at least someone to throw water on you (supportively, of course).
  • when you make an agreement with your mother-in-law that you will take care of the sides for Thanksgiving dinner. She gets the hint, lets you do your thing, and takes a cue from you and puts out some local berries for dessert as well. (Of course, people still hit the pie… but… well… c’mon, it’s pie.)

Be brave; be positive.

Now here’s some “PN physics”: You can have friction and momentum, together.

In other words, even if you encounter resistance, you can still get support too.

Even if your loved ones aren’t super-enthusiastic about your nutrition and fitness experiments, or will never love pea sprouts like you do, it doesn’t mean they don’t care, or won’t help.

  • You can pursue your goals in the face of wavering or stingy support.
  • You don’t have to dump all your friends and family.
  • Most importantly, you may not even have to try to convince anyone in order to get them on board.

Social support works both ways.

The people around you can influence you. And you can influence them back.

This is where the good type of “going it alone” comes in: leadership.

While it may be easier to wait until your immediate social circle comes around to prioritizing healthy choices, it’s also incredibly empowering and inspiring to be a leader for change, despite the forces against you.

And in doing so, you’ll build your own small wave of momentum that, little by little, erodes the friction you encounter.

But here’s an important tip: You don’t reduce friction by pushing back. A powerful healthy-lifestyle pioneer… is a peaceful one.

In order to step into that role, try this gentle, sometimes counterintuitive, action plan.

3 crucial strategies for getting friends and family to support your healthy lifestyle.

1. Accept that you may not be “right”.

Step back and embrace some hard truth.

How much of the friction you feel from others… is actually created by you?

Even if you mean well, and even if you are absolutely 100% correct (yes, smoking is bad; yes, vegetables are good)…

How often have you been judgemental? Insistent? Preachy? Self-righteous? Dismissive? Over-enthusiastic? Maybe even a bit… culty? (That t-shirt that says “Kale University”? We see it.)

Conversely, how often have you been curious? Interested in others’ perspectives? Able to deal with diversity and tolerate various viewpoints? Open-minded? Empathetic and compassionate? A good listener?

Consider this: Maybe “right” isn’t so obvious.

All behaviors and choices have a reason to be there. You might not know the reasons; you might not quite understand the reasons or even agree with the reasons.

But whatever habits your loved ones are practicing, they are doing them for a reason. In some way, their habits are “right” for them. They may have only a limited toolbox of options or coping skills.

This means:

  • understanding that your brother feels panicked and crushed under work stress, and sees drinking as the best way to cope.
  • having compassion for your best friend, who is terrified to confront her body, and therefore gets defensive and critical every time you bring up your new health regimen.
  • understanding that your parents were raised to respect traditional authority figures, so they still believe margarine is better for you than butter, because that’s what their doctor drilled into them 30 years ago.

When we focus on defending our “right-ness” and proving our loved ones’ “wrongness”, our perspective becomes very narrow and our relationships become oppositional.

However, when we let go of judgement and choose compassion and empathy, we make room for understanding.

Understanding dissolves conflict, because it usually shows us that, at our cores, we are all dealing with the same themes — we’re more alike than different.

Understanding helps us collaborate instead of clash; connect instead of criticize. We start to ask questions that, instead of inducing blame and shame, invite connection and support:

Why are they so different from me?
becomes
When have I dealt with something similar?

How do I get them to stop the bad habit?
becomes
What problem is the bad habit trying to solve?

What is wrong with them?
becomes
What might they really need?

As your loved ones begin to feel more understood, and less judged, they may begin to practice more flexibility and less judgement toward your new habits and beliefs too.

(And by the way, it’ll serve you immensely to practice non-judgement, compassion, and understanding on yourself too.)

2. Be persistent, not pushy.

Resistance more often comes from fear than from true philosophical opposition.

Change can feel scary. It can bring up issues of control, security, and identity, and it can also bring up painful emotions like anxiety, panic, shame, or loss.

When our loved ones resist change (in all the creative ways they can come up with — consciously and unconsciously, kindly and unkindly), what they might actually be feeling underneath it all… is fear.

Their fear can be the result of thoughts like:

  • What if you become a different person?
  • What if this new food tastes gross?
  • What if your healthy habits make me confront my unhealthy habits?
  • What if people don’t accept us?
  • What if you judge me or don’t love me anymore?
  • What if I can’t keep up with you?
  • What if life gets uncomfortable?
  • What if I lose you?

Just like a scared child, resistance and fear in their adult forms don’t respond well to rational arguments and pushing.

So while you must press forward with the changes you’re trying to make for your own well-being, you’ll more likely get support if you practice persistence rather than pushiness.

Pushiness means attempting to force friends and family to join/agree with you, and accepting only a rigid set of compliant responses.

Persistence means continuously offering opportunities for your friends and family to join you on your quest for a healthier life, and yet remains open to a wide range of responses to any given invitation.

So be persistent:

  • Keep offering healthy dishes at the dinner table.
  • Keep inviting your friends and family to join you on runs, hikes, and exercise classes.
  • Keep having conversations about nutrition, healthy body image, and what it means to have a truly good, capable life.

Prioritize positivity and connection when you present these options, and expect resistance, sometimes over and over and over again.

As much as you can, take the drama and emotional charge out of these conversations. Validate your loved ones’ reasons for staying the way they are, and don’t push back.

Perhaps, when their fear subsides and they realize it’s safe to dip their toe in the land of green smoothies and box jumps, your loved ones will join you, and you’ll ride off into the sunset (on your recumbent bikes, drinking coconut water) together.

3. Just “do you”.

Change is difficult.

In order to overcome the many bumps, blocks, and blusters inherent to significant lifestyle change, we need to be anchored to a deep, internal, personalized “why” that will pull us through.

You can’t manufacture this type of motivation for someone else. No matter how hard you try to coerce your kids, spouse, parents, and friends to change, they may have none of it.

And in fact, that may be a good sign. Because that means they know that in order to make the kinds of changes you’re making, they have to want it too.

We call this “intrinsic motivation” — a connection to one’s own, internal reasons for doing something. Research shows that intrinsic motivation leads to change that’s longer-lasting and more self-sustaining than extrinsic motivation, which is based on the desire to obtain external outcomes such as good grades or the approval of others (ahem).

Intrinsic motivation requires deep thought and reflection, and may take longer to develop.

So respect that your loved ones may take time to connect to their own reasons for eating and moving better.

Meanwhile, just “do you”.

Focus on your own intrinsic motivations. Stay connected to what’s driving you, deep inside, to make these personal changes.

Without ignoring your natural love and concern for loved ones, let your attention turn inward. Spend more energy on your own growth and development.

Which could lead to something else amazing…

Think about how you feel when you watch someone you love work toward a BIG goal with heartfelt determination, grit, and bravery.

Think about how you feel when you watch that person persist despite setbacks, failures, and fears.

Think about how you feel when you watch that person triumph, however messily and imperfectly, over adversity.

You feel inspired.

You feel like anything is possible.

You feel like maybe you could do something great too.

And that is the beautiful irony in “doing you”:

By working toward and achieving a healthier, happier, more confident and capable version of yourself, you become the inspiration, the positive influence to your family and friends.

And it all comes full circle when that little healthy-lifestyle wave you started attracts other riders, builds, and then becomes a huge tidal of momentum to carry you to your final objective — a fit, healthy you — and keep you there.

Influence happens in both directions, remember?

Lead the way.

What to do next.

We’ve learned that change is hard, and changing others is harder. It can be challenging to know where to start.

Take one of these concrete steps today to start reducing conflict and maximizing your own efforts toward healthy living.

Practice sacrificing a “win”.

If you find yourself in a conflict with a loved one, check your instinct to want to be “right”.

Ask yourself who you want to win: you, or the team that makes up you and your loved one(s).

Sometimes we have to sacrifice personal “wins” for the sake of the greater good of the family/friend unit. Often that means loving and accepting our loved ones even when they disagree or aren’t compliant with what we believe is “right”.

This takes practice, and it can be uncomfortable at first.

Find one opportunity to practice non-rightness today, and note the result.

Use “approach” goals instead of “avoid” goals.

To foster understanding among you and loved ones, play with the language you use to (gently) coach them.

“Avoidance” goals — such as “stop eating junk food”, “don’t watch TV after dinner”, and “don’t overeat” — are more likely to make people feel restricted, rebellious, and resistant.

“Approach goals” — such as “try two new vegetables this week”, “eat three different colors of plants today”, and “do something that gets you out of breath for 20 minutes” — are more likely to make people feel expansive, creative, interested, and willing.

Approach goals help make the process of change more harmonious, positive, and even fun for you and your family.

Find objective support that’s just for you.

Having a support person that is detached from your social bubble can be tremendously helpful.

A skilled nutrition and fitness coach provides an objective perspective and functions as a sounding board, a voice of reason, and a resource for practical ideas and inspiration — a source of momentum.

An experienced coach can also provide accountability, which is especially important if you are the lifestyle “trailblazer” in your social circle.

Check your motives.

Each time you make a decision about food or exercise (or any other health factor you’re trying to improve) ask yourself:

Am I doing this because everyone else is doing it, or because it matches my own internal intentions and values?

This doesn’t mean it’s wrong to want to do what other people are doing. But if you do go the way of the crowd, do it consciously.

Involve your loved ones.

Small moments of support can make a huge difference when you’re trying to move away from friction, toward momentum.

So:

  • Ask your spouse to help you stretch out after a workout, or to accompany you on a morning walk.
  • Ask your children to help you menu plan, choose vegetables at the grocery store, or even help prepare a meal.
  • Ask your best friend for a hug when you’ve had a stressful week.
  • Ask your friends and family to cheer you on at a race.

Involve and integrate your social network, into your life, without forcing them to change themselves.

Accept them as they are, and be sure to tell them how much it means to you that they are there for you.

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

References

Click here to view the information sources referenced in this article.

The post 3 critical (and counterintuitive) strategies for getting loved ones to support your healthy lifestyle. appeared first on Precision Nutrition.

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Feeling overworked and under-appreciated? Having trouble staying consistent with nutrition and fitness because of life’s demands? Wondering if you’ll ever be able to find time to achieve the body and health you want? This article is for you.

Putting others’ needs before your own? For lots of women, it’s an everyday reality.

Whether you’re a high-powered professional, a mother, a caregiver, a partner, a worker, a daughter, a friend, or all of the above and more….

….if you’re a woman, you’re asked to do a lot.

Many of us spend our days putting out fires, handling to-do lists, wiping little noses, meeting deadlines, and making sure other people are fed, safe, and happy.

Here’s the thing…

We’ve gotten to know a lot of women through our Precision Nutrition Coaching program. And we’ve learned that most of them enjoy — and thrive on — that impossible list above.

They like rising to the challenge of supporting others and getting stuff done.

That is, until their energy runs out and they realize they don’t have any left over for themselves.

And slowly, after months or years of putting other people first, multi-tasking, and wrangling that epic to-do list:

  • They’re drained mentally and emotionally.
  • The time they used to invest in self-care has disappeared.
  • The clothes that used to fit… feel a little (or a lot) tighter.
  • The sugar and junk food cravings seem much stronger.
  • The exercise classes/workouts are postponed, then canceled.
  • The bathroom mirror and scale are avoided. (Along with the bed.)
  • The stress of yo-yo dieting starts up again.

With putting so much time into caring for others, and juggling all their responsibilities, women end up neglecting themselves.

But it doesn’t have to be this way.

You can feel healthy, fit, and good in your own skin.

You can regain control of your schedule and your body.

You can overcome emotional eating and cravings.

You can show love and appreciation to others while still taking care of yourself.

We’ll show you how.

In this article, you’ll learn:

  • The two biggest obstacles in many women’s way when it comes to getting healthy and staying in shape.
  • How to overcome these obstacles to get the body — and life — you want.

Oh sure, you think.

Maybe some women might find this helpful.

But my life is different. My body is different.

That’s exactly what tens of thousands of other women thought before they started Precision Nutrition Coaching.

They also felt frustrated, lost, and confused, struggling to manage their eating, health, and bodies. They knew they wanted to feel better, and they were trying hard, but they weren’t sure how to make it all work.

That was them before they started.

And here’s how they ended up… after a year of simple, do-able, progressive habits. The difference is astounding. Check out this short video:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

 

At one point, many of these women felt like you do right now. But they discovered…

The kind of change you want is possible.

No matter where you’re starting.

No matter how you’re feeling right now.

No matter how much stuff is on your plate.

It’s possible.

Here’s what women are often wishing for when they start working with us, and some ways you can get started right now.

Wish #1:
“Help me have a better relationship with food.”

At some point in their lives, many women struggle with overeating and emotional eating. We love our wine, chocolate, sugar, or whatever our “I-deserve-this” or “I-need-a-freaking-break” treats are… but they don’t always love us back.

Once the “food rush” wears off, we’re left with the very same stress and problems we started with — plus now we feel guilty, ashamed, and maybe even out of control.

The cycle often looks like this.

  • Feel stressed, anxious, upset, etc.
  • Overeat.
  • Feel guilty and ashamed for overeating.
  • Feel more stressed, anxious, upset, etc.
  • Vow to “do better”.
  • White-knuckle a new diet, and/or make rigid “rules”.
  • Feel stressed, anxious, upset, etc.
  • Overeat.
  • Repeat the cycle.

(Believe me, I’ve been there.)

Solution: “Break the chain” exercise.

Simply notice, observe, and record what happened leading up to any food cravings, emotional eating, overeating, and/or any other times that feel “out of control” with food and eating.

Because here’s a secret:

Those feelings and behaviors didn’t come out of nowhere. They aren’t random. Something led to them.

Now you get to be a detective and figure out all the links in the chain.

To help you put this exercise into practice, download a printable version of our Break the Chain exercise, or think through the exercise below.

1. Start with any recent food or eating-related episode that troubled you. (For instance, eating too much, eating foods you didn’t want, feeling out of control, etc.).

2. Write down all the stuff that was happening around you just before that episode happened.

For instance:

  • Where were you?
  • What were you doing?
  • What were you thinking?
  • What were you feeling?
  • Who was with you?

3. Now see if you can go back even further.

Maybe a few hours. Once again:

  • Where were you?
  • What were you doing?
  • What were you thinking?
  • What were you feeling?
  • Who was with you?

Try to capture as much detail as possible.

4. Now look at your data. Are there any patterns?

If you don’t see any connections right away, no worries.

Try this exercise a few times, and then start looking for links between what was happening in the days or hours before you had a serious food craving or emotional eating episode.

5. If and when you find patterns, be curious about them.

Don’t worry about fixing them right away. Just notice them.

“Hm, that’s interesting. Every time my mom calls me, afterward I want to hit the chocolate.”

“You know, I actually feel fine most of the month, but the week before my period hits — watch out.”

“It’s been a long, stressful week at work. Give me that wine before I stab someone.”

6. You might notice solutions right away.

“OK, I’m going to go for a workout after I talk to mom, to get some of that energy out.”

“I’m going to mark my PMS days on the calendar so I know about them in advance.”

“I’m going to walk home on Fridays, to unwind.”

Or you might not notice solutions. You might feel stuck at step #5, noticing the patterns but not sure how to change.

Either way, that’s OK.

The important thing is: Now you’re aware of what’s happening.

(Reminder: you can download a printable version of our Break the Chain worksheet here. Use it to practice working through the above steps.)

Wish #2:
“Help me be consistent with my diet, exercise, or healthy lifestyle habits.”

If you’re like most women, you’ve probably tried at least some stuff to get and stay in shape.

Here’s what most women have tried before getting results with us:

  • Weight Watchers
  • MyFitnessPal and other calorie counters
  • Jenny Craig and Curves
  • Crossfit and other group workouts
  • Popular diets like Paleo, juice fasts, cleanses, and low-carb
  • Workout books and magazine articles

Of course, these aren’t “bad” options. They end up working for some people.

But most folks tell us they have a hard time staying consistent. They mean well, and work hard, but struggle to stay on track.

In part, this is because other plans don’t account for your life.

They don’t offer meaningful, step-by-step change that you can actually do in your real life. You know, the real life with a job and kids and a commute and going to school and all that stuff. The one that actual human people have.

And, in part, most other plans don’t offer support, care, and accountability like coaching does.

Solution #1:
Make yourself accountable to a program… that really works.

Ideally, you want a program that:

  • Focuses on all the things that are right with you, and all the strengths and skills you already have.
  • Gives you proven solutions that start to work right now.
  • You can customize to your lifestyle (so you can stay consistent and do it even when you’re busy).
  • You actually enjoy doing (and isn’t just another chore).
  • Makes you feel positive, hopeful, and supported all the way through.
  • Lasts. Like, for life.
  • Gives you a big goal to shoot for, if you want.

On that last point, some folks like big goals.

That’s why we give away $250,000 every year in Precision Nutrition Coaching.

Winning the money isn’t the point. It’s just something extra to push for. Something to look forward to. (That is, if you’re a goal kinda person. If you’re not, that’s cool too.)

Rachel lost 31 pounds in PN Coaching; we surprised her with $25,000.

So how do you know if a certain program will help keep you accountable?

After 15 years in the fitness industry, and over 100,000 clients , here’s what we’ve found works best:

  • Having a plan that provides both structure and flexibility.
  • The ability to customize the plan based on your skill levels, goals, and how much time you have available. 
  • Getting a daily reminder to practice whichever nutrition, exercise, or lifestyle habit you’re currently working on.
  • Measuring your progress at regular intervals.

That’s what helped our clients achieve results like this:




Solution #2:
Make yourself accountable to a person… who really cares.

As we like to say here at Precision Nutrition, nothing worth doing can be done alone.

Social support — whether that’s a friend, a workout partner, your spouse, your kid, your dog, a co-worker who walks with you at lunch, a personal trainer at your local gym, whatever — is crucial.

Don’t try to do this all alone.

Independence is great, but for a project like this, you need a team and a tribe of like-minded people helping and supporting you.

Social support plus accountability and lots of caring coaching is our specialty.

We’re in this business because we want to help you feel, look, and perform better… whatever body or goals you have.

If you want to join our next nutrition coaching program, we’d love to help you.

If that’s not a great fit for you, no problem. Just find one or more people who can support you, guide you, help you, and maybe give you the occasional loving boot in the butt when you need it.

The important thing is that you make yourself accountable to somebody and get the help you need. You have a lot on your plate already; why not let someone else show you the way?

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Overstressed and overeating: How to solve the two biggest health and fitness problems most women face. appeared first on Precision Nutrition.

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Work stressing you out? Life in general? Having trouble staying consistent with your exercise and nutrition plan? If so, this article is for you.

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Why do most guys tend to get weaker, fatter, and less healthy when they get into their 30s, 40s, and 50s? Chalk it up to increased stress, increased responsibilities, and decreased time and energy.

We know we need to eat better. We know we need to take better care of ourselves. But most guys simply have a hard time staying consistent with their nutrition and exercise plans.

After helping tens of thousands of men with Precision Nutrition Coaching, we’ve seen it all—and we know there’s a solution.

You can take control of your own health and fitness. You can reverse the downward spiral of stress, and start building a healthy body you can be proud of.

And you can do it all in an hour or two per week.

Seriously.

In this article, you’ll learn:

  • the two biggest fitness-related problems that hold men back from getting and staying in shape, and
  • how to overcome these obstacles to get the body — and life — you want.

Before we get into it though, I wanted to let you know that we’re soon opening spots in Precision Nutrition Coaching.

You see, twice a year we work with small groups of men and women interested in looking and feeling better. Over the course of 12 months we help them get into the best shape of their lives… and stay that way for good.

Just so you know, we’ve tested the Precision Nutrition Coaching method with over 100,000 clients in the past 15 years. Plus, several peer-reviewed research papers have documented the safety and effectiveness of our approach.

For a sneak peek at the amazing things we’ve helped them accomplish, check out this short video:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

 

During the Precision Nutrition Coaching program we’ll guide you through important, permanent improvements in your eating, exercise, body, and health.

The results?

You’ll lose the weight (and body fat) you haven’t been able to shed for years. You’ll build physical strength and gain confidence. And you’ll end up feeling like the healthiest, strongest, fittest version of yourself.

Want to start making progress today? Here’s how to overcome two of the biggest obstacles standing in your way.

Problem #1:
Your life is busier than it’s ever been.

Some interesting things start to happen as we exit our 20s and enter our 30s, 40s, and 50s:

  • We tend to get less sleep and wake up tired and sore.
  • Our sex hormones peak… and then start their slow decline.
  • Our crackling ankles, knees, and wrists remind us that we’re getting older.
  • We tend to snack and overeat more often, especially in the evenings.
  • We do less binge drinking, but more consistent drinking. Polishing off a bottle of wine or drinking a few beers each night becomes an ordinary routine.

Of course it’s not all negative. Lots of positive things start happening too:

  • If we’re lucky, we get a good career that’s challenging and rewarding.
  • We make more money than when we were younger.
  • We develop long-lasting relationships with people we love.
  • We start building and nurturing a family.
  • We become (presumably) smarter and more experienced.

While every guy’s life experience is different, there are a few things that remain consistent no matter who you are. For most guys, getting older usually means:

  • increased responsibilities at home
  • increased stress from work
  • less time to take care of themselves

This is how we end up with a gym membership we rarely use, a healthy cookbook we rarely open, and a body we’re not particularly proud of.

Sure, we want to drop some fat and look more muscular and fit… but we just don’t have the time or energy. Someday, we tell ourselves, we’re finally going to get our ass in gear.

The only problem? “Someday” keeps getting postponed.

According to our research, lots of guys are so stressed out with work and family obligations, that they don’t feel like they have the time or energy to “really commit” to a nutrition or exercise plan.

But what if you didn’t have to dedicate a huge portion of your life to getting in shape?

What most guys do when they feel busy and stressed:

  • Let their busy schedule overtake their health.
  • Set huge fitness goals they don’t have a miracle of hitting.
  • Continue to add body fat and beat themselves up for not making a change.

What you can do to be successful:

  • Embrace exercise minimalism.
  • Identify the biggest gap in your nutrition and work on fixing it (while ignoring everything else).

Embrace exercise minimalism.

You don’t have to spend hours in the gym to get in better shape.

That’s why in Precision Nutrition Coaching, we give our clients four workout options:

  • Full workout
  • At-home workout (minimal equipment)
  • Quick workout (don’t have much time)
  • Do your own workout

We also give them the ability to modify their workouts, with more difficult or less difficult exercises, depending on how they’re feeling that day. That way they’re always doing something rather than nothing. (Because let’s face it: the gym is the first thing to go when we get busy and stressed at work.)

So how do you embrace exercise minimalism on your own?

If you’re looking for something to try this week, here’s a plan I wrote for a good friend of mine who was struggling to find time to exercise. It’s a simple, strategic way for busy guys to get their weekly exercise in without stressing out about missing the gym.

And the whole thing takes less than an hour per week.

Day 1 Day 2 Day 3 Day 4
15 minutes 6 minutes 15 minutes 15 minutes
Pushups x 10 reps 2 minute walk Pushups x 10 reps Pedal 3 miles on an Airdyne / other exercise bike
Inverted rows x 10 reps 15 second sprint on the treadmill at 8 mph & 10% incline Reverse crunches x 10 reps Maintain steady breathing through your nose
Kettlebell swings x 10 reps Rest 15 seconds (straddling treadmill) Goblet squats with dumbbell x 10 reps
Rest 1 minute Repeat 5x Rest 1 minute
Repeat 5x 2 minute walk Repeat 5x

To make continual progress, it’s important to do one thing to make each workout more challenging every time you do it.

For strength workouts, this means doing additional repetitions or reducing the rest time between rounds. For the sprinting workout, this means increasing the incline, the speed, or the number of repeated sprints. And for the 3-mile bike ride you can try to do it faster than the time before, or you can go a little longer (like 3.1 miles).

It doesn’t matter what you choose, as long as you do one thing more than the last time.

Identify the biggest gap in your nutrition and work on fixing it.

According to our research, most guys we’ve polled know how important nutrition is for looking and feeling better. And they know they need to follow some sort of nutrition plan. However, they don’t know where to start. (Or they start a new diet and try to change everything at once, which usually fails).

Instead of trying to change everything about the way you eat right now—which will just add to your stress levels—we encourage you to follow the advice we give to our clients:

Pick one thing about the way you eat—the thing you think will make the biggest improvement to your nutrition—and focus on it exclusively for a couple of weeks.

Once you’ve been consistent for 14-21 days, then you can pick another thing to try. The goal is to practice simple, strategic actions that build over time.

So how do you know what thing to pick? Easy. Just ask yourself this question:

“What’s the one thing I could do right now to feel better about my nutrition?”

Chances are you have a good idea on what you need to do. Here’s a short list of what some of our clients have focused on:

Goal: Drink less beer.
Action: Instead of drinking two beers every night, have one beer.

Goal: Eat less junk food / fast food.
Action: Instead of stopping in for a burger or taco for lunch, go to a grocery store and get a pre-made salad with chicken on it.

Goal: Reduce carbohydrates.
Action: Instead of ordering fries at dinner, get a salad. Instead of having a breakfast sandwich, order scrambled eggs.

The idea here is to pick the one nutrition practice that will make the biggest impact on your body and health right now.

If you need help deciding what that is—or if you just want to follow a proven nutrition plan—well, that’s what we do best. A good first step would be to learn more about Precision Nutrition Coaching.

Problem #2:
You know what to do… but you’re just not consistent.

This is the motherlode of all problems. According to our research, roughly 65 percent of guys (and likely a lot more) report that they struggle with staying consistent.

And it’s not like they’re complete exercise beginners. Here’s what most guys have tried before getting results with us:

  • P90X, Insanity, and other workout DVDs
  • CrossFit and other group workouts
  • Fitbit, Apple Watch and other wearable fitness technology
  • Popular diets like intermittent fasting, paleo, and low-carb
  • Workout books and magazine articles

Of course, these aren’t “bad” options. They end up working for some people. But eventually most of these methods and tools begin to break down and fail over time.

Why is that?

It’s because they’re surface solutions. They help solve a surface-level problem.

  • Don’t have a gym to train at? Now you do.
  • Want to track how many calories you eat? Here’s an app.
  • Want to know how many steps you’re taking? Wear this bracelet thing.

The only problem with surface-level solutions? They only work for a little while.

They don’t account for the ups and downs of everyday life. They don’t adapt to your life. And because of that, they don’t help you stay consistent.

What most guys do when they fail to be consistent.

  • Pick another surface solution to follow.

What you can do to be successful:

  • Make yourself accountable to a program.
  • Make yourself accountable to a person.

Make yourself accountable to a program.

Ideally, you want a program that covers a few bases:

  • It’s been tested with lots of people (so you know it actually works).
  • It’s customizable to your lifestyle (so you can stay consistent and do it even when you’re busy).
  • It’s something you actually enjoy doing (who’s going to exercise if it’s not fun?).
  • There’s something big and positive to shoot for (a pot of gold at the end of the rainbow).

The first three are incredibly important; they’re the cornerstone of a solid exercise and nutrition program. But the fourth one—having something big and positive to shoot for—is often overlooked.

In fact, most programs do the opposite: They make you feel guilty and bad for “slacking” or for not being a paragon of health and fitness. But we don’t need any more negativity in our lives, and we’re sure you don’t either.

That’s why we give away $250,000 every year in Precision Nutrition Coaching. It’s just something extra to push for, something to look forward to, something to inspire a little internal competition.

Javier lost 60 pounds in PN Coaching; we surprised him with $25,000.

So how do you know if a certain program will help keep you accountable?

After 15+ years in the fitness industry, we’ve determined that the following four things are of the utmost importance:

  • You need a way to measure your progress and track it on a daily, weekly, and monthly basis.
  • You need to follow a structured plan, but still have room to move at your own speed when needed.
  • You need a daily reminder to practice whichever nutrition, exercise, or lifestyle habit you’re currently working on.
  • You need it to be customizable to your skill levels, goals, and how much time you have available.

That’s what helped our clients achieve results like this:




Make yourself accountable to a person.

This tip isn’t for everyone but it can often make the difference between consistently getting great results or falling off the wagon.

Personal accountability is more important than personal motivation for one simple reason: No one always feels motivated to go to the gym or make healthy eating choices.

But if we have someone who’s checking up on us to see how things are going, we’ll likely do better because a) we don’t want to disappoint the person who’s helping us and b) we don’t want to look or feel lazy.

If we’re accountable to another person, we’ll actually do the workouts and eat the food we need to look and feel great. And we’ll do it over and over again, even when the going gets tough.

That’s why the most successful guys become accountable to another person. It could be a friend or workout partner. It could be your spouse. It could be a local personal trainer or fitness expert.

Or if you want to join our next coaching program, we can help you too.

The important thing is that you make yourself accountable to somebody.

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Stressed and out of shape: How to solve the two biggest health and fitness problems most guys face. appeared first on Precision Nutrition.

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If you’re new to health, fitness, or nutrition coaching you’ve probably worried — at least a little — about how you’re going to get clients. Especially in this age of paid search, Facebook ads, and more. Well, worry no longer. These simple, fast, and free client acquisition strategies will help you get your first few clients. Or, if you already have a few, they’ll help you get a few more.

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After coaching over 50,000 health, fitness, and wellness professionals through the Precision Nutrition Certification program, I’ve learned that new coaches (or coaches going out on their own for the first time) struggle most with one thing:

Getting new clients.

That’s totally understandable.

Beyond the early discomfort many new pros feel around learning “sales” and “marketing”, it’s also easy to get a little intimidated when looking at established brands and seeing the big audiences they’ve built, the content they’re creating, or the ads they’re running.

“JB, how can I compete?”

“I don’t even know the first thing about marketing funnels.”

“And who’s got that kind of money to invest in ads?”

While I can totally empathize with these feelings, I’ve got some good news:

You don’t have to compete!

Instead, you have to start at the beginning, just like those companies did. You start by going from zero to a few clients. Then you go from a few clients to a few more.

Even better news?

Getting your first few (or your next few) clients is cheap and easy.

You don’t need to master SEO, or spend money that you don’t yet have on Facebook ads, or build a big Instagram following.

Yes, those are the things getting attention today. But, for someone just starting out, they’re a distraction from the real work, which I’ll share below.

Indeed, use any of the three strategies I’m about to share and you’ll be shocked and amazed at how cheap and easy it is to attract your first few clients.

But, before the strategies, do you even know what you’re selling?

If I pressed, you’d probably give me a bunch of really smart answers:

“JB, of course I know what I’m selling!”

“I’m selling evidence-based nutrition coaching!”

“I’m selling my thousand years of education and master-level expertise!”

“I’m selling my slick, efficient online coaching platform!”

And I’ll say:

No you’re not.

Here’s something that might sound confusing at first, but will change the way you view your business, and how powerfully you attract clients.

No one wants nutrition, exercise, or lifestyle coaching.

No one wants daily practices, new habits, or lessons and thought exercises. No one wants custom workouts. No one wants diets, meal plans, or menus.

No one wants the product or service you’re selling.

What people want is to become a better version of themselves.

This image (from this excellent post) says it all:

You see, people don’t buy a university degree or certification, they buy the promise of ending up more knowledgeable, smarter, and (maybe) more employable.

People don’t buy canvas shoes or fancy sunglasses, they buy the idea of looking cooler, having special things, and making a fashion statement.

Likewise, people don’t buy nutrition coaching, they buy a hopeful vision of their future, one where they are healthier, stronger, and happier.

In other words, you’re not the subject of sales pitch, your client is.

Make them the hero of the story.

In essence, it’s your job to show them how working with you will turn them into an “Awesome person who can do rad stuff!”

(For more on this, with lots of examples, check out: How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.)

For now, onto your “get a few new clients” strategies.

Strategy #1:
Survey Selling

Survey selling is something we do extensively, and very effectively, at Precision Nutrition. But we do it in a more complex, “scaled-up” kinda way.

You probably don’t need all that.

Which is why I love sharing this simpler way of doing survey selling from my friend Jon Goodman, of the Personal Trainer Development Centre and OnlineTrainer.com.

Jon’s strategy involves creating a simple survey (using Google Forms) that you can post on social media to attract the exact kind of client you’re after.

Here’s how to do it.

First, think about the type of person you want to serve.

Write down your ideal client’s:

  • Age range
  • Gender
  • Specific goal
  • Potential limitations

Here are two examples of what you might come up with:

My ideal clients are 20-30-year-old guys who want to lose a bit of fat and put on 5-10 lbs of muscle and have no serious injuries.

My ideal clients are 45-55-year-old females who want to lose no more than 10 lbs of fat but feel like they’ve tried everything and nothing seems to work.

Next, create a Google Form.

(If you don’t know how to make a Google form, click here for a tutorial.)

When starting a new survey, according to Jon’s method, you’ll need to create:

  • a title
  • a compelling description,
  • a few demographic + contact info questions

Here’s an example of what you might come up with:

Feel free to copy the exact format above, adjusting the title and description to match what you’re offering.

When it comes to the description, here’s the formula:

“I’m looking for {number of people}  {gender} ages {age range} who live in {your location} and are looking to {goal}. If this is you, please fill out the form below.

All eligible applications will be contacted by phone.”

Once you’re happy with the form, click “Send” at the top right and select the link icon in the pop-up window. This will give you a direct link to your form.

Be sure to save that link somewhere.

Finally, enable notifications so that you’ll be emailed every time a prospective client submits a completed form. To do this, go to your Google Drive, select your form, and click on the header titled “Responses”.

Then click the “Create spreadsheet” icon, which will redirect you to a Google spreadsheet.

In the spreadsheet page, click “Tools” at the top and select “Notification rules”.

A window will pop up with an option to have the system email you whenever users submit, either immediately, or collected into a daily digest. Select your preference.

Finally, share your survey on Facebook, Instagram, wherever.

For example, on Instagram change your description link to your survey link and upload a pic saying that you’re taking on clients (specific to the type) and use the script below, which directs people to click the link.

And, on Facebook you’ll share a status update with the same script (below) that links to your form. Here’s your script:

***I’m looking for {number of people} {gender} ages {age range} looking to {goal} that live in {location}.***

I am looking for {gender} who want to:

-{benefit 1}

-{benefit 2}

-{benefit 3}

Spots are extremely limited and I’m only looking for {number of people} who are ready to make a change today. To apply, fill out the quick survey below and I’ll be in touch if you meet the requirements:

===> {link to your Google form}

The benefits you include will vary but they should speak to the hopeful future I described earlier. In other words, list things that help them envision becoming an “Awesome person who can do rad stuff!”

Again, for lots of examples of this, check out my new article: How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.

Note: You can use this method on any platform, via email, whatever. Just get the message out there and send people to your survey.

Be sure to call them right away.

Ideally you’ll call people within 20 minutes of them filling out your survey. I don’t care what you’re doing. Strike while it’s hot.

Go through the same process that you would on any other sales call.

(If you’re not sure how sales calls should go, check out Jon’s article: Selling Personal Training in 5 Steps).

Keep following up.

If they answer, it’s a great call, and you sell/book them in for an appointment, and they show up… go ahead and dance your happy dance.

If they don’t answer, if they answer but don’t book an appointment, or if they answer and book an appointment but don’t show up… keep following up once a week for the first month. And once a month after that until they become a client or ask you to stop calling.

And, folks, that’s pretty much it.

If you decide to try this method, you’ll be up and running with your first post, for free, inside of 30 minutes. And, most people who try it, report getting 1-3 new clients within a day or two.

No joke.

Even if you think this is too simple, or couldn’t possibly work, try it anyway. People constantly tell me that they would have never expected something like this to help them… but that it did, big-time.

Strategy #2:
The “Tell People What You Do” Challenge

In our ProCoach Facebook group we recently did a 2-week challenge. Coaches were encouraged to do something incredibly simple (yet radical in 2018, it seems).

They were asked to talk to people.

You know, like, real people. In real life.

Specifically, we asked them to tell one person a day what they do. That person could be anyone: the barista that frothed the milk on their latte, the cashier at the grocery store, or the lady sitting next to them on their commuter train.

The goal was to develop a “script” about what they do, get comfortable talking about it, and maybe even get a new client or a referral.

Our coaches went nuts. It kinda blew everyone’s minds.

Some of our coaches felt that icky stretch feeling you get when growth is happening. ProCoach Melissa Dow found she had to override her usual instinct to wait for people to come to her. “It was uncomfortable, but that’s where learning begins, right?” she says.

Many found they got better at it along the way, like ProCoach Beth Balcezak Daugherty who found that although she often felt hesitant before reaching out, most people thanked her afterwards. “It got easier!” she reassures us.

ProCoach Jen Kates also found it got easier: “IT DOESN’T SUCK, AND IT’S ACTUALLY A LOT OF FUN ONCE YOU GET OVER THE HURDLE!!!”  (Note: The caps and exclamation points are hers.)

At the conclusion of the challenge, many coaches remarked on the tremendous potential of this simple act.

“The biggest takeaway from this process for me was just how many opportunities there are hidden in plain view.” said ProCoach Simon Dannapfel.

Interested in trying this challenge yourself?

Here’s how to do it:

Build your elevator pitch.

Begin by making sure you can actually describe what you do without rambling and without boring listeners with irrelevant details.

A simple way to do this is to fill in the following blanks.

“I help {kind of person}

to {action/benefit}

so that they can {brighter future/more inspiring benefit}.”

Here are some examples of what you might come up with:

“I help {new moms}, to {get active and eat better}, so that they can {drop their baby weight and feel more energy}.”

“I help {busy executives}, to {find time in their schedule for healthy habits}, so they can {finally get their health under control}.”

“I help {young athletes}, to {improve their movement quality}, so that they can {dominate on the playing field & injury-proof themselves}.”

“I help {people in their 60s and 70s}, to {begin a new movement practice}, so they can {walk, jump, run, & play with their grandkids}.”

Next, pick a person (any person) every day to talk to.

Approach folks however you like to get the conversation started.

If you’re not sure how to do that without coming off creepy, break the ice with something like this:

“Hey!

I’m doing this 2 week challenge where I have to tell someone about what I do, and you’re who I chose today!”

“Is that cool?”

Then lay the elevator pitch — or something like it — on them.

And, if they seem interested, expand on it.

If you make a genuine connection, ask if you can follow up.

The conversation could end pleasantly but without any real interest on their part. That’s totally fine. You will still benefit from the practice.

However, should they express real interest, keep the conversation going with something like:

“Hey, thanks for listening today. Mission accomplished on the contest!

Before I roll, you seemed kinda interested in {some aspect of what you talked about} and a really cool resource just popped into my head that I’d love to share.

Could you write down your email address so I can send it over?
(Alternatively you can get their cell number, FB page, or whatever).

Just so you know, “no” is a fine answer here. After all, we just met. However, I do think you’ll dig it. And I promise not to bug you beyond that.”

Then give them something awesome!

If they share their email address, wait a day and follow up with a cool article, some recipes, an infographic, an inspiring YouTube video, whatever you think will be helpful and is in line with what you talked about.

It doesn’t have to be your own content. Just something that’s high quality and will be genuinely helpful.

“Hi!

It’s {your name], we met yesterday at {place} and we talked about {topic}.

Wanted to follow up with {the thing I promised}, which I think you’ll like.

Here’s the link:

{link to the thing here}

No obligation to {watch it, read it, etc}. I just thought it might help.”

If they respond, remind them about your services.

If they follow up, reply with a casual reference to your services.

“Thanks for the note!

I’m so glad you liked {the thing you sent}!

I don’t know if you, or anyone you know, would be interested in this… but I’m running this program that starts in two weeks.

I’ll be working with {number of people} {gender} ages {age range} looking to {goal} that live in {location}.

Spots are extremely limited and I’m only looking for {number of people}.

Let me know if you’re interested by filling out this super-quick survey below.

===> {link to your Google form}

Again, no pressure. Just sharing this in case you, or a friend, might be interested.”

So there you have it.

A step-by-step guide on how to talk to people, and how to follow-up in a non-creepy, not-overly-pushy kind of way.

The point of this exercise is to show you that there are potential clients everywhere.

You just need to speak up so they know you’re there.

Strategy #3:
Leverage Your Existing Communities

Many of us belong to one group, or a host of them, either online or in-person.

These are often unrelated to health and fitness, which — in this case — is a good thing as it gives you the opportunity to share what you do with a novel audience.

For example, you might be part of:

  • A Facebook group for new moms, because hey! You have spit-up on your shirt too!
  • A Saturday morning bring-your-dog-and-hike group. People who love dogs and all-terrain boots??! Your tail is wagging.
  • An online forum for people who dig classic cars. Mustang Fastback? I’m all in.
  • A faith community where you worship once a week plus participate in community service activities together.
  • A weekly online mastermind group of career-change-entrepreneurs. You all have great stories about the day you broke free from corporate shackles.

If you do it right, these groups can be an amazing source of new clients.

ProCoach Carolina Belmares has a great story of how she used this method.

Carolina is from Mexico, but currently lives just outside of Toronto, Canada. She joined a Facebook group for Mexican women living abroad.

Carolina was genuinely excited to connect to this group of women and took her time getting to know them. She responded to people’s posts, and posted her own successes and woes living abroad as a Mexican woman.

She took note of the tone and “vibe” of this group, and generally just tried to be kind, helpful, and supportive to the other members without talking much about what she does for a living.

After a while, she posted about her coaching work.

It was more of a “this is my life story” kind of post, but she also happened to mention that she was an online nutrition coach and dropped some information about a program she was running that was starting soon.

In Carolina’s words, “The response was beyond insane.”

Not long after she posted, her tally was:

714 reactions to the original post

181 comments asking for more information

259 new “Likes” on her personal coaching Facebook page

83 brand new subscriptions to her mailing list

Too many private messages to count

Not bad for a free group that you were interested in hanging out with anyway.

To try this method yourself:

Consider the groups you’re currently a member of (online or in person).

If you’re not a member of any, consider whether there are any groups you’d like to be a part of and would be good candidates for your coaching. (Remember, it’s better if they’re not fitness or nutrition groups).

Engage with the group in an authentic, helpful, supportive way.

Don’t just go joining groups to make your elevator pitch as “pitching” in groups is universally frowned upon. Instead, become a real part of the community and only talk about what you do if it’s relevant to the conversations already going on.

If a fitness or nutrition topic comes up, bingo!

Be the biggest keener in the room. Help answer questions. Offer support. Send people helpful links, articles, videos, and other resources. But, still, hold back a little on mentioning your services.

After you’ve built some trust and genuine connections, mention your services.

Have your information easily available if people want it, but don’t be pushy about it. If you need a ratio to work with, then let’s say for every 10 genuine, non-work related comments, you can slide in something about your coaching.

In the end, joining a group is one of the most mutually beneficial methods for building your practice. You’ll have access to a wide audience to which you can extend help and support, but you’ll also connect with “your people”.

Bonus Strategy:
Send People To The Right Place

So you’ve employed one or more of the free strategies above… and your prospect list is growing. Awesome!

These prospects will likely have questions about your expertise, experience, the services you provide, and — most importantly — how you’ll help them improve their habits, health, and body.

Answering these by chatting one-on-one works. In fact, it’s one of my favorite options since it offers a personal touch. However, if you’re an online coach, or your prospect list is booming, you may need something more scalable.

That’s where a “landing page” comes in.

Your landing page lets people know who you are, what you’re offering, what your credentials are, who you’ve worked with, and how you can help them live the hopeful future they’re dreaming of.

With Precision Nutrition’s ProCoach we automatically generate this for ProCoaches. After answering a few simple questions within their ProCoach dashboards they get a customized mini-site for their business, complete with a custom web address. It lays out their services including the features, benefits, and hopeful future they’re promising.

Not only does this “do the selling for them”, it also positions them as the skilled, experienced, and educated coaches their clients need to reach their goals.

Example custom mini-site we generated for one of our ProCoaches.

Whether your landing page is a Facebook profile, a single web page, or a full-blown mini-site is up to you. The key is to make sure you have a place to send prospects that’s clear, compelling, and increases their desire to work with you.

What to do next:
Some tips from Precision Nutrition

In this article we’ve outlined a few highly effective strategies for getting a few new clients, or the next few after that. Begin with…

Knowing the “why” of what you’re selling, not just the “what”.

Spend time thinking about what prospective clients want their lives to be like. And how you can start connecting your coaching to those outcomes.

Again, you’re not selling your superstar nutrition knowledge, your sleek online program, or even health coaching.

You’re selling possibility to your clients: the possibility to feel, look, and move better; to gain more confidence, strength, and resilience; to have a better life.

Refine your elevator pitch.

Come up with a concise way of describing how you help people.

“I help {kind of person}

to {action/benefit}

so that they can {brighter future/more inspiring benefit}.”

Pick a challenge, any challenge.

The above strategies only work if you practice them. Not just once, but consistently. (Remember, they get easier the more you do them!)

So pick one of the client-attracting methods above. Any one will do.

And get started today.

I mean, like, right now.

Even if you don’t know how to do it perfectly yet, start anyway. Because perfection is often the enemy of action.

Stay consistent.

Once you deploy one, or more, of the methods above, challenge yourself to stick with it for at least a month.

For extra points, use a calendar to track your consistency and your results. At the end of the period, evaluate your progress. Did it work? If not, was there something about the way you executed it that could be refined?

Practicing these methods will show you precisely where you need to grow.

Does your voice shake every time you talk to a new person? No sweat, that just means you need more practice talking to strangers.

Did your Google Form get zero clicks? Maybe you need to work on your written communication.

Did someone call you a know-it-all jerk on your Facebook group? Maybe you need to practice coming off as less judgmental and more compassionate.

Failure isn’t possible here. Everything you get back from this practice is simply feedback to inform future growth.

Learn to follow up.

In all of these methods, following up is key.

Remember that when people are considering change, they often start out with ambivalence. They’re kinda interested in taking the leap, but also kinda scared and inclined to stay safe under the covers.

Following up with people can gently move them towards ready-to-take-a-leap.

But selling without looking sleazy is an art. If you push too hard with people, it can have the opposite effect.

In your early follow-ups with someone, aim simply to be useful and offer support. Send them cool content, ask them about their challenges, and encourage them.

When you sense some interest, subtly mention your services, in a “no pressure” kind of way. Let them know you’re available when they’re ready.

Ready to build a thriving coaching practice?

Tested with over 100,000 clients now, Precision Nutrition’s ProCoach makes it easy to deliver the sustainable, research-proven nutrition and lifestyle coaching discussed in this article to anyone who needs it… from paying clients and patients, to family, to co-workers, to loved ones.

Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.

Interested? Add your name to the presale list. You’ll save 30% and secure your spot 24 hours before everyone else.

On Wednesday, June 5th, 2019, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.
  • You’re more likely to get a spot. Remember, last time we sold out within hours. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

The post 3 simple, fast, free strategies for getting coaching clients… even if you don’t like marketing. appeared first on Precision Nutrition.

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Looking for an effective way to eat better, improve your health, and finally get the body you want? You’re in the right place. At Precision Nutrition, we help men and women get in their best shape ever — and stay that way — no matter how busy and hectic life gets. And the best news? We’ll soon be opening up spots in our next nutrition coaching group. 

What’s different about Precision Nutrition Coaching? We literally wrote the book on nutrition coaching and body transformation. Watch this video to see the amazing things our clients have accomplished over the past 15 years:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

Ready to become your fittest, strongest, healthiest self? The time is now.

On Wednesday, June 5th, 2019 we’re opening registration for the next Precision Nutrition Coaching program for men and women.

As a coaching client, you’ll get a personal coach from our world-class coaching team and, with their support, you’ll learn how to:

  • Eat better, without dieting or feeling deprived.
  • Get active, no matter what shape you’re in now.
  • Ditch the food rules, dropping the fad diets and conflicting advice.
  • Build fitness into your life, without it taking over.
  • Achieve, and maintain, your goals, even when life gets busy.

The result? You’ll:

  • Lose the weight/fat you haven’t been able to shed for years.
  • Build physical strength and confidence in your body.
  • Gain mental confidence, no longer hiding your gifts and talents.
  • Let go of food confusion, learn what to do, how to do it.
  • Get off the diet roller coaster once and for all, and never look back.

Seriously, imagine a life where you…

…feel physically and mentally strong, capable of taking on any challenge without worrying that your energy levels or body weight will get in the way.

…can run around with your kids, or grandkids, without feeling pain, winded, or tired; and you can do it again the next day.

…excitedly book a beach vacation without wondering how you’ll look (or feel) in a swimsuit, walking along the beach.

…look forward to having your picture taken without wondering “who’s that person, and when did they start looking like that?”

…feel like food is your friend, not your enemy, and never diet again.

And here’s some really exciting news.

For now, we’ll continue to offer the program at the lowest price ever ($97 USD per month), and we’ve committed another $250,000 USD in prize money to the clients who experience the biggest transformations — physical, mental, and more.

Will Precision Nutrition work for you?

Yes, and here’s why.

Over the past 15 years, we’ve proven that the Precision Nutrition Coaching method is effective — through working with over 100,000 clients and publishing several peer-reviewed research papers on our approach.

Our coaching team is made up of the top Ph.D.s, nutritionists, strength coaches, counselors, researchers, and specialists in the world. We’re veterans, so we know what works — and what doesn’t.

We don’t prescribe short-term diets, meal plans, or “food rules”. Instead, we help you build the lasting skills and habits necessary to look and feel better — for the long term. For life.

Just take a look at a few of our clients.

Like Sue, a businesswoman from the UK. She lost 61 pounds with Precision Nutrition Coaching, gaining the energy and confidence — not to mention jean size — of a much younger person.

Or Carm, an artist and designer from Canada. Through Precision Nutrition Coaching he became the ‘fit guy’ he never thought he could be. Now he takes his teenage boys hiking and camping and they struggle to keep up.

Or Simone. With help from Precision Nutrition Coaching she got off the diet roller coaster and discovered a whole new freedom in her life. Now she focuses her energy on positive things vs. worrying about her weight.

Want to know how the program works?

This short video details what you can expect from Precision Nutrition for Men.

Learn exactly how Precision Nutrition Coaching for Men works.

And this one details what you can expect from Precision Nutrition for Women.

Learn exactly how Precision Nutrition Coaching for Women works.

 

We do health and fitness in a way that fits your life. (Instead of the other way around).

We know: Life can get crazy.

Work, children, aging parents, running a household, and all the surprises life can throw at us. It never stops being complicated or busy.

That’s why we do something very different.

We show you how to make health and fitness a part of your life, no matter what else is going on.

At Precision Nutrition we often say that your program should be designed for your absolute worst days — not just your best days.

You know the days I’m talking about… you’re low energy, nothing goes your way, your partner (or children) aren’t pleased when you get home, and you have a million other things to do than spend 2 hours working out and cooking organic meals.

Normal fitness plans tell you to just tough it out.

You’ve gotta want it badly enough.

If you’re aren’t willing to put in the work, you don’t deserve the results.

That’s just silly, and it’s not reality. Which is why we work closely with our clients to help them eat well and exercise no matter what’s going on in their lives.

We’ll bring the accountability it takes for you to stay consistent. We’ll review your progress, answer questions, and make recommendations to help you improve. We’ll tap you on the shoulder if you start to regress. And we’ll help you get past each hurdle along the way.

The result? You’ll get into the best shape of your life within 12 months.

And you’ll have the habits, skills, and tools to stay that way for life.

This approach has worked for thousands of clients, like Lorena, who learned that she could actually get better results with less effort.

And Sean Patrick, who learned how to get past overwhelm by taking small steps everyday.

This “real life” approach is one of the main reasons our clients achieve — and sustain — jaw-dropping transformations.

What kind of awesome transformation could you get with Precision Nutrition coaching? Check out this short video to get an idea:

See what 365 days of Precision Nutrition Coaching can do.

 

 

Now, there is a catch.

If Precision Nutrition Coaching is right for you, it can be life-changing. But because of high demand, the program usually sells out within hours.

So, if you’re interested in registering — or even if you’re just interested in learning more — your best bet is to put yourself on our free presale list.

Once you add your name, we’ll send you more info. Plus, being on the list gives you the chance to register 24 hours before the general public.

Excited about what’s possible?

Here’s a little more inspiration from some previous clients.








 

And that’s just a small sampling of the thousands of men and women who’ve had success with Precision Nutrition Coaching.

Oh, I should also mention this…

We’re giving away over $250,000 in prize money this year!

That’s right, every year we give away big prize money to the men and women who achieve the biggest transformations in our program.

Like these folks:

Rachel lost 31 pounds in PN Coaching; we surprised her with $25,000.

Javier lost 60 pounds in PN Coaching; we surprised him with $25,000.

Consider this our antidote to the “you must suffer and feel guilty to get in shape” messages typically spewed out by the fitness industry.

We don’t need any more negativity in our lives, and we’re sure you don’t either. So, instead, we give you something cool and inspiring to shoot for.

Who knows, you might end up winning one of our grand prizes, like Spencer:

Watch as we surprise recent grand prize winner Spencer.

Or Lisa:

Watch as we surprise recent grand prize winner Lisa.

 

If you’re looking for help, why not work with the best in the business?

Just so you know, in addition to Precision Nutrition Coaching, we also provide nutrition advice to the most elite athletes and professionals in the world.

Companies like Nike, and Equinox; professional sports teams like the San Antonio Spurs and the Carolina Panthers; and dozens of Olympic athletes and their coaches call on us when they want next-level nutrition and performance strategies.

Precision Nutrition has been featured in dozens of media outlets…

…and has consulted with some of the world’s most innovative companies and teams.

Precision Nutrition Coaching is so uniquely successful that Fast Company named us one of the most innovative companies in fitness.

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Precision Nutrition was named one of the 10 most innovative companies in fitness by Fast Company magazine.

Plus, as I’ve mentioned, the Precision Nutrition method has been tried and tested with over 100,000 clients. And several peer-reviewed research papers have documented its safety and effectiveness.

In the end, we know what works. We have a proven system in place. And we consistently produce life-changing results for our clients, year in and year out.

Lots of people consider us the world’s leading experts in nutrition coaching. It’s a big responsibility, and we don’t take it lightly. Which is why we do everything possible to help you succeed.

This is your chance. Don’t miss out.

To give everyone the personal care and attention they deserve, we only open our doors and accept new clients twice a year. Because of that, our programs have historically sold out in a matter of hours.

However, if you put your name on our free presale list, we’ll send you more information about the program.

Even better, you’ll get the chance to register 24 hours before everyone else, increasing your chances of getting a spot.

Plus, you’ll save up to 54% off the regular cost of the program.

Indeed, if you’re on our presale list, you’ll be able to get access to Precision Nutrition Coaching for just $97 USD per month, our lowest price ever.

I’ve been coaching for 25+ years now, and I can genuinely say this is the most affordable I’ve ever seen this caliber of coaching.

Plus, we guarantee our work. Because it’s the right thing to do.

Bring your commitment. Stick with us for a full year. Work hard.

You’ll lose the weight (and body fat) you haven’t been able to shed for years.

You’ll build physical strength and confidence. You’ll get results that last.

And if you don’t get the results you’re looking for, we’ll give you a full refund.

No risk. No joke.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, June 5th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Opening July 2019: Precision Nutrition Coaching for Men and Women appeared first on Precision Nutrition.

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