Only a year ago, these 25 women were feeling frustrated. They were inspired to eat healthier, move better, and feel stronger, but unsure how to make a change that would really stick.  

Now, after 12 months of Precision Nutrition Coaching, they’ve taken control of their health and fitness for good—transforming their health, bodies, and lives more than they ever thought possible.

They also have the chance to win part of the $125,000 in prize money we’ve committed to our latest round of top clients. Scroll through these amazing photos and vote for the finalist whose transformation inspires you most.

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Every year in Precision Nutrition Coaching, we help men and women from around the world dramatically improve their eating habits, exercise routine, and lifestyle.

They lose fat, gain strength, and completely transform their bodies, health, fitness, and lives.

We also give them a big, motivating goal to shoot for: $250,000 in cash prizes.

Consider it an antidote to the “you must suffer and feel guilty to get in shape” message you typically get from the fitness industry.

See, women come to us wanting big changes:

  • They want to lose weight and/or shed body fat.
  • They want to gain strength and/or lean mass.
  • They want to make healthier food choices, consistently.
  • They want to feel at ease, instead of stressed out, around food.
  • They want to feel confident and comfortable in their own skin.
  • They want to start doing all the awesome things they’ve always wanted to do, but thought they couldn’t.

Above all, they want to become the fittest, strongest, healthiest versions of themselves.

In our experience, big, inspiring, life-changing goals like these are a whole lot easier to achieve when there’s a huge bonus up for grabs.

So, every six months, we divvy up a big pot of prize money for the best transformations among our male and female clients.

For the current group—which started in July 2018 and is wrapping up now—we’ve once again committed $125,000.

And right now, we need your help to choose our Women’s Grand Prize winner.

Help choose our Women’s Grand Prize winner (Top prize = $25,000)

The women below started their Precision Nutrition Coaching journey in all shapes and sizes.

They’re a diverse group with one important thing in common: They finally achieved the bodies and health they’ve wanted for a long time, and they’re confident they’ll stay this way for good.

How’d they do it?

No crash diets. No Biggest Loser-type bootcamps. And no full-time chefs.

Just research-based nutrition and lifestyle habits practiced daily with personalized help from our expert coaches.

To vote for the woman you think should win the $25,000 Grand Prize, scroll through the photos below. Make your choice by clicking the “Vote for Finalist” button under the one you think achieved the best transformation.

But please don’t stop there. Once you’ve seen all the finalists and selected your #1 choice, scroll down to the bottom of this post.

At the bottom you’ll need to verify your choice. To do this, click the “Place your vote” button. This will log your vote and help us make our decision.

Thanks for your help!

Finalist #1

Lost 21 lbs and 10 total inches!

Age: 37 years
Weight Lost: 21 lbs (from 168 lbs to 147 lbs)
Total Inches Lost: 10 inches (from 216 inches to 206 inches)
Vote for Finalist #1

Finalist #1 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #2

Lost 38 lbs and 24 total inches!

Age: 54 years
Weight Lost: 38 lbs (from 195 lbs to 157 lbs)
Total Inches Lost: 24 inches (from 235 inches to 211 inches)
Vote for Finalist #2

Finalist #2 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #3

Lost 52 lbs and 51 total inches!

Age: 64 years
Weight Lost: 52 lbs (from 222 lbs to 170 lbs)
Total Inches Lost: 51 inches (from 266 inches to 215 inches)
Vote for Finalist #3

Finalist #3 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #4

Lost 27 lbs and 29 total inches!

Age: 32 years
Weight Lost: 27 lbs (from 162 lbs to 135 lbs)
Total Inches Lost: 29 inches (from 226 inches to 197 inches)
Vote for Finalist #4

Finalist #4 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #5

Lost 45 lbs and 33 total inches!

Age: 24 years
Weight Lost: 45 lbs (from 180 lbs to 135 lbs)
Total Inches Lost: 33 inches (from 229 inches to 196 inches)
Vote for Finalist #5

Finalist #5 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #6

Lost 41 lbs and 38 total inches!

Age: 44 years
Weight Lost: 41 lbs (from 170 lbs to 129 lbs)
Total Inches Lost: 38 inches (from 225 inches to 187 inches)
Vote for Finalist #6

Finalist #6 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #7

Lost 26 lbs and 20 total inches!

Age: 61 years
Weight Lost: 26 lbs (from 145 lbs to 119 lbs)
Total Inches Lost: 20 inches (from 211 inches to 191 inches)
Vote for Finalist #7

Finalist #7 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #8

Lost 36 lbs and 29 total inches!

Age: 39 years
Weight Lost: 36 lbs (from 167 lbs to 131 lbs)
Total Inches Lost: 29 inches (from 217 inches to 188 inches)
Vote for Finalist #8

Finalist #8 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #9

Lost 51 lbs and 56 total inches!

Age: 71 years
Weight Lost: 51 lbs (from 217 lbs to 166 lbs)
Total Inches Lost: 56 inches (from 259 inches to 203 inches)
Vote for Finalist #9

Finalist #9 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #10

Lost 43 lbs and 43 total inches!

Age: 54 years
Weight Lost: 43 lbs (from 181 lbs to 138 lbs)
Total Inches Lost: 43 inches (from 237 inches to 194 inches)
Vote for Finalist #10

Finalist #10 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #11

Lost 14 lbs and 19 total inches!

Age: 39 years
Weight Lost: 14 lbs (from 145 lbs to 131 lbs)
Total Inches Lost: 19 inches (from 216 inches to 197 inches)
Vote for Finalist #11

Finalist #11 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #12

Lost 21 lbs and 20 total inches!

Age: 50 years
Weight Lost: 21 lbs (from 143 lbs to 122 lbs)
Total Inches Lost: 20 inches (from 215 inches to 195 inches)
Vote for Finalist #12

Finalist #12 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #13

Lost 57 lbs and 28 total inches!

Age: 46 years
Weight Lost: 57 lbs (from 252 lbs to 195 lbs)
Total Inches Lost: 28 inches (from 278 inches to 250 inches)
Vote for Finalist #13

Finalist #13 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #14

Lost 20 lbs and 17 total inches!

Age: 40 years
Weight Lost: 20 lbs (from 125 lbs to 105 lbs)
Total Inches Lost: 17 inches (from 198 inches to 181 inches)
Vote for Finalist #14

Finalist #14 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #15

Lost 36 lbs and 41 total inches!

Age: 35 years
Weight Lost: 36 lbs (from 188 lbs to 152 lbs)
Total Inches Lost: 41 inches (from 233 inches to 192 inches)
Vote for Finalist #15

Finalist #15 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #16

Lost 12 lbs and 9 total inches!

Age: 41 years
Weight Lost: 12 lbs (from 122 lbs to 110 lbs)
Total Inches Lost: 9 inches (from 195 inches to 186 inches)
Vote for Finalist #16

Finalist #16 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #17

Lost 48 lbs and 36 total inches!

Age: 39 years
Weight Lost: 48 lbs (from 240 lbs to 192 lbs)
Total Inches Lost: 36 inches (from 271 inches to 235 inches)
Vote for Finalist #17

Finalist #17 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #18

Lost 39 lbs and 39 total inches!

Age: 57 years
Weight Lost: 39 lbs (from 156 lbs to 117 lbs)
Total Inches Lost: 39 inches (from 226 inches to 187 inches)
Vote for Finalist #18

Finalist #18 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #19

Lost 34 lbs and 25 total inches!

Age: 46 years
Weight Lost: 34 lbs (from 192 lbs to 158 lbs)
Total Inches Lost: 25 inches (from 239 inches to 214 inches)
Vote for Finalist #19

Finalist #19 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #20

Lost 27 lbs and 18 total inches!

Age: 44 years
Weight Lost: 27 lbs (from 145 lbs to 118 lbs)
Total Inches Lost: 18 inches (from 208 inches to 190 inches)
Vote for Finalist #20

Finalist #20 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #21

Lost 23 lbs and 24 total inches!

Age: 31 years
Weight Lost: 23 lbs (from 169 lbs to 146 lbs)
Total Inches Lost: 24 inches (from 231 inches to 207 inches)
Vote for Finalist #21

Finalist #21 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #22

Lost 38 lbs and 24 total inches!

Age: 56 years
Weight Lost: 38 lbs (from 212 lbs to 174 lbs)
Total Inches Lost: 24 inches (from 241 inches to 217 inches)
Vote for Finalist #22

Finalist #22 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #23

Lost 40 lbs and 26 total inches!

Age: 37 years
Weight Lost: 40 lbs (from 285 lbs to 245 lbs)
Total Inches Lost: 26 inches (from 266 inches to 240 inches)
Vote for Finalist #23

Finalist #23 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #24

Lost 35 lbs and 20 total inches!

Age: 32 years
Weight Lost: 35 lbs (from 159 lbs to 124 lbs)
Total Inches Lost: 20 inches (from 213 inches to 193 inches)
Vote for Finalist #24

Finalist #24 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Finalist #25

Lost 25 lbs and 22 total inches!

Age: 51 years
Weight Lost: 25 lbs (from 168 lbs to 143 lbs)
Total Inches Lost: 22 inches (from 224 inches to 202 inches)
Vote for Finalist #25

Finalist #25 selected!

After reviewing all the finalists – you can change your vote at any time – click “Place your vote” at the bottom of this page to record your choice.

Confirm your choice for the Women’s $25,000 Grand Prize winner

When confirming your vote, it’s important to remember that we’re not rewarding the best bodies per se. We’re rewarding the most incredible transformations.

In Precision Nutrition Coaching, we certainly don’t expect folks to start off looking like fitness models. Heck, we don’t even expect folks to end up looking like fitness models.

We’re looking for winners who’ve made the most dramatic changes in their own bodies, starting from wherever they were at the beginning.

That’s because our coaching is for men and women of all shapes and sizes. And your vote should reflect who you think achieved the most dramatic changes over the last 12 months.

Note: There is a poll embedded within this post, please visit the site to participate in this post’s poll.

Want to transform your body like these women did?

Most people know that regular movement, eating well, sleep, and stress management are important for getting the body and health they want. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Precision Nutrition Coaching: July 2019 Women’s Finalists. Help us give away $125,000! appeared first on Precision Nutrition.

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At more than 250 pounds, Alana Wylie-Reeves found herself uncomfortable, frustrated, and immobile. The biggest obstacle she faced in her efforts toward better movement and health? A deep-seated aversion to change. Here’s how she found the resilience to embrace discomfort — and lose more than 60 pounds in the process.

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Two years ago, Alana Wylie-Reeves couldn’t bend over to pick something up from the ground.

“If I dropped something on the floor, it had to stay there. I had zero mobility,” says Alana, 54. “If I forgot something in the laundry room in the basement, I’d have to think about how I was going to get back down the two flights of stairs to get it.”

Alana’s weight had yo-yoed for years. At her heaviest, Alana weighed 257 pounds.

“I remember once I went to stand on a step ladder, but the maximum weight was 225. I couldn’t even stand on a ladder to change a light bulb,” she recalls.

At the same time, she was having more and more trouble getting through her shifts working in the paint department at Home Depot in Edmonton, Alberta.

“There is a lot of bending, moving, and lifting at my work. It’s pretty physically demanding and I was having a really hard time with it.”

Alana poses for one of her first progress photos of Precision Nutrition Coaching.

Alana had tried diets and the occasional workout video, but they didn’t become habits that stuck.

“The weight would come tumbling back because nothing in my life would change. I just couldn’t find a way of eating that I could live with.”

But as challenging and at times painful as Alana’s life had become, in some ways it seemed more comfortable to her than the alternative: changing.

“As an only child of a single parent, we moved a lot, always trying to keep the paycheck ahead of the rent,” Alana explains. “I experienced a lot of change. Unwanted change, at that. Change I had no control over whatsoever.”

As a result, throughout adulthood Alana’s aversion to change deepened. She consciously avoided disruption at all costs — including her health.

“I used to walk around saying, ‘I hate change’. I was living my life to avoid being uncomfortable. I was scared to make changes because it was uncomfortable and scary.”

On top of it all, like many moms Alana found herself prioritizing her family over her own needs and wellbeing.

“My sacrifices, it seemed, were always for the greater good of the family,” she reflects. “But do that long enough and you begin to give up the effort to discern what really matters to you.”

Considering the barriers she was facing, Alana recognized that she’d need help if she wanted to clear them and find a path to health and fitness.

At the thought of having some support, Alana decided that, uncomfortable or not, it was time to make a change.

She was determined to figure out a way of eating that would help her lose weight and stay healthy for the long term.

Enter the Precision Nutrition Coaching program.

Alana started PN Coaching and very quickly realized that the road to change would require getting a little more comfortable with discomfort.

Take, for example, one of the first habits in PN Coaching: eating to 80 percent full.

“If you’re practicing the habit, you’re likely experiencing a little discomfort and resistance,” says Alana. “We’re also asked to reflect on how we have dealt with uncomfortable things in the past.”

Persisting with the habit, and reflecting on how it made her feel, helped Alana realize that she could, in fact, tolerate change.

PN lessons often encourage clients to practice getting out of their comfort zone, a little bit at a time. As time went on, rather than resisting the discomfort, Alana gradually found herself choosing to embrace it.

“In the beginning my workouts were just five minutes of walking. That was it,” she recalls. “But as I progressed, I began to apply the idea [of embracing discomfort] in a physical way. For example, taking that difficult lunge just a titch past comfortable, running a bit when I was on my walks just to try it out, that sort of thing.”

Alana practices getting outside of her comfort zone during a workout.

Alana was discovering that she did, in fact, possess the skill needed for leaning in to change: resilience.

But would her resilience, her acceptance of change, stick?

Throughout Alana’s time at PN, she faced many challenges in her personal life — the kinds of challenges that had kept her from her goals in the past.

Her mother needed help with one of her rental properties, and Alana threw herself into the six-week project, finding herself 10 pounds heavier than before.

“I stopped exercising and went into junk food free-fall. I think of it now with horror — but that was my ‘normal’ back then: Work hard, don’t exercise and eat junk!”

Her second born child came out as transgender. “It rocked the immediate family,” Alana explains.

Her mother was in and out of the hospital due to chronic obstructive pulmonary disease. “Learning to meet her needs, while continuing to meet my own, is new to me,” Alana says.

She injured her back in a Spartan Race.

Alana went from too immobile to pick something up off the floor to competing in Spartan Races — willingly — in the course of 18 months.

But through these rough waters, Alana stayed the course.

“I remember being really discouraged, but I stayed in touch with Coach Lisanne. We had frequent coaching calls, and she reminded me that I was resilient — just for showing back up!”

Getting out of her comfort zone paid off.

Alana dropped pounds, gained mobility, and went from not being able to bend over to doing squats, deadlifts, and modified push-ups.

Today, at 196 pounds— 61 pounds lighter than when she started — everyday movement is no longer a hindrance.

“The other night, I forgot something in the laundry room and didn’t even think twice about it. I ran down two stories and didn’t even hesitate,” she says. “And I can do things like squat down and rearrange leftovers in the fridge. I couldn’t do that before.”

Alana now sees herself as someone who lives life at the edge of her comfort zone.

“Gradually, my story around change, well, changed,” she reflects. “Change wasn’t something I needed to be wary of. It became something I could embrace, a little bit at a time. With help from my coach, I integrated the idea that I am someone who can allow change—and a lot of it—into my identity.”

With her newfound zest for life, she’s even pursuing a life-long dream to be an interior designer/decorator, and re-started a certificate program she began about 15 years ago.

Turns out, embracing discomfort has a surprisingly pleasant side-effect: happiness.

Post-transformation, Alana’s family has never seen her happier.

“One of my sons was saying yesterday he has never seen me happier in my life,” says Alana.

And she’s just getting started.

“I have more energy for life. Most people my age are slowing down and looking at retirement and relaxing. I feel like I’m 25 years old. The last 20 years were awful, so I’m going to make the next 25 great.”

Want help overcoming your health and fitness barriers?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Alana Wylie-Reeves: Getting comfortable with change. appeared first on Precision Nutrition.

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Feeling overworked and under-appreciated? Having trouble staying consistent with nutrition and fitness because of life’s demands? Wondering if you’ll ever be able to find time to achieve the body and health you want? This article is for you.

Putting others’ needs before your own? For lots of women, it’s an everyday reality.

Whether you’re a high-powered professional, a mother, a caregiver, a partner, a worker, a daughter, a friend, or all of the above and more….

….if you’re a woman, you’re asked to do a lot.

Many of us spend our days putting out fires, handling to-do lists, wiping little noses, meeting deadlines, and making sure other people are fed, safe, and happy.

Here’s the thing…

We’ve gotten to know a lot of women through our Precision Nutrition Coaching program. And we’ve learned that most of them enjoy — and thrive on — that impossible list above.

They like rising to the challenge of supporting others and getting stuff done.

That is, until their energy runs out and they realize they don’t have any left over for themselves.

And slowly, after months or years of putting other people first, multi-tasking, and wrangling that epic to-do list:

  • They’re drained mentally and emotionally.
  • The time they used to invest in self-care has disappeared.
  • The clothes that used to fit… feel a little (or a lot) tighter.
  • The sugar and junk food cravings seem much stronger.
  • The exercise classes/workouts are postponed, then canceled.
  • The bathroom mirror and scale are avoided. (Along with the bed.)
  • The stress of yo-yo dieting starts up again.

With putting so much time into caring for others, and juggling all their responsibilities, women end up neglecting themselves.

But it doesn’t have to be this way.

You can feel healthy, fit, and good in your own skin.

You can regain control of your schedule and your body.

You can overcome emotional eating and cravings.

You can show love and appreciation to others while still taking care of yourself.

We’ll show you how.

In this article, you’ll learn:

  • The two biggest obstacles in many women’s way when it comes to getting healthy and staying in shape.
  • How to overcome these obstacles to get the body — and life — you want.

Oh sure, you think.

Maybe some women might find this helpful.

But my life is different. My body is different.

That’s exactly what tens of thousands of other women thought before they started Precision Nutrition Coaching.

They also felt frustrated, lost, and confused, struggling to manage their eating, health, and bodies. They knew they wanted to feel better, and they were trying hard, but they weren’t sure how to make it all work.

That was them before they started.

And here’s how they ended up… after a year of simple, do-able, progressive habits. The difference is astounding. Check out this short video:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

 

At one point, many of these women felt like you do right now. But they discovered…

The kind of change you want is possible.

No matter where you’re starting.

No matter how you’re feeling right now.

No matter how much stuff is on your plate.

It’s possible.

Here’s what women are often wishing for when they start working with us, and some ways you can get started right now.

Wish #1:
“Help me have a better relationship with food.”

At some point in their lives, many women struggle with overeating and emotional eating. We love our wine, chocolate, sugar, or whatever our “I-deserve-this” or “I-need-a-freaking-break” treats are… but they don’t always love us back.

Once the “food rush” wears off, we’re left with the very same stress and problems we started with — plus now we feel guilty, ashamed, and maybe even out of control.

The cycle often looks like this.

  • Feel stressed, anxious, upset, etc.
  • Overeat.
  • Feel guilty and ashamed for overeating.
  • Feel more stressed, anxious, upset, etc.
  • Vow to “do better”.
  • White-knuckle a new diet, and/or make rigid “rules”.
  • Feel stressed, anxious, upset, etc.
  • Overeat.
  • Repeat the cycle.

(Believe me, I’ve been there.)

Solution: “Break the chain” exercise.

Simply notice, observe, and record what happened leading up to any food cravings, emotional eating, overeating, and/or any other times that feel “out of control” with food and eating.

Because here’s a secret:

Those feelings and behaviors didn’t come out of nowhere. They aren’t random. Something led to them.

Now you get to be a detective and figure out all the links in the chain.

To help you put this exercise into practice, download a printable version of our Break the Chain exercise, or think through the exercise below.

1. Start with any recent food or eating-related episode that troubled you. (For instance, eating too much, eating foods you didn’t want, feeling out of control, etc.).

2. Write down all the stuff that was happening around you just before that episode happened.

For instance:

  • Where were you?
  • What were you doing?
  • What were you thinking?
  • What were you feeling?
  • Who was with you?

3. Now see if you can go back even further.

Maybe a few hours. Once again:

  • Where were you?
  • What were you doing?
  • What were you thinking?
  • What were you feeling?
  • Who was with you?

Try to capture as much detail as possible.

4. Now look at your data. Are there any patterns?

If you don’t see any connections right away, no worries.

Try this exercise a few times, and then start looking for links between what was happening in the days or hours before you had a serious food craving or emotional eating episode.

5. If and when you find patterns, be curious about them.

Don’t worry about fixing them right away. Just notice them.

“Hm, that’s interesting. Every time my mom calls me, afterward I want to hit the chocolate.”

“You know, I actually feel fine most of the month, but the week before my period hits — watch out.”

“It’s been a long, stressful week at work. Give me that wine before I stab someone.”

6. You might notice solutions right away.

“OK, I’m going to go for a workout after I talk to mom, to get some of that energy out.”

“I’m going to mark my PMS days on the calendar so I know about them in advance.”

“I’m going to walk home on Fridays, to unwind.”

Or you might not notice solutions. You might feel stuck at step #5, noticing the patterns but not sure how to change.

Either way, that’s OK.

The important thing is: Now you’re aware of what’s happening.

(Reminder: you can download a printable version of our Break the Chain worksheet here. Use it to practice working through the above steps.)

Wish #2:
“Help me be consistent with my diet, exercise, or healthy lifestyle habits.”

If you’re like most women, you’ve probably tried at least some stuff to get and stay in shape.

Here’s what most women have tried before getting results with us:

  • Weight Watchers
  • MyFitnessPal and other calorie counters
  • Jenny Craig and Curves
  • Crossfit and other group workouts
  • Popular diets like Paleo, juice fasts, cleanses, and low-carb
  • Workout books and magazine articles

Of course, these aren’t “bad” options. They end up working for some people.

But most folks tell us they have a hard time staying consistent. They mean well, and work hard, but struggle to stay on track.

In part, this is because other plans don’t account for your life.

They don’t offer meaningful, step-by-step change that you can actually do in your real life. You know, the real life with a job and kids and a commute and going to school and all that stuff. The one that actual human people have.

And, in part, most other plans don’t offer support, care, and accountability like coaching does.

Solution #1:
Make yourself accountable to a program… that really works.

Ideally, you want a program that:

  • Focuses on all the things that are right with you, and all the strengths and skills you already have.
  • Gives you proven solutions that start to work right now.
  • You can customize to your lifestyle (so you can stay consistent and do it even when you’re busy).
  • You actually enjoy doing (and isn’t just another chore).
  • Makes you feel positive, hopeful, and supported all the way through.
  • Lasts. Like, for life.
  • Gives you a big goal to shoot for, if you want.

On that last point, some folks like big goals.

That’s why we give away $250,000 every year in Precision Nutrition Coaching.

Winning the money isn’t the point. It’s just something extra to push for. Something to look forward to. (That is, if you’re a goal kinda person. If you’re not, that’s cool too.)

Rachel lost 31 pounds in PN Coaching; we surprised her with $25,000.

So how do you know if a certain program will help keep you accountable?

After 15 years in the fitness industry, and over 100,000 clients , here’s what we’ve found works best:

  • Having a plan that provides both structure and flexibility.
  • The ability to customize the plan based on your skill levels, goals, and how much time you have available. 
  • Getting a daily reminder to practice whichever nutrition, exercise, or lifestyle habit you’re currently working on.
  • Measuring your progress at regular intervals.

That’s what helped our clients achieve results like this:




Solution #2:
Make yourself accountable to a person… who really cares.

As we like to say here at Precision Nutrition, nothing worth doing can be done alone.

Social support — whether that’s a friend, a workout partner, your spouse, your kid, your dog, a co-worker who walks with you at lunch, a personal trainer at your local gym, whatever — is crucial.

Don’t try to do this all alone.

Independence is great, but for a project like this, you need a team and a tribe of like-minded people helping and supporting you.

Social support plus accountability and lots of caring coaching is our specialty.

We’re in this business because we want to help you feel, look, and perform better… whatever body or goals you have.

If you want to join our next nutrition coaching program, we’d love to help you.

If that’s not a great fit for you, no problem. Just find one or more people who can support you, guide you, help you, and maybe give you the occasional loving boot in the butt when you need it.

The important thing is that you make yourself accountable to somebody and get the help you need. You have a lot on your plate already; why not let someone else show you the way?

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Overstressed and overeating: How to solve the two biggest health and fitness problems most women face. appeared first on Precision Nutrition.

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Work stressing you out? Life in general? Having trouble staying consistent with your exercise and nutrition plan? If so, this article is for you.

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Why do most guys tend to get weaker, fatter, and less healthy when they get into their 30s, 40s, and 50s? Chalk it up to increased stress, increased responsibilities, and decreased time and energy.

We know we need to eat better. We know we need to take better care of ourselves. But most guys simply have a hard time staying consistent with their nutrition and exercise plans.

After helping tens of thousands of men with Precision Nutrition Coaching, we’ve seen it all—and we know there’s a solution.

You can take control of your own health and fitness. You can reverse the downward spiral of stress, and start building a healthy body you can be proud of.

And you can do it all in an hour or two per week.

Seriously.

In this article, you’ll learn:

  • the two biggest fitness-related problems that hold men back from getting and staying in shape, and
  • how to overcome these obstacles to get the body — and life — you want.

Before we get into it though, I wanted to let you know that we’re soon opening spots in Precision Nutrition Coaching.

You see, twice a year we work with small groups of men and women interested in looking and feeling better. Over the course of 12 months we help them get into the best shape of their lives… and stay that way for good.

Just so you know, we’ve tested the Precision Nutrition Coaching method with over 100,000 clients in the past 15 years. Plus, several peer-reviewed research papers have documented the safety and effectiveness of our approach.

For a sneak peek at the amazing things we’ve helped them accomplish, check out this short video:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

 

During the Precision Nutrition Coaching program we’ll guide you through important, permanent improvements in your eating, exercise, body, and health.

The results?

You’ll lose the weight (and body fat) you haven’t been able to shed for years. You’ll build physical strength and gain confidence. And you’ll end up feeling like the healthiest, strongest, fittest version of yourself.

Want to start making progress today? Here’s how to overcome two of the biggest obstacles standing in your way.

Problem #1:
Your life is busier than it’s ever been.

Some interesting things start to happen as we exit our 20s and enter our 30s, 40s, and 50s:

  • We tend to get less sleep and wake up tired and sore.
  • Our sex hormones peak… and then start their slow decline.
  • Our crackling ankles, knees, and wrists remind us that we’re getting older.
  • We tend to snack and overeat more often, especially in the evenings.
  • We do less binge drinking, but more consistent drinking. Polishing off a bottle of wine or drinking a few beers each night becomes an ordinary routine.

Of course it’s not all negative. Lots of positive things start happening too:

  • If we’re lucky, we get a good career that’s challenging and rewarding.
  • We make more money than when we were younger.
  • We develop long-lasting relationships with people we love.
  • We start building and nurturing a family.
  • We become (presumably) smarter and more experienced.

While every guy’s life experience is different, there are a few things that remain consistent no matter who you are. For most guys, getting older usually means:

  • increased responsibilities at home
  • increased stress from work
  • less time to take care of themselves

This is how we end up with a gym membership we rarely use, a healthy cookbook we rarely open, and a body we’re not particularly proud of.

Sure, we want to drop some fat and look more muscular and fit… but we just don’t have the time or energy. Someday, we tell ourselves, we’re finally going to get our ass in gear.

The only problem? “Someday” keeps getting postponed.

According to our research, lots of guys are so stressed out with work and family obligations, that they don’t feel like they have the time or energy to “really commit” to a nutrition or exercise plan.

But what if you didn’t have to dedicate a huge portion of your life to getting in shape?

What most guys do when they feel busy and stressed:

  • Let their busy schedule overtake their health.
  • Set huge fitness goals they don’t have a miracle of hitting.
  • Continue to add body fat and beat themselves up for not making a change.

What you can do to be successful:

  • Embrace exercise minimalism.
  • Identify the biggest gap in your nutrition and work on fixing it (while ignoring everything else).

Embrace exercise minimalism.

You don’t have to spend hours in the gym to get in better shape.

That’s why in Precision Nutrition Coaching, we give our clients four workout options:

  • Full workout
  • At-home workout (minimal equipment)
  • Quick workout (don’t have much time)
  • Do your own workout

We also give them the ability to modify their workouts, with more difficult or less difficult exercises, depending on how they’re feeling that day. That way they’re always doing something rather than nothing. (Because let’s face it: the gym is the first thing to go when we get busy and stressed at work.)

So how do you embrace exercise minimalism on your own?

If you’re looking for something to try this week, here’s a plan I wrote for a good friend of mine who was struggling to find time to exercise. It’s a simple, strategic way for busy guys to get their weekly exercise in without stressing out about missing the gym.

And the whole thing takes less than an hour per week.

Day 1 Day 2 Day 3 Day 4
15 minutes 6 minutes 15 minutes 15 minutes
Pushups x 10 reps 2 minute walk Pushups x 10 reps Pedal 3 miles on an Airdyne / other exercise bike
Inverted rows x 10 reps 15 second sprint on the treadmill at 8 mph & 10% incline Reverse crunches x 10 reps Maintain steady breathing through your nose
Kettlebell swings x 10 reps Rest 15 seconds (straddling treadmill) Goblet squats with dumbbell x 10 reps
Rest 1 minute Repeat 5x Rest 1 minute
Repeat 5x 2 minute walk Repeat 5x

To make continual progress, it’s important to do one thing to make each workout more challenging every time you do it.

For strength workouts, this means doing additional repetitions or reducing the rest time between rounds. For the sprinting workout, this means increasing the incline, the speed, or the number of repeated sprints. And for the 3-mile bike ride you can try to do it faster than the time before, or you can go a little longer (like 3.1 miles).

It doesn’t matter what you choose, as long as you do one thing more than the last time.

Identify the biggest gap in your nutrition and work on fixing it.

According to our research, most guys we’ve polled know how important nutrition is for looking and feeling better. And they know they need to follow some sort of nutrition plan. However, they don’t know where to start. (Or they start a new diet and try to change everything at once, which usually fails).

Instead of trying to change everything about the way you eat right now—which will just add to your stress levels—we encourage you to follow the advice we give to our clients:

Pick one thing about the way you eat—the thing you think will make the biggest improvement to your nutrition—and focus on it exclusively for a couple of weeks.

Once you’ve been consistent for 14-21 days, then you can pick another thing to try. The goal is to practice simple, strategic actions that build over time.

So how do you know what thing to pick? Easy. Just ask yourself this question:

“What’s the one thing I could do right now to feel better about my nutrition?”

Chances are you have a good idea on what you need to do. Here’s a short list of what some of our clients have focused on:

Goal: Drink less beer.
Action: Instead of drinking two beers every night, have one beer.

Goal: Eat less junk food / fast food.
Action: Instead of stopping in for a burger or taco for lunch, go to a grocery store and get a pre-made salad with chicken on it.

Goal: Reduce carbohydrates.
Action: Instead of ordering fries at dinner, get a salad. Instead of having a breakfast sandwich, order scrambled eggs.

The idea here is to pick the one nutrition practice that will make the biggest impact on your body and health right now.

If you need help deciding what that is—or if you just want to follow a proven nutrition plan—well, that’s what we do best. A good first step would be to learn more about Precision Nutrition Coaching.

Problem #2:
You know what to do… but you’re just not consistent.

This is the motherlode of all problems. According to our research, roughly 65 percent of guys (and likely a lot more) report that they struggle with staying consistent.

And it’s not like they’re complete exercise beginners. Here’s what most guys have tried before getting results with us:

  • P90X, Insanity, and other workout DVDs
  • CrossFit and other group workouts
  • Fitbit, Apple Watch and other wearable fitness technology
  • Popular diets like intermittent fasting, paleo, and low-carb
  • Workout books and magazine articles

Of course, these aren’t “bad” options. They end up working for some people. But eventually most of these methods and tools begin to break down and fail over time.

Why is that?

It’s because they’re surface solutions. They help solve a surface-level problem.

  • Don’t have a gym to train at? Now you do.
  • Want to track how many calories you eat? Here’s an app.
  • Want to know how many steps you’re taking? Wear this bracelet thing.

The only problem with surface-level solutions? They only work for a little while.

They don’t account for the ups and downs of everyday life. They don’t adapt to your life. And because of that, they don’t help you stay consistent.

What most guys do when they fail to be consistent.

  • Pick another surface solution to follow.

What you can do to be successful:

  • Make yourself accountable to a program.
  • Make yourself accountable to a person.

Make yourself accountable to a program.

Ideally, you want a program that covers a few bases:

  • It’s been tested with lots of people (so you know it actually works).
  • It’s customizable to your lifestyle (so you can stay consistent and do it even when you’re busy).
  • It’s something you actually enjoy doing (who’s going to exercise if it’s not fun?).
  • There’s something big and positive to shoot for (a pot of gold at the end of the rainbow).

The first three are incredibly important; they’re the cornerstone of a solid exercise and nutrition program. But the fourth one—having something big and positive to shoot for—is often overlooked.

In fact, most programs do the opposite: They make you feel guilty and bad for “slacking” or for not being a paragon of health and fitness. But we don’t need any more negativity in our lives, and we’re sure you don’t either.

That’s why we give away $250,000 every year in Precision Nutrition Coaching. It’s just something extra to push for, something to look forward to, something to inspire a little internal competition.

Javier lost 60 pounds in PN Coaching; we surprised him with $25,000.

So how do you know if a certain program will help keep you accountable?

After 15+ years in the fitness industry, we’ve determined that the following four things are of the utmost importance:

  • You need a way to measure your progress and track it on a daily, weekly, and monthly basis.
  • You need to follow a structured plan, but still have room to move at your own speed when needed.
  • You need a daily reminder to practice whichever nutrition, exercise, or lifestyle habit you’re currently working on.
  • You need it to be customizable to your skill levels, goals, and how much time you have available.

That’s what helped our clients achieve results like this:




Make yourself accountable to a person.

This tip isn’t for everyone but it can often make the difference between consistently getting great results or falling off the wagon.

Personal accountability is more important than personal motivation for one simple reason: No one always feels motivated to go to the gym or make healthy eating choices.

But if we have someone who’s checking up on us to see how things are going, we’ll likely do better because a) we don’t want to disappoint the person who’s helping us and b) we don’t want to look or feel lazy.

If we’re accountable to another person, we’ll actually do the workouts and eat the food we need to look and feel great. And we’ll do it over and over again, even when the going gets tough.

That’s why the most successful guys become accountable to another person. It could be a friend or workout partner. It could be your spouse. It could be a local personal trainer or fitness expert.

Or if you want to join our next coaching program, we can help you too.

The important thing is that you make yourself accountable to somebody.

Want help becoming the healthiest, fittest, strongest version of you?

Most people know that regular movement, eating well, sleep, and stress management are important for looking and feeling better. Yet they need help applying that knowledge in the context of their busy, sometimes stressful lives.

Over the past 15 years, we’ve used the Precision Nutrition Coaching method to help over 100,000 clients lose fat, get stronger, and improve their health… for the long-term… no matter what challenges they’re dealing with.

It’s also why we work with health, fitness, and wellness professionals (through our Level 1 and Level 2 Certification programs) to teach them how to coach their own clients through the same challenges.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, July 17th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Stressed and out of shape: How to solve the two biggest health and fitness problems most guys face. appeared first on Precision Nutrition.

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If you’re new to health, fitness, or nutrition coaching you’ve probably worried — at least a little — about how you’re going to get clients. Especially in this age of paid search, Facebook ads, and more. Well, worry no longer. These simple, fast, and free client acquisition strategies will help you get your first few clients. Or, if you already have a few, they’ll help you get a few more.

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After coaching over 50,000 health, fitness, and wellness professionals through the Precision Nutrition Certification program, I’ve learned that new coaches (or coaches going out on their own for the first time) struggle most with one thing:

Getting new clients.

That’s totally understandable.

Beyond the early discomfort many new pros feel around learning “sales” and “marketing”, it’s also easy to get a little intimidated when looking at established brands and seeing the big audiences they’ve built, the content they’re creating, or the ads they’re running.

“JB, how can I compete?”

“I don’t even know the first thing about marketing funnels.”

“And who’s got that kind of money to invest in ads?”

While I can totally empathize with these feelings, I’ve got some good news:

You don’t have to compete!

Instead, you have to start at the beginning, just like those companies did. You start by going from zero to a few clients. Then you go from a few clients to a few more.

Even better news?

Getting your first few (or your next few) clients is cheap and easy.

You don’t need to master SEO, or spend money that you don’t yet have on Facebook ads, or build a big Instagram following.

Yes, those are the things getting attention today. But, for someone just starting out, they’re a distraction from the real work, which I’ll share below.

Indeed, use any of the three strategies I’m about to share and you’ll be shocked and amazed at how cheap and easy it is to attract your first few clients.

But, before the strategies, do you even know what you’re selling?

If I pressed, you’d probably give me a bunch of really smart answers:

“JB, of course I know what I’m selling!”

“I’m selling evidence-based nutrition coaching!”

“I’m selling my thousand years of education and master-level expertise!”

“I’m selling my slick, efficient online coaching platform!”

And I’ll say:

No you’re not.

Here’s something that might sound confusing at first, but will change the way you view your business, and how powerfully you attract clients.

No one wants nutrition, exercise, or lifestyle coaching.

No one wants daily practices, new habits, or lessons and thought exercises. No one wants custom workouts. No one wants diets, meal plans, or menus.

No one wants the product or service you’re selling.

What people want is to become a better version of themselves.

This image (from this excellent post) says it all:

You see, people don’t buy a university degree or certification, they buy the promise of ending up more knowledgeable, smarter, and (maybe) more employable.

People don’t buy canvas shoes or fancy sunglasses, they buy the idea of looking cooler, having special things, and making a fashion statement.

Likewise, people don’t buy nutrition coaching, they buy a hopeful vision of their future, one where they are healthier, stronger, and happier.

In other words, you’re not the subject of sales pitch, your client is.

Make them the hero of the story.

In essence, it’s your job to show them how working with you will turn them into an “Awesome person who can do rad stuff!”

(For more on this, with lots of examples, check out: How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.)

For now, onto your “get a few new clients” strategies.

Strategy #1:
Survey Selling

Survey selling is something we do extensively, and very effectively, at Precision Nutrition. But we do it in a more complex, “scaled-up” kinda way.

You probably don’t need all that.

Which is why I love sharing this simpler way of doing survey selling from my friend Jon Goodman, of the Personal Trainer Development Centre and OnlineTrainer.com.

Jon’s strategy involves creating a simple survey (using Google Forms) that you can post on social media to attract the exact kind of client you’re after.

Here’s how to do it.

First, think about the type of person you want to serve.

Write down your ideal client’s:

  • Age range
  • Gender
  • Specific goal
  • Potential limitations

Here are two examples of what you might come up with:

My ideal clients are 20-30-year-old guys who want to lose a bit of fat and put on 5-10 lbs of muscle and have no serious injuries.

My ideal clients are 45-55-year-old females who want to lose no more than 10 lbs of fat but feel like they’ve tried everything and nothing seems to work.

Next, create a Google Form.

(If you don’t know how to make a Google form, click here for a tutorial.)

When starting a new survey, according to Jon’s method, you’ll need to create:

  • a title
  • a compelling description,
  • a few demographic + contact info questions

Here’s an example of what you might come up with:

Feel free to copy the exact format above, adjusting the title and description to match what you’re offering.

When it comes to the description, here’s the formula:

“I’m looking for {number of people}  {gender} ages {age range} who live in {your location} and are looking to {goal}. If this is you, please fill out the form below.

All eligible applications will be contacted by phone.”

Once you’re happy with the form, click “Send” at the top right and select the link icon in the pop-up window. This will give you a direct link to your form.

Be sure to save that link somewhere.

Finally, enable notifications so that you’ll be emailed every time a prospective client submits a completed form. To do this, go to your Google Drive, select your form, and click on the header titled “Responses”.

Then click the “Create spreadsheet” icon, which will redirect you to a Google spreadsheet.

In the spreadsheet page, click “Tools” at the top and select “Notification rules”.

A window will pop up with an option to have the system email you whenever users submit, either immediately, or collected into a daily digest. Select your preference.

Finally, share your survey on Facebook, Instagram, wherever.

For example, on Instagram change your description link to your survey link and upload a pic saying that you’re taking on clients (specific to the type) and use the script below, which directs people to click the link.

And, on Facebook you’ll share a status update with the same script (below) that links to your form. Here’s your script:

***I’m looking for {number of people} {gender} ages {age range} looking to {goal} that live in {location}.***

I am looking for {gender} who want to:

-{benefit 1}

-{benefit 2}

-{benefit 3}

Spots are extremely limited and I’m only looking for {number of people} who are ready to make a change today. To apply, fill out the quick survey below and I’ll be in touch if you meet the requirements:

===> {link to your Google form}

The benefits you include will vary but they should speak to the hopeful future I described earlier. In other words, list things that help them envision becoming an “Awesome person who can do rad stuff!”

Again, for lots of examples of this, check out my new article: How to sell sustainable coaching in a world of ‘overnight abs’. 6 strategies for better client buy-in and a stronger coaching business.

Note: You can use this method on any platform, via email, whatever. Just get the message out there and send people to your survey.

Be sure to call them right away.

Ideally you’ll call people within 20 minutes of them filling out your survey. I don’t care what you’re doing. Strike while it’s hot.

Go through the same process that you would on any other sales call.

(If you’re not sure how sales calls should go, check out Jon’s article: Selling Personal Training in 5 Steps).

Keep following up.

If they answer, it’s a great call, and you sell/book them in for an appointment, and they show up… go ahead and dance your happy dance.

If they don’t answer, if they answer but don’t book an appointment, or if they answer and book an appointment but don’t show up… keep following up once a week for the first month. And once a month after that until they become a client or ask you to stop calling.

And, folks, that’s pretty much it.

If you decide to try this method, you’ll be up and running with your first post, for free, inside of 30 minutes. And, most people who try it, report getting 1-3 new clients within a day or two.

No joke.

Even if you think this is too simple, or couldn’t possibly work, try it anyway. People constantly tell me that they would have never expected something like this to help them… but that it did, big-time.

Strategy #2:
The “Tell People What You Do” Challenge

In our ProCoach Facebook group we recently did a 2-week challenge. Coaches were encouraged to do something incredibly simple (yet radical in 2018, it seems).

They were asked to talk to people.

You know, like, real people. In real life.

Specifically, we asked them to tell one person a day what they do. That person could be anyone: the barista that frothed the milk on their latte, the cashier at the grocery store, or the lady sitting next to them on their commuter train.

The goal was to develop a “script” about what they do, get comfortable talking about it, and maybe even get a new client or a referral.

Our coaches went nuts. It kinda blew everyone’s minds.

Some of our coaches felt that icky stretch feeling you get when growth is happening. ProCoach Melissa Dow found she had to override her usual instinct to wait for people to come to her. “It was uncomfortable, but that’s where learning begins, right?” she says.

Many found they got better at it along the way, like ProCoach Beth Balcezak Daugherty who found that although she often felt hesitant before reaching out, most people thanked her afterwards. “It got easier!” she reassures us.

ProCoach Jen Kates also found it got easier: “IT DOESN’T SUCK, AND IT’S ACTUALLY A LOT OF FUN ONCE YOU GET OVER THE HURDLE!!!”  (Note: The caps and exclamation points are hers.)

At the conclusion of the challenge, many coaches remarked on the tremendous potential of this simple act.

“The biggest takeaway from this process for me was just how many opportunities there are hidden in plain view.” said ProCoach Simon Dannapfel.

Interested in trying this challenge yourself?

Here’s how to do it:

Build your elevator pitch.

Begin by making sure you can actually describe what you do without rambling and without boring listeners with irrelevant details.

A simple way to do this is to fill in the following blanks.

“I help {kind of person}

to {action/benefit}

so that they can {brighter future/more inspiring benefit}.”

Here are some examples of what you might come up with:

“I help {new moms}, to {get active and eat better}, so that they can {drop their baby weight and feel more energy}.”

“I help {busy executives}, to {find time in their schedule for healthy habits}, so they can {finally get their health under control}.”

“I help {young athletes}, to {improve their movement quality}, so that they can {dominate on the playing field & injury-proof themselves}.”

“I help {people in their 60s and 70s}, to {begin a new movement practice}, so they can {walk, jump, run, & play with their grandkids}.”

Next, pick a person (any person) every day to talk to.

Approach folks however you like to get the conversation started.

If you’re not sure how to do that without coming off creepy, break the ice with something like this:

“Hey!

I’m doing this 2 week challenge where I have to tell someone about what I do, and you’re who I chose today!”

“Is that cool?”

Then lay the elevator pitch — or something like it — on them.

And, if they seem interested, expand on it.

If you make a genuine connection, ask if you can follow up.

The conversation could end pleasantly but without any real interest on their part. That’s totally fine. You will still benefit from the practice.

However, should they express real interest, keep the conversation going with something like:

“Hey, thanks for listening today. Mission accomplished on the contest!

Before I roll, you seemed kinda interested in {some aspect of what you talked about} and a really cool resource just popped into my head that I’d love to share.

Could you write down your email address so I can send it over?
(Alternatively you can get their cell number, FB page, or whatever).

Just so you know, “no” is a fine answer here. After all, we just met. However, I do think you’ll dig it. And I promise not to bug you beyond that.”

Then give them something awesome!

If they share their email address, wait a day and follow up with a cool article, some recipes, an infographic, an inspiring YouTube video, whatever you think will be helpful and is in line with what you talked about.

It doesn’t have to be your own content. Just something that’s high quality and will be genuinely helpful.

“Hi!

It’s {your name], we met yesterday at {place} and we talked about {topic}.

Wanted to follow up with {the thing I promised}, which I think you’ll like.

Here’s the link:

{link to the thing here}

No obligation to {watch it, read it, etc}. I just thought it might help.”

If they respond, remind them about your services.

If they follow up, reply with a casual reference to your services.

“Thanks for the note!

I’m so glad you liked {the thing you sent}!

I don’t know if you, or anyone you know, would be interested in this… but I’m running this program that starts in two weeks.

I’ll be working with {number of people} {gender} ages {age range} looking to {goal} that live in {location}.

Spots are extremely limited and I’m only looking for {number of people}.

Let me know if you’re interested by filling out this super-quick survey below.

===> {link to your Google form}

Again, no pressure. Just sharing this in case you, or a friend, might be interested.”

So there you have it.

A step-by-step guide on how to talk to people, and how to follow-up in a non-creepy, not-overly-pushy kind of way.

The point of this exercise is to show you that there are potential clients everywhere.

You just need to speak up so they know you’re there.

Strategy #3:
Leverage Your Existing Communities

Many of us belong to one group, or a host of them, either online or in-person.

These are often unrelated to health and fitness, which — in this case — is a good thing as it gives you the opportunity to share what you do with a novel audience.

For example, you might be part of:

  • A Facebook group for new moms, because hey! You have spit-up on your shirt too!
  • A Saturday morning bring-your-dog-and-hike group. People who love dogs and all-terrain boots??! Your tail is wagging.
  • An online forum for people who dig classic cars. Mustang Fastback? I’m all in.
  • A faith community where you worship once a week plus participate in community service activities together.
  • A weekly online mastermind group of career-change-entrepreneurs. You all have great stories about the day you broke free from corporate shackles.

If you do it right, these groups can be an amazing source of new clients.

ProCoach Carolina Belmares has a great story of how she used this method.

Carolina is from Mexico, but currently lives just outside of Toronto, Canada. She joined a Facebook group for Mexican women living abroad.

Carolina was genuinely excited to connect to this group of women and took her time getting to know them. She responded to people’s posts, and posted her own successes and woes living abroad as a Mexican woman.

She took note of the tone and “vibe” of this group, and generally just tried to be kind, helpful, and supportive to the other members without talking much about what she does for a living.

After a while, she posted about her coaching work.

It was more of a “this is my life story” kind of post, but she also happened to mention that she was an online nutrition coach and dropped some information about a program she was running that was starting soon.

In Carolina’s words, “The response was beyond insane.”

Not long after she posted, her tally was:

714 reactions to the original post

181 comments asking for more information

259 new “Likes” on her personal coaching Facebook page

83 brand new subscriptions to her mailing list

Too many private messages to count

Not bad for a free group that you were interested in hanging out with anyway.

To try this method yourself:

Consider the groups you’re currently a member of (online or in person).

If you’re not a member of any, consider whether there are any groups you’d like to be a part of and would be good candidates for your coaching. (Remember, it’s better if they’re not fitness or nutrition groups).

Engage with the group in an authentic, helpful, supportive way.

Don’t just go joining groups to make your elevator pitch as “pitching” in groups is universally frowned upon. Instead, become a real part of the community and only talk about what you do if it’s relevant to the conversations already going on.

If a fitness or nutrition topic comes up, bingo!

Be the biggest keener in the room. Help answer questions. Offer support. Send people helpful links, articles, videos, and other resources. But, still, hold back a little on mentioning your services.

After you’ve built some trust and genuine connections, mention your services.

Have your information easily available if people want it, but don’t be pushy about it. If you need a ratio to work with, then let’s say for every 10 genuine, non-work related comments, you can slide in something about your coaching.

In the end, joining a group is one of the most mutually beneficial methods for building your practice. You’ll have access to a wide audience to which you can extend help and support, but you’ll also connect with “your people”.

Bonus Strategy:
Send People To The Right Place

So you’ve employed one or more of the free strategies above… and your prospect list is growing. Awesome!

These prospects will likely have questions about your expertise, experience, the services you provide, and — most importantly — how you’ll help them improve their habits, health, and body.

Answering these by chatting one-on-one works. In fact, it’s one of my favorite options since it offers a personal touch. However, if you’re an online coach, or your prospect list is booming, you may need something more scalable.

That’s where a “landing page” comes in.

Your landing page lets people know who you are, what you’re offering, what your credentials are, who you’ve worked with, and how you can help them live the hopeful future they’re dreaming of.

With Precision Nutrition’s ProCoach we automatically generate this for ProCoaches. After answering a few simple questions within their ProCoach dashboards they get a customized mini-site for their business, complete with a custom web address. It lays out their services including the features, benefits, and hopeful future they’re promising.

Not only does this “do the selling for them”, it also positions them as the skilled, experienced, and educated coaches their clients need to reach their goals.

Example custom mini-site we generated for one of our ProCoaches.

Whether your landing page is a Facebook profile, a single web page, or a full-blown mini-site is up to you. The key is to make sure you have a place to send prospects that’s clear, compelling, and increases their desire to work with you.

What to do next:
Some tips from Precision Nutrition

In this article we’ve outlined a few highly effective strategies for getting a few new clients, or the next few after that. Begin with…

Knowing the “why” of what you’re selling, not just the “what”.

Spend time thinking about what prospective clients want their lives to be like. And how you can start connecting your coaching to those outcomes.

Again, you’re not selling your superstar nutrition knowledge, your sleek online program, or even health coaching.

You’re selling possibility to your clients: the possibility to feel, look, and move better; to gain more confidence, strength, and resilience; to have a better life.

Refine your elevator pitch.

Come up with a concise way of describing how you help people.

“I help {kind of person}

to {action/benefit}

so that they can {brighter future/more inspiring benefit}.”

Pick a challenge, any challenge.

The above strategies only work if you practice them. Not just once, but consistently. (Remember, they get easier the more you do them!)

So pick one of the client-attracting methods above. Any one will do.

And get started today.

I mean, like, right now.

Even if you don’t know how to do it perfectly yet, start anyway. Because perfection is often the enemy of action.

Stay consistent.

Once you deploy one, or more, of the methods above, challenge yourself to stick with it for at least a month.

For extra points, use a calendar to track your consistency and your results. At the end of the period, evaluate your progress. Did it work? If not, was there something about the way you executed it that could be refined?

Practicing these methods will show you precisely where you need to grow.

Does your voice shake every time you talk to a new person? No sweat, that just means you need more practice talking to strangers.

Did your Google Form get zero clicks? Maybe you need to work on your written communication.

Did someone call you a know-it-all jerk on your Facebook group? Maybe you need to practice coming off as less judgmental and more compassionate.

Failure isn’t possible here. Everything you get back from this practice is simply feedback to inform future growth.

Learn to follow up.

In all of these methods, following up is key.

Remember that when people are considering change, they often start out with ambivalence. They’re kinda interested in taking the leap, but also kinda scared and inclined to stay safe under the covers.

Following up with people can gently move them towards ready-to-take-a-leap.

But selling without looking sleazy is an art. If you push too hard with people, it can have the opposite effect.

In your early follow-ups with someone, aim simply to be useful and offer support. Send them cool content, ask them about their challenges, and encourage them.

When you sense some interest, subtly mention your services, in a “no pressure” kind of way. Let them know you’re available when they’re ready.

Ready to build a thriving coaching practice?

Tested with over 100,000 clients now, Precision Nutrition’s ProCoach makes it easy to deliver the sustainable, research-proven nutrition and lifestyle coaching discussed in this article to anyone who needs it… from paying clients and patients, to family, to co-workers, to loved ones.

Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.

Interested? Add your name to the presale list. You’ll save 30% and secure your spot 24 hours before everyone else.

On Wednesday, June 5th, 2019, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.
  • You’re more likely to get a spot. Remember, last time we sold out within hours. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

The post 3 simple, fast, free strategies for getting coaching clients… even if you don’t like marketing. appeared first on Precision Nutrition.

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Looking for an effective way to eat better, improve your health, and finally get the body you want? You’re in the right place. At Precision Nutrition, we help men and women get in their best shape ever — and stay that way — no matter how busy and hectic life gets. And the best news? We’ll soon be opening up spots in our next nutrition coaching group. 

What’s different about Precision Nutrition Coaching? We literally wrote the book on nutrition coaching and body transformation. Watch this video to see the amazing things our clients have accomplished over the past 15 years:

Meet some of the people whose bodies — and lives — have been changed by Precision Nutrition Coaching.

 

Ready to become your fittest, strongest, healthiest self? The time is now.

On Wednesday, June 5th, 2019 we’re opening registration for the next Precision Nutrition Coaching program for men and women.

As a coaching client, you’ll get a personal coach from our world-class coaching team and, with their support, you’ll learn how to:

  • Eat better, without dieting or feeling deprived.
  • Get active, no matter what shape you’re in now.
  • Ditch the food rules, dropping the fad diets and conflicting advice.
  • Build fitness into your life, without it taking over.
  • Achieve, and maintain, your goals, even when life gets busy.

The result? You’ll:

  • Lose the weight/fat you haven’t been able to shed for years.
  • Build physical strength and confidence in your body.
  • Gain mental confidence, no longer hiding your gifts and talents.
  • Let go of food confusion, learn what to do, how to do it.
  • Get off the diet roller coaster once and for all, and never look back.

Seriously, imagine a life where you…

…feel physically and mentally strong, capable of taking on any challenge without worrying that your energy levels or body weight will get in the way.

…can run around with your kids, or grandkids, without feeling pain, winded, or tired; and you can do it again the next day.

…excitedly book a beach vacation without wondering how you’ll look (or feel) in a swimsuit, walking along the beach.

…look forward to having your picture taken without wondering “who’s that person, and when did they start looking like that?”

…feel like food is your friend, not your enemy, and never diet again.

And here’s some really exciting news.

For now, we’ll continue to offer the program at the lowest price ever ($97 USD per month), and we’ve committed another $250,000 USD in prize money to the clients who experience the biggest transformations — physical, mental, and more.

Will Precision Nutrition work for you?

Yes, and here’s why.

Over the past 15 years, we’ve proven that the Precision Nutrition Coaching method is effective — through working with over 100,000 clients and publishing several peer-reviewed research papers on our approach.

Our coaching team is made up of the top Ph.D.s, nutritionists, strength coaches, counselors, researchers, and specialists in the world. We’re veterans, so we know what works — and what doesn’t.

We don’t prescribe short-term diets, meal plans, or “food rules”. Instead, we help you build the lasting skills and habits necessary to look and feel better — for the long term. For life.

Just take a look at a few of our clients.

Like Sue, a businesswoman from the UK. She lost 61 pounds with Precision Nutrition Coaching, gaining the energy and confidence — not to mention jean size — of a much younger person.

Or Carm, an artist and designer from Canada. Through Precision Nutrition Coaching he became the ‘fit guy’ he never thought he could be. Now he takes his teenage boys hiking and camping and they struggle to keep up.

Or Simone. With help from Precision Nutrition Coaching she got off the diet roller coaster and discovered a whole new freedom in her life. Now she focuses her energy on positive things vs. worrying about her weight.

Want to know how the program works?

This short video details what you can expect from Precision Nutrition for Men.

Learn exactly how Precision Nutrition Coaching for Men works.

And this one details what you can expect from Precision Nutrition for Women.

Learn exactly how Precision Nutrition Coaching for Women works.

 

We do health and fitness in a way that fits your life. (Instead of the other way around).

We know: Life can get crazy.

Work, children, aging parents, running a household, and all the surprises life can throw at us. It never stops being complicated or busy.

That’s why we do something very different.

We show you how to make health and fitness a part of your life, no matter what else is going on.

At Precision Nutrition we often say that your program should be designed for your absolute worst days — not just your best days.

You know the days I’m talking about… you’re low energy, nothing goes your way, your partner (or children) aren’t pleased when you get home, and you have a million other things to do than spend 2 hours working out and cooking organic meals.

Normal fitness plans tell you to just tough it out.

You’ve gotta want it badly enough.

If you’re aren’t willing to put in the work, you don’t deserve the results.

That’s just silly, and it’s not reality. Which is why we work closely with our clients to help them eat well and exercise no matter what’s going on in their lives.

We’ll bring the accountability it takes for you to stay consistent. We’ll review your progress, answer questions, and make recommendations to help you improve. We’ll tap you on the shoulder if you start to regress. And we’ll help you get past each hurdle along the way.

The result? You’ll get into the best shape of your life within 12 months.

And you’ll have the habits, skills, and tools to stay that way for life.

This approach has worked for thousands of clients, like Lorena, who learned that she could actually get better results with less effort.

And Sean Patrick, who learned how to get past overwhelm by taking small steps everyday.

This “real life” approach is one of the main reasons our clients achieve — and sustain — jaw-dropping transformations.

What kind of awesome transformation could you get with Precision Nutrition coaching? Check out this short video to get an idea:

See what 365 days of Precision Nutrition Coaching can do.

 

 

Now, there is a catch.

If Precision Nutrition Coaching is right for you, it can be life-changing. But because of high demand, the program usually sells out within hours.

So, if you’re interested in registering — or even if you’re just interested in learning more — your best bet is to put yourself on our free presale list.

Once you add your name, we’ll send you more info. Plus, being on the list gives you the chance to register 24 hours before the general public.

Excited about what’s possible?

Here’s a little more inspiration from some previous clients.








 

And that’s just a small sampling of the thousands of men and women who’ve had success with Precision Nutrition Coaching.

Oh, I should also mention this…

We’re giving away over $250,000 in prize money this year!

That’s right, every year we give away big prize money to the men and women who achieve the biggest transformations in our program.

Like these folks:

Rachel lost 31 pounds in PN Coaching; we surprised her with $25,000.

Javier lost 60 pounds in PN Coaching; we surprised him with $25,000.

Consider this our antidote to the “you must suffer and feel guilty to get in shape” messages typically spewed out by the fitness industry.

We don’t need any more negativity in our lives, and we’re sure you don’t either. So, instead, we give you something cool and inspiring to shoot for.

Who knows, you might end up winning one of our grand prizes, like Spencer:

Watch as we surprise recent grand prize winner Spencer.

Or Lisa:

Watch as we surprise recent grand prize winner Lisa.

 

If you’re looking for help, why not work with the best in the business?

Just so you know, in addition to Precision Nutrition Coaching, we also provide nutrition advice to the most elite athletes and professionals in the world.

Companies like Nike, and Equinox; professional sports teams like the San Antonio Spurs and the Carolina Panthers; and dozens of Olympic athletes and their coaches call on us when they want next-level nutrition and performance strategies.

Precision Nutrition has been featured in dozens of media outlets…

…and has consulted with some of the world’s most innovative companies and teams.

Precision Nutrition Coaching is so uniquely successful that Fast Company named us one of the most innovative companies in fitness.

Image 10

Precision Nutrition was named one of the 10 most innovative companies in fitness by Fast Company magazine.

Plus, as I’ve mentioned, the Precision Nutrition method has been tried and tested with over 100,000 clients. And several peer-reviewed research papers have documented its safety and effectiveness.

In the end, we know what works. We have a proven system in place. And we consistently produce life-changing results for our clients, year in and year out.

Lots of people consider us the world’s leading experts in nutrition coaching. It’s a big responsibility, and we don’t take it lightly. Which is why we do everything possible to help you succeed.

This is your chance. Don’t miss out.

To give everyone the personal care and attention they deserve, we only open our doors and accept new clients twice a year. Because of that, our programs have historically sold out in a matter of hours.

However, if you put your name on our free presale list, we’ll send you more information about the program.

Even better, you’ll get the chance to register 24 hours before everyone else, increasing your chances of getting a spot.

Plus, you’ll save up to 54% off the regular cost of the program.

Indeed, if you’re on our presale list, you’ll be able to get access to Precision Nutrition Coaching for just $97 USD per month, our lowest price ever.

I’ve been coaching for 25+ years now, and I can genuinely say this is the most affordable I’ve ever seen this caliber of coaching.

Plus, we guarantee our work. Because it’s the right thing to do.

Bring your commitment. Stick with us for a full year. Work hard.

You’ll lose the weight (and body fat) you haven’t been able to shed for years.

You’ll build physical strength and confidence. You’ll get results that last.

And if you don’t get the results you’re looking for, we’ll give you a full refund.

No risk. No joke.

Interested in Precision Nutrition Coaching? Join the presale list; you’ll save up to 54% and secure a spot 24 hours early.

We’ll be opening up spots in our next Precision Nutrition Coaching on Wednesday, June 5th, 2019.

If you’re interested in coaching and want to find out more, I’d encourage you to join our presale list below. Being on the list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition we like to reward the most interested and motivated people because they always make the best clients. Join the presale list and you’ll save up to 54% off the general public price, which is the lowest price we’ve ever offered.
  • You’re more likely to get a spot. To give clients the personal care and attention they deserve, we only open up the program twice a year. Last time we opened registration, we sold out within minutes. By joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to change your body, and your life, with help from the world’s best coaches, this is your chance.

[Note: If your health and fitness are already sorted out, but you’re interested in helping others, check out our Precision Nutrition Level 1 Certification program].

The post Opening July 2019: Precision Nutrition Coaching for Men and Women appeared first on Precision Nutrition.

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Tested with over 100,000 clients, ProCoach makes it easy to deliver research-proven nutrition and lifestyle coaching to anyone who needs it… from paying clients and patients, to family, to co-workers, to loved ones.

Want to coach in-person? Online? A combination of the two? Whatever fits your ideal lifestyle, it’s all possible with ProCoach.

With the ProCoach curriculum, coaching tools, and software, you’ll be able to turn what you learned in the Precision Nutrition Certification into a thriving practice, getting better results with dozens, even hundreds, of people while working less and living life on your own terms.

++++

Wondering how you can handle more clients while still giving them a high-quality experience?

Wishing you could grow your business, work fewer hours from wherever you want, and still be a great nutrition, health, and fitness coach?

I once asked myself these exact questions.

To learn how I answered them, check out this short video. It highlights some of the key frustrations I had as an early coach, the strategies I used to overcome them, and how you can benefit from what I learned.

JB shares his early coaching struggles and how PN went from 20 to over 100,000 clients with ProCoach.

Want to know exactly how the ProCoach software works? Then check this out.

See how other health and fitness pros are using ProCoach with their clients.

 

The most reliable and effective system for coaching nutrition.

On Wednesday, June 5th, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

With ProCoach you can quickly, easily and effectively deliver — to your own clients or patients — the habit-based nutrition coaching you learned (or are learning) in the Precision Nutrition Certification program.

Maybe you’re an established health and fitness pro looking to go from 20 to 200 clients. Or perhaps you’re just starting out in this business and hoping to get your first few clients, in-person or online.

Regardless of your goals, ProCoach solves a central problem…

How can I coach more people and make more money — while working fewer/more flexible hours, and still helping people get amazing results?

Grow your business and work less.

Whether you want to start a new coaching business, or add nutrition coaching to your current business, ProCoach will help you:

  • Market and sell your services to the people who need it.
  • Coach more people while delivering exceptional results.
  • Work with people in-person or online.
  • Spend less time on the admin things that drive you crazy.
  • Spend more time on the coaching things you enjoy.
  • Work on your own terms, from anywhere in the world.

A proven curriculum, created/organized for you.

ProCoach automatically delivers — to your clients or patients, on your behalf — an online nutrition coaching curriculum that helps them:

  • practice new eating habits,
  • troubleshoot their biggest challenges,
  • stay consistent, motivated, and accountable, and
  • radically improve their nutrition, lifestyle, and health.

With you as their coach — answering questions, offering encouragement, and tracking progress through a special dashboard — ProCoach helps you get more people to their goals, reliably and effectively every time.

Develop your coaching expertise.

ProCoach will also help you:

  • Assess clients quickly and efficiently.
  • Deliver daily habits, lessons, assignments from our curriculum.
  • Review client consistency and habit adherence at any time.
  • Track clients’ physical, mental, and behavior changes every week.
  • Communicate clearly and expertly when clients are stuck.
  • Attract new clients with photos, data, testimonials, and straight-up, irrefutable, hard-data evidence of your success as a coach.

Katie Wygant - testimonial card

What’s new with ProCoach?

ProCoach is getting better every single day.

Through our exclusive ProCoach Facebook group, and the regular interviews and surveys we do with ProCoaches, we’re listening closely, responding dynamically, and creating new features every day.

As one ProCoach said: “I’m amazed at how closely you’re listening to feedback and shaping ProCoach in response. You’re saving us time, helping make both our experience and our clients’ experiences better, and much more.”

Indeed, since we opened ProCoach in June of 2016 we’ve released dozens of new features, including the following game changers.

Customized mini-site for every ProCoach

By answering a few simple questions within your ProCoach dashboard we’ll generate a customized mini website for your business, complete with a custom web address.

It’ll lay out your services, including the features, benefits, and hopeful future you’re promising.

Not only will this “do the selling for you,” it’ll also position you as the skilled, experienced, and educated coach that clients need to finally reach their goals.

ProCoach generates your own custom sales page and mini-site.

Done-For-You marketing

Attracting new clients is always a challenge. That’s why, with the help of Pat Rigsby, we created a host of online and offline marketing campaigns for you.

We built these to help you save time and make more money. They come complete with design assets, copy, and deployment instructions.

Now you can easily spread the word about your business and attract the right kind of clients without needing to be a marketing guru to do it.

Done-For-You Marketing is now built into ProCoach.

Quick-Start guides

Whenever onboarding new clients (either in-person or into an online program) it’s useful to share something tangible. Both so they feel like they’re getting something amazing for their money and so they can feel like they’re making progress on day one.

That’s why we’ve created these custom Quick-Start Guides. They’ll help set clients up for early success by giving them advice around portion control, workout nutrition, grocery shopping, and meal prep starting on Day 1.

Personalized Quick Start Guides are also built into ProCoach.

Comprehensive Learning Center

Since we first launched ProCoach in June 2016 we’ve made major improvements to our Learning Center.

With articles on every imaginable topic, and an awesome search feature, the Learning Center will teach you everything you need to be successful with ProCoach.

The comprehensive Learning Center included in ProCoach.

$20,000 in prizes for you and your clients

Every year, we invite our ProCoaches to submit photos of, and stories about, their most successful clients. Prize categories include Best Transformation and Best Story, and are organized by age and gender.

Winners in each of the 8 categories take home $2,000 USD — $1,000 to the ProCoach and $1,000 to the client. (Plus, we give away some fun bonus prizes to selected runners-up.)

ProCoach prize money winners.

ProCoach Workouts (optional)

After working with thousands of ProCoaches to deliver comprehensive nutrition and lifestyle coaching, many began asking us to unlock our vault of expert-designed exercise programs so they can deliver a more holistic, single-platform experience.

As Precision Nutrition’s own coaching programs have offered integrated exercise, nutrition, lifestyle advice for years, we decided to make available our 28 client-proven exercise tracks for you to use with selected clients.

You now have 3 options when using ProCoach. For each client, you can:

  1. Use ProCoach for nutrition coaching only
  2. Use ProCoach for both nutrition and exercise coaching
  3. Use ProCoach for exercise coaching only

The choice is yours.

ProCoach Workouts is now an option you can use with selected clients.

Community of like-minded people + top experts

With our ProCoach Facebook group, you can now work alongside an extremely supportive group of more than 2,500 ProCoaches — including trainers, nutritionists, sport coaches, researchers, therapists, and other healthcare professionals from all over the world.

With case studies, lessons, daily tips, and more, being part of this community will help you expand your network, grow your business, and strengthen your coaching skills.

You’ll also get daily access to our experts and coaches, such as Dr. Krista Scott-Dixon, Kate Solovieva, Craig Weller, Adam Feit, and more. Ask questions, get feedback and advice, and nerd out on all things fitness and nutrition.

My story: Once, I wanted to help more people. But I couldn’t.

As mentioned in the first video above, I started coaching clients about 25 years ago. Back then, there was no such thing as “automated” or “online” coaching.

It was old-school: You met clients in person, you carried a clipboard, and after sessions you’d store handwritten programs on card stock paper in an organizer off to the side of the gym.

I have so many fond memories of my time training clients. But when I think back, there’s one frustration that always jumps out.

I consistently had between 15 and 20 full-time clients. No matter what I tried, I couldn’t find time to add more.

On top of working 45-60 hours every week on the gym floor training these clients, I needed to write programs, organize nutrition habits, do record keeping, manage billing, and nurture new leads.

I needed some time back, but I felt stuck.

I was working my butt off, but not making much money once the gym took their 50% cut of my coaching fees.

I realized that to make even a little more money, I’d have to find more time… which meant sacrificing my own workouts (and health) or the few hours I had left for socializing and sleeping.

After a few years on this merry-go-round, I finally came up with a solution:

I started supplementing my in-person training with online coaching.

It began really well. But whenever my roster reached 25-35 clients, I bumped up against new problems.

Problem 1:

With online clients, I didn’t have much time left for in-person coaching. I ended up doing a ton of administrative work for my online clients: program writing, record keeping, email responses, phone calls, and other routine client management tasks.

I was surprised; online coaching wasn’t the time-saver I had imagined.

Problem 2:

I started losing track of my clients.

Because I had more clients than ever, I started forgetting who was on what program, who had what goals… I sometimes felt like an idiot, asking people “So what program are you on again?” during a session.

The interesting part? Lots of other fitness and health coaches were experiencing the same things. They felt the same frustrations.

I wasn’t a lazy, disorganized, “bad” coach.

I just needed a system.

We all did.

We needed to find ways to do the “human” work of creating programs, listening, connecting with, and motivating our clients.

But we were constantly bogged down by administrative work, like paperwork, scheduling, and receipts.

So I got to thinking:

Couldn’t technology handle much of the repetitive “busywork” of day-to-day administration?

Couldn’t it keep us organized and on track? Monitor clients, even when we were sleeping or doing other things? Send us reminders and alerts?

I started asking: Could I “outsource” all these annoying and time-wasting administrative tasks so that I can take on more clients and do what I do best… coach?

So we built a dream solution to make coaching easier.

One of my best friends, Phil Caravaggio, had an answer.

Trained in systems design engineering, Phil showed me real-life examples of how IBM, Dell, and Apple were using software to simplify and amplify their businesses.

At that moment, I knew exactly what we had to do.

We set out to build a coaching platform that would allow coaches — starting with me — to deliver the highest quality coaching experience to larger numbers of clients.

One year later: Success!

We built a beta version of ProCoach and started testing it with a new batch of clients. Immediately I was able to go from coaching 25-35 clients to 100-150 clients at a time.

All while working the same number of hours — or even less — in a given week.

Chris Poese - testimonial card

15 years later, that early prototype has become ProCoach.

That was the first prototype of Precision Nutrition’s ProCoach.

Since then, we’ve consistently and relentlessly refined the technology, the software, and the curriculum.

We’ve tested its max limits. We’ve broken it on purpose and rebuilt it so it’s stronger. We’ve found all the sweet spots.

For example:

Since we built the beta version of ProCoach, our in-house coaches at Precision Nutrition have coached an average of 5,000 clients per year with the software.

Today we’re able to coach these clients with 20 full-time Precision Nutrition supercoaches (and a group of part-time interns and mentors) who work wherever they want in the world, living life on their own terms.

You’ll notice that’s an average of about 250 clients per coach — and they get amazing results.

What kind of results are we talking about here? Check this out.

See what 365 days of ProCoach can do.

And this video shares some amazing behind-the-scenes client stories.

Bodies, and lives, are changed with ProCoach’s habit-based nutrition coaching.

As you can see, our clients are a diverse bunch. They come in all ages, shapes, and sizes. In fact, they’re probably a lot like your clients.

Which means:

The results you see in the videos above are the exact same results your clients can expect when you start using Precision Nutrition’s ProCoach.

Want to see more? Check these out:

  • Precision Nutrition Coaching – Men’s Hall of Fame
  • (225+ men’s before and after photos. Ages 21-70)
  • Precision Nutrition Coaching – Women’s Hall of Fame
  • (375+ women’s before and after photos. Ages 21-74)

Daniel Hennessey - testimonial card

The ProCoach reviews have been stellar.

In June of 2016, we opened ProCoach up to our Certification students and graduates. We wanted to let them test drive the program in their own businesses.

The response has been amazing.

We sold out all available ProCoach spots in a matter of hours — and the same thing has happened each time we’ve opened up new spots, ever since.

To date, our ProCoaches have:

  • enrolled over 100,000 new clients,
  • helped them lose over 965,000 pounds (and counting), and
  • collected nearly $57 million in revenue.

Yep, that’s all within just the first two years!

If you want to try this research-proven, client-tested, reliable system for coaching nutrition with your own clients — join us on Wednesday, June 5th.

Erika Volk Gilliland - testimonial card

Save time, increase your effectiveness, get better results, and work on your own terms.

By incorporating ProCoach into your business, and coaching practice, you’ll:

  • Add habit-based nutrition coaching to your existing services, easily.
  • Add a highly profitable revenue stream, immediately.
  • Deliver habits, lessons, assignments from our proven curriculum.
  • Review and track your clients’ consistency and progress every week.
  • Set clients up for long-term, sustainable success.
  • Attract even more new clients with photos, data, testimonials, and straight-up, irrefutable, hard-data evidence of success.

You’ll save time while making more money.

Your clients will get world-class results.

You’ll look like a rockstar coach.

And you’ll feel more in control of your time (and your work) than ever before.

Nikki Strong - testimonial card

Interested? Add your name to the presale list. You’ll save 30% and secure your spot 24 hours before everyone else.

On Wednesday, June 5th, 2019, ProCoach becomes available to all Precision Nutrition Certification students and graduates.

If you’re interested and want to find out more, I’d encourage you to join our presale list. Being on the presale list gives you two special advantages.

  • You’ll pay less than everyone else. At Precision Nutrition, we like to reward the most interested and motivated professionals, because they always make the best students and clients. Join the presale list and we’ll give you 30% off the monthly cost of Precision Nutrition’s ProCoach.
  • You’re more likely to get a spot. Remember, last time we sold out within minutes. But by joining the presale list you’ll get the opportunity to register 24 hours before everyone else, increasing your chances of getting in.

If you’re ready to help more people live their healthiest lives, grow your business, and worry less about time and money… ProCoach is your chance.

The post Opening June 2019: Precision Nutrition’s ProCoach. Where expert coaching, world-class curriculum, and innovative software meet. appeared first on Precision Nutrition.

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Learning more about nutrition is one thing; turning that knowledge into results (and a thriving practice) is another. That’s why, in this article, I share seven proven business models from top health and fitness experts. Use them to grow your existing practice — or to get a new one off the ground.

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The fields of health, fitness, and wellness are evolving.

Unless they have a specific problem they need solved, people are no longer looking for ‘personal trainers’ or ‘chiropractors’ or ‘physicians’…

… they’re looking for well-rounded ‘generalist’ coaches who can help them look, feel, and live better, in more holistic ways, and in ways that last.

A big part of that, of course, is eating better.

That’s why modern health, fitness, and wellness professionals are learning more about nutrition than ever before; they’re reading books, taking courses, attending workshops, and getting certified.

But getting the knowledge is one thing; turning it into results (and a thriving practice) it is quite another.

That’s why, when we recently updated and re-opened our Precision Nutrition Level 1 Certification, we added an entire chapter on business, advertising, and marketing (click here to see the table of contents for the course).

It’s also why we put together this article.

In it you’ll learn 7 proven models for adding nutrition coaching to your practice. (Or, if you’re just beginning, how to offer it right from the start). These come from some of the field’s top experts, including: Alwyn Cosgrove, Jonathan Goodman, Sean Greeley, Pat Rigsby, and yours truly.

Here’s a snapshot of what we’ll discuss:

Which model is best for you?

All of the strategies here are proven and expert-vetted — so you really can’t go wrong with any of them.

Still, they all have pros and cons. One model might be a lot more effective for, or better suited to, you (and the people you help) right now.

Feel free to read them all from top to bottom, or just jump to the section most relevant to you by clicking one of the links below.

Individual model

Suggested by John Berardi, Precision Nutrition

For many coaches, working one-on-one with clients and patients is a good start. In the individual model, you present yourself as a well-rounded lifestyle coach — and deliver on that promise.

One of the best ways to do this is to simply build nutrition coaching into your standard package of services.

Step 1: Get a commitment

Ask for the commitment you need to get real, sustainable change. That’s probably at least six months… maybe 12.

Establish an agreement for this duration and bill per unit of time (weekly, monthly, quarterly) instead of per session.

Then, begin your nutrition coaching practice (simply adding it to the exercise, rehab, medical, or other services you’re offering if you’re already in business).

Step 2: Decide how to work nutrition into your one-on-one sessions.

There are two options here.

Option 1: Offer a dedicated, regularly scheduled nutrition session every 1-2 weeks.

Value that session equal to what you’d value the services you’re currently offering. For example, if you charge $100/session for fitness training, you’ll charge $100/session for nutrition coaching.

Option 2: If you’re adding nutrition to an existing business, tack on 15 minutes to each session.

Again, for example, if you’re an exercise coach, do this at the start of the session, before your client is tired.

(Meet in a quiet place. Don’t do this while foam rolling/warming up.)

Of course, factor this extra time into your price per session. For example, if you charge $100 per session, consider charging $125 for a session that includes nutrition assessment and consultation.

(Likewise, if you’re a rehab specialist, or medical professional, you can do something similar.)

At this point, you’re probably thinking: “With a higher price point and a longer commitment, won’t that mean fewer clients or patients?”

Probably not. As current (and prospective) clients/patients see the tremendous value this sort of holistic coaching provides — and begin to see you as an elite-level, well-rounded coach — they’ll be more eager than ever to work with you.

However, even if you did lose a few clients/patients at first (which isn’t likely), you’ll begin attracting folks who are ready for change, and willing to commit.

That means you’ll get better results, and a better shot at establishing a great reputation, not to mention the income that reflects what you’re really worth.

Step 3: Develop your nutrition coaching format.

Here’s an example of what an hour of nutrition coaching might look like, based on the methods we teach in the Precision Nutrition Level 1 Certification:

1. Start with an assessment (if warranted) — check out the ones we use at Precision Nutrition for guidance.

This would involve tracking the things important to your client or patient. It could be objective things like weight, girths, skinfolds, blood parameters, photos and food intake. Or subjective things like mood and perceived health.

2. Review check-in questions.

During the prior week or two, you should have assigned new habits or practices for your clients or patients to work on. Review how they’ve done with those practices, celebrate all successes, and talk through any challenges around those habits.

3. Look back, look ahead.

Most people tend to focus on how far their goals are ahead of them, and how much time, effort, and work still remains. Change their focus by looking backwards and reframing the future as a set of opportunities.

Review what they’ve accomplished and what they’re currently excited about or looking forward to:

Looking back over the last xx days, what are you most proud of?

Today, what are you most excited about?

Looking forward, what are you most confident about for the next xx days?

4. Establish the next practice to work on.

Together with your client or patient, collaborate on what to do next. As part of your decision-making process, consider their progress, their changing goals, current sticking points, and what feels most important and/or urgent to them.

Once you agree on next actions, ask: How confident are you that you can follow this for the next xx days? Adjust as necessary until you come up with something you think will make a difference and they think they can actually do.

5. Create a plan/discuss next steps that will set them up for success.

Based on what we decided to practice over the next xx weeks…

What advantages do you have that’ll make this easy?

What surprises or challenges may come up and get in the way?

What sort of things might you do to overcome these challenges?

Top benefits of the individual model:

Easy to get started. If you have training clients or rehab patients, you have potential nutrition clients or patients too.

Keeps the scale small and manageable. This is a great place to start if you don’t feel ready for large-scale coaching, or if you’re simply happier coaching people one-on-one.

Simple integration with existing services. You’ll still be leaps and bounds ahead of the run-of-the-mill coaches out there because you’ll be coaching people to better, lasting change. You’ll have real results to show for your efforts — and you’ll be able to charge for it.

Small group model

Suggested by Alwyn Cosgrove, Results Fitness University

Unlike the individual model, the small group model lets you coach several people simultaneously in the same session. The sessions are held at a regular, recurring time, and everyone works together. Usually, there’s also a finite end point (such as an 8-week or 12-week program).

This is also a nice way to make the most of your time. You’re spending an hour (or whatever) regardless; 10 people paying $20 each will yield twice the revenue of 1 client paying $100 for that same hour.

Clients/patients may also prefer to trade off one-on-one time for a cheaper price — or simply like the idea that they’re sharing the journey with others.

Step 1: Add nutrition classes to your existing business.

If you have existing clients or patients, you can suggest that for an additional fee, they join your small group nutrition class.

Step 2: Consider “front-loading” nutrition for new clients.

Encourage uptake of the nutrition program by offering a free “entry level” nutrition starter class or kit when a client or patient begins working with you.

For example, at Results Fitness, every new client gets a “Phase 1” nutrition program that includes some initial habit-based coaching with bonus tools (like a food journal).

From there, Cosgrove estimates that 90% of clients upgrade to the 8-week small group program.

Feel free to experiment and discover the “winning formula” that works for your own coaching style and client or patient base.

Step 3: Develop your nutrition class.

What should the classes look like?

Class size can vary depending on your group and comfort level. However, generally 5-25 people per nutrition class is ideal.

The class structure could look something like this:

  • 30 minutes lecture on a given topic
  • 15 minute Q & A
  • 15 minute check-in and accountability session

Step 4: Find a good system for tracking compliance.

Accountability generally involves reviewing whether the client or patient has met their stated goals from the last session; and identifying what they will commit to work on for the next period of time.

The coach can assign the same habit to everyone, or allow each person to choose their own habit for the week, based on what they’re learning and their progress in the program. (Perhaps take a certain supplement each day or practice eating slowly at dinner time.)

Straightforward ways to track compliance include:

Have clients/patients sign a visibly placed whiteboard. By doing so, they’re committing to the week’s habit.

Keep a “compliance grid”. Throughout the program, track each individual’s consistency: If they miss a habit, they get an X; if they do the habit, they get the checkmark.

Assign “accountability buddies”. This allows people to partner up so they may check in with each other about their progress.

Top benefits of the small group model:

Return on investment: You maximize your profitability without investing more time. Serving more people at once, even at a lower rate than an individual hourly model, will allow you to increase profits per unit of time spent.

Accountability: For many people, the biggest barrier to success isn’t knowledge, it’s consistency. And consistency can be helped tremendously by accountability — something that naturally flows from having other people check in on your progress week after week.

Social support: We also know people are more likely to stick with the program if they have peers, friends or family with similar habits. A group model can provide a community feel and give folks a sense of support. They’ll keep coming back (and re-subscribing to your program) because they want to remain a part of the community.

Transformation contest model

Suggested by Pat Rigsby, patrigsby.com

In a transformation contest model, you provide coaching within a limited time frame (about 4 to 6 weeks), with a very clear goal. The contest offers a prize for a particular achievement, such as:

  • body composition changes
  • visual transformation
  • habit transformation
  • athletic accomplishment
  • etc.

Step 1: Develop and advertise the contest.

Decide on the criteria and find an enticing prize to draw people in. (Note: You will likely need a sponsor for this prize, especially if you’re not part of a fitness club or larger organization.)

Set a registration fee you’re comfortable with. $225 is a typical starting point.

Now, of course, to make a good contest, you need plenty of people. While you can have as many people as you like, to make it sporting I recommend about 20 people as a minimum.

Step 2: Offer ongoing coaching and accountability.

Throughout the pre-specified time frame of the program, you’ll deliver a combination of email coaching and in-person (or online) educational workshops. For example, you might send out a new email every Monday with that week’s program (i.e. exercise and nutritional habits), plus follow-up emails throughout the week.

In addition, you might host weekly in-person workshops or webinars throughout the program that discuss nutritional habits in more detail.

You may also choose to set up an online group, such as a private Facebook group, where you can send a daily reminder or “check-in” asking people to confirm they did their daily habit. This helps to build accountability into the program.

Step 3: Objectively measure results.

For instance:

  • If the goal is physical transformation, set times for in-person measurements throughout the program.
  • If the goal is athletic achievement, set times for group workouts or “fitness tests”.

Make sure criteria and measurements are clear and transparent. You don’t want people feeling misled or shortchanged.

While the program is short, it enables you to offer a lot of value in a short period.

Top benefits of the transformation contest model:

Creates urgency: The short time frame with specific set dates encourage people to make a commitment.

Highly motivating; keeps people focused: People can see real change within a short time frame, with a set endpoint. They can go “all in”, with an intense and focused effort.

Immediate cash influx and long-term financial benefit: You’re both enhancing the value of existing clients or patients by getting them to pay for a new service, and bringing in new clients/patients or who may sign up for other programs with you.

Enables you to deliver nutrition coaching and fitness/health/rehab coaching together in a structured way. This may be a good model if you want to incorporate some nutrition coaching into your work but aren’t ready to transfer it to your standard programs.

Corporate model

Suggested by Sean Greeley, Net Profit Explosion

In the corporate coaching model, you’ll provide nutrition coaching to a workplace (either a whole company or a specific department).

Corporate demand is increasing. It’s a great way to scale up your business and sell your services at a higher corporate rate.

It’s also mutually beneficial: Employees appreciate getting access to quality nutrition coaching and employers love the corporate culture and team-building benefits while improving the health of their employees.

Step 1: Get comfortable coaching large groups of people.

Get some experience with the group setting by starting with the small group or transformation contest model.

Step 2: Decide on the format of your nutrition coaching program.

For corporate clients, you’ll need to make a few amendments to your existing model, but you can borrow many of the same practices of either the small group program or the transformation contest program, depending on company size.

Top benefits of the corporate model:

High profits: Corporate coaching programs usually come with a higher price tag. Just be sure you can deliver on your promises. They will expect good service.

Less investment of time and administration: Corporate programs don’t need the marketing or sponsorship of free-standing transformation contests. This makes things more efficient (and potentially more profitable) for you. Transformation contests can be a bit heavy on logistics. Within a company environment, they become much more straightforward.

Broader audience: A corporate program can give you access to a large group of people (e.g. 100+), allowing you to sell/upgrade more clients or patients after the program is complete. (This assumes you have their permission to do so.)

Online coaching model

Suggested by Jonathan Goodman, The Personal Trainer Development Center

Online coaching typically involves weekly programming (by email or a software service), which may include written, photo and/or video content. It will require a degree of one-on-one time from you to provide accountability or answer questions, but that time should be structured and limited, as described below.

Step 1: Choose how many people you want.

Your goal number of clients/patients should depend on what you are trying to accomplish. Are you starting an online-only business? Is this supplemental to other projects, or will it be your primary work?

If it’s supplemental, or you’re just getting started, you may choose to begin with a small group (e.g. 10 to 20) and a small price point ($100/month).

Up to around 30 or 40 people seems to be manageable without special software. Beyond that point, you may wish to use a special software system to help manage clients/patients and content delivery.

Step 2: Choose your specialty or “niche”.

Efficient online nutrition coaching requires you to focus and establish templates for client/patient “type”. Pick no more than 3 types of individuals you want to include in your online program.

For example:

  • 25-30-year-old males looking to build muscle
  • Women in their 30s who recently had a baby
  • 60-75-year-old retirees
  • etc.

Step 3: Assess your prospects in advance.

Ask prospects to fill out a questionnaire. You can set up a simple survey online using a system such as Survey Monkey.

This will not only help you vet clients/patients to make sure they fit your area of specialty, but also to anticipate needs and problems in advance.

(For example, if you’re doing fitness coaching and clients have a shoulder injury, you will need to adjust their workouts accordingly.)

Step 4: Create 3-4 phases of programming for each type.

Each client/patient in the same category will receive a similar program, tailored slightly for them, based on their questionnaire answers.

Step 5: Set appointed times for compliance check-ins.

For example, at the end of the week, the client/patient can send you their food journal, or their update on what habits they kept, etc. You can schedule a time to review your email and check off compliance using your favorite method (e.g. a whiteboard or spreadsheet).

Schedule your time carefully. Set up regular appointments for yourself for when you will send materials, when you will check email or conduct accountability check-ins, schedule follow-ups, etc.

Step 6: Consider software.

Once you get a broader scope of clients/patients, you may look at buying software to help you deliver nutrition coaching materials.

Unfortunately not all software services support nutrition coaching. If you’re going the software route, be sure to speak with a representative about nutrition coaching in advance to make sure it has the functionality you need.

[Editor’s note: Precision Nutrition’s ProCoach is just this type of nutrition coaching software. It allows health, fitness, and wellness professionals to leverage our proven methods with their own clients/patients.]

Top benefits of the online coaching model:

It can save you time and money… if you do it right. Remember, online coaching doesn’t have to be a big business; it can be a great adjunct to an existing in-person business. For example, if you are training at a gym and want to try combining nutrition coaching with fitness, this can be a good way to do that on the side.

Client adherence can actually be better. Think about it: At a big rehab center, the client/patient buys “rehab” instead of a particular therapist. Since the therapist is often chosen for them, they may not be a good fit — and the client/patient feels no sense of agency in the decision. On the other hand, when you’re an online coach, the client picks you.

You reach the people who need you. Online coaching is a great way to reach people who need the help. For example, there are people who can’t afford gym memberships or personal training, or who are intimidated by gyms. Online coaching makes getting the help they need more accessible.

More flexibility. Online coaching can give you more freedom for how and when you work, allowing you to block off time according to your own schedule and use your preferred ways of working.

Just remember, in order to save you time, you must work efficiently and systematically. If you’re redesigning your programs for each and every person, and answering email all day long, you’re probably not going to get the results or profit you hoped for.

Partnership model

Suggested by John Berardi, Precision Nutrition

What if you’re not quite ready to provide nutrition coaching within your business?

No problem. You can outsource it.

The truth is, some coaches who are qualified to dispense nutrition advice (including Precision Nutrition Certified pros) decide that now isn’t the right time to formally incorporate practice-based nutrition coaching into their business.

That’s a fair decision. After all, it takes time to make any kind of addition or change to your business. It takes time to put all this nutrition stuff into practice, let alone become an expert at it. And it takes time to settle into your sweet spot of expertise, wherever you find it.

Meanwhile, you want the best for your clients or patients. You don’t want them getting lost in diet fads or repeating harmful patterns. You want them to feel good and succeed, in all areas of health and fitness.

So let’s say you decide that, at least for the time being, you’d like some help delivering nutrition coaching. This is where a partnership model can be useful.

Step 1: Start by picking your partner.

This may be a local nutritionist or dietitian who you trust and respect. Or it may be a reputable online coaching company, like us. (Obviously, at Precision Nutrition, we believe we’re the best in the world at what we do. So perhaps you want to partner with us? If so, drop us a line and let us know.)

Step 2: Decide on your partnership arrangement.

If you’re teaming up with a local nutrition pro, figure out what works best for the both of you: Will you exchange referrals? Go with affiliate-type commissions? Come up with a barter system?

There are lots of options, although my experience suggests that affiliate/referral commissions work best. With affiliate commissions, you determine a commission rate. Your affiliate partner pays you that rate for each person you refer to them. (And vice versa if they’re referring clients/patients to you.)

This type of revenue sharing model is commonly used in the digital/online world but there’s no reason it can’t be done offline too. Obviously, you can negotiate whatever you agree is fair, but a commission of 10 to 20 percent on each coaching package sold is standard.

For example, let’s say you decide you want to partner with us. As a Precision Nutrition Certification student or graduate you can become a referral partner of ours. You contact us, sign up for our affiliate program, and you’re given a special link to share with clients or patients for them to learn more about Precision Nutrition Coaching.

For each client/patient you think is a good candidate, you share that link with them. And if they go on to sign up for coaching, you get paid a generous percentage of the sale.

This is just an example, of course. You could set up a similar relationship with any other nutrition coach or nutrition company you choose, as long as they’re amenable.

The key is to make sure they’re giving advice you actually believe in, so that your clients/patients aren’t receiving mixed messages and getting confused.

Step 3: Stay in touch about their nutrition coaching.

For example, you might schedule regular check-ins to see how it’s going, what habits they’re working on, etc.

Just stay informed so you have a sense of their progress and so you can make sure your work dovetails with what’s happening on the nutrition side.

Top benefits of the partnership model:

You can take care of your clients/patients. If you aren’t ready or able to offer nutrition coaching right now, you’ll know they’re getting quality support in this area. Part of being a great coach is knowing when to call in extra resources to help your people succeed. Not everything needs to come from you.

You buy yourself some time. Keep working in the areas where you’re already a superstar. Meanwhile, keep learning and practicing in areas you want to grow. Remember, you don’t have to do everything all at once.

You keep it simple. Like your business the way it is now? Not excited about adding or changing things? Outsourcing is an easy solution.

You make a bit of money, and/or find some new clients/patients. Partnership can open up new opportunities and it can even make you some cash, with very little investment on your part.

Precision Nutrition’s ProCoach

As an addition, or alternative, to the models above, you may consider using Precision Nutrition’s ProCoach software, which offers Precision Nutrition Certification students and graduates an easy way to deliver the practice-based nutrition coaching we teach in our program.

In this model, ProCoach delivers the Precision Nutrition Coaching curriculum to your clients and patients, while keeping you in the driver’s seat as the coach.

You sign up your clients/patients, and ProCoach runs automatically for each person.

Each of your clients will get 12 months of lessons, habits and progress check-ins, delivered to them automatically on your behalf. Meanwhile, ProCoach gives you a platform to track their progress.

While ProCoach delivers the programming, you are the coach. That means you can help your clients/patients through the curriculum in whatever way you choose — whether that’s in person, entirely online, in a group setting in the gym, a corporate setting, and so on.

Here’s an idea of how this works.

Step 1: Get started on (or complete) your Precision Nutrition Certification.

Again, ProCoach is only available to Precision Nutrition Certified professionals.

Step 2: Sign up for ProCoach.

We’ll be making more spots available soon. Click here to check out our next launch date.

Step 3: Register your clients/patients for the program.

This takes less than 30 seconds per person. The program immediately kicks off and gives your client/patient access to their personal dashboard, from any device.

Step 4: Review their assessment answers.

The program begins with an initial screening and assessment questionnaire. You can then review client/patient responses to get to know more about them and understand their goals.

Step 5: Let the program run.

At this point, the program runs like clockwork. Folks get daily emails with short reviews and lessons about what they should be working on that day. Every two weeks they will practice a different habit, supported by daily guidance in the form of written, audio, and visual content.

Step 6: Review client progress.

Every week or two, clients/patients are asked to report markers of progress such as body weight and photos. Through your ProCoach dashboard you will be able to review progress. You can easily track everyone at a glance, and deep dive into each individual’s progress as you wish.

Step 7: Check in and provide feedback.

If you want to be more involved, you can check in, provide feedback, and give high fives through the ProCoach communication system. Depending on your coaching style, you can also add your own personal elements to this — such as in-person coaching, group meetups, webinars, etc.

Top benefits of the ProCoach model:

Provide a reliable nutrition coaching experience. You’ll deliver the same high quality nutrition coaching experience to every single client/patient regardless of what else is going on… in your life or theirs. ProCoach offers our “road-tested”, evidence-based, real-world-proven system and experience for everyone. We’ve put some serious mileage on it so we know it works.

Scale up. (The sky’s the limit.) You’ll be able to coach 5 clients, 50 clients, or 500 people easily — because ProCoach makes it simple. We’ve already coached over 100,000 clients using this very system. Think you can handle that many clients? Go for it. The system will work, whether you have 10 people or 10,000.

Automation makes it easy. You’ll be able to deliver nutrition habits, lessons, and assignments on time and on track, no matter what else you’re doing. Whether you’re sleeping, busy, out of town, in bed with the flu, stuck in traffic or on a plane somewhere above the Pacific ocean… it doesn’t matter. You don’t have to be there all the time, or married to your laptop, always wondering and worrying. The system will take care of your people, and make sure they get what they need. Daily, weekly, and monthly check-ins and progress tracking are also automated.

What to do next:
Some tips from Precision Nutrition

Whether you’re already in the middle of your coaching career or you’re just starting out, getting a top-notch nutrition education is the most important (and first) step.

Then you’ll need smart tools and systems for using that knowledge to get the best results for your clients/patients — and for your business.

In this article, we’ve offered lots of ideas for adding nutrition coaching to your practice. It can sometimes feel overwhelming. But starting with these steps will help you stay focused.

1. Know your stuff.

The business models we’ve laid out in this piece only work if you truly know your stuff. For example: If you’re going to coach nutrition, make sure you understand the fundamentals.

And just like nutrition, business is an ongoing learning process, too. Do you know the essentials of sales and marketing and buying psychology? Can you express what you do with clarity and passion? Do you know how to demonstrate authority and build a top-notch reputation for yourself? These may be areas where more study is needed to raise your game.

Take an honest assessment of where you are now as a coach and a business person. Where are your gaps?

Of course, if you don’t have the fundamental nutrition knowledge yet, maybe it’s time to get your Precision Nutrition Level 1 Certification. It’ll boost your credentials and up your game. Plus, once certified, you can use ProCoach.

2. Value your time and your services.

It may be tempting to give your nutrition knowledge away for free. Clients, patients (and friends and family) may ask you to do so, without giving it much consideration.

But if you want to make a great living, you need to put a price on your nutrition coaching services — whether that’s an increased hourly rate or a special program.

You also need to value your own time. The adage “time is money” is particularly true for health, fitness, and wellness. Be clear and specific about when you’re available, and how the time will be used.

You can also apply my ‘1-minute rule’. If you can answer the question in less than one minute, go for it. If you’ll need more than that, it falls under the umbrella of coaching — and that means you charge for it.

3. Use a system.

Nutrition coaching really isn’t something you can wing. The best, most effective, way to use your knowledge — for the good of your clients/patients and your business — is to have a system in place.

As you consider which business model to use, consider your goals and preferred way of working.

Do you feel most inspired when interacting with people one-on-one? Do you love the group setting because of your passion for public speaking? Are you pressed for time, making the online option most practical for you? Do you need to work with a partner or other third party for now, while you refine your nutrition knowledge and coaching skills?

All of these options have their own pros and cons; there is no single “right” way to do things.

It may take some experimentation before you find what works best for you. Start by picking one system, and giving it a try. As you go, you’ll learn from your mistakes, discover what works best, and adapt accordingly.

4. Get some support, if you need it.

You don’t have to do everything all by yourself, or all at once. If you’re not quite ready to provide nutrition coaching, you may consider a partnership model.

Or, if you want to provide nutrition coaching but want an easy and reliable delivery method and a tried-and-tested curriculum, explore Precision Nutrition’s ProCoach.

If you’re not sure which way to go right now, you can always reach out to us at Precision Nutrition — we’re happy to help.

5. Above all else, fulfill your promise.

Remember why you’re doing this in the first place — you’re passionate about health, fitness, and nutrition, and you want to use that passion to help people.

Your success fundamentally depends on the value you deliver. If people hire you because they want to live better, healthier lives, it’ll be your job to help them do that.

That’s the biggest reason nutrition coaching belongs in the health, fitness, and wellness spaces. It’s also why you have the potential to be immensely successful in these fields. Because if you deliver on the promise to help people live and feel better, you will stand out, and you will be successful.

If you’re a coach, or you want to be…

Building a successful coaching practice — in a way that provides patients and clients with long-term progress, and you long-term fulfillment and financial stability — is both an art and a science.

If you’d like to learn more about both, consider the Precision Nutrition Level 1 Certification. The next group kicks off shortly.

What’s it all about?

The Precision Nutrition Level 1 Certification is the world’s most respected nutrition education program. It gives you the knowledge, systems, and tools you need to really understand how food influences a person’s health and fitness. Plus the ability to turn that knowledge into a thriving coaching practice.

Developed over 15 years, and proven with over 100,000 clients and patients, the Level 1 curriculum stands alone as the authority on the science of nutrition and the art of coaching.

Whether you’re already mid-career, or just starting out, the Level 1 Certification is your springboard to a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results.

[Of course, if you’re already a student or graduate of the Level 1 Certification, check out our Level 2 Certification Master Class. It’s an exclusive, year-long mentorship designed for elite professionals looking to master the art of coaching and be part of the top 1% of health and fitness coaches in the world.]

Interested? Add your name to the presale list. You’ll save up to 33% and secure your spot 24 hours before everyone else.

We’ll be opening up spots in our next Precision Nutrition Level 1 Certification on Wednesday, April 3rd, 2019.

If you want to find out more, we’ve set up the following presale list, which gives you two advantages.

  • Pay less than everyone else. We like to reward people who are eager to boost their credentials and are ready to commit to getting the education they need. So we’re offering a discount of up to 33% off the general price when you sign up for the presale list.
  • Sign up 24 hours before the general public and increase your chances of getting a spot. We only open the certification program twice per year. Due to high demand, spots in the program are limited and have historically sold out in a matter of hours. But when you sign up for the presale list, we’ll give you the opportunity to register a full 24 hours before anyone else.

If you’re ready for a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results… this is your chance to see what the world’s top professional nutrition coaching system can do for you.

The post 7 proven + profitable models for adding nutrition coaching to a health and fitness business. Help more people and build a thriving practice with these expert tips. appeared first on Precision Nutrition.

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Every year, thousands of people consider starting a career in fitness and health. But most have no idea how to make their dream a reality. This article—written for both new and experienced fitness professionals—outlines a new curriculum for building a successful career. 

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Change your body, change your… career?

Becoming passionate about health and fitness put the rest of my life into perspective.

I caught the fitness bug early. I started working out and reading articles about nutrition and fitness when I was in high school. By the time I was 21, I’d put on 30 pounds of muscle, felt awesome, and vanquished my skinny guy genetics.

Like many people who start living the “healthy lifestyle”, I quickly became the go-to fitness and nutrition expert for my friends and family, a position and responsibility I enjoyed and cherished.

My new-found love for exercising and eating healthy—coupled with the results I saw in the mirror and my ability to help others get in shape—made me feel like a brand new person.

Well, almost.

Because even though I looked and felt different, the rest of my life seemed tethered to the “old me”. I’d transformed my mind and body… but I was still doing the same old stuff.

Working the same unsatisfying job. Going through the motions at my local community college. Following the same routines.

Taking control of my own health and fitness had shown me how much potential I had to change things in my life. To become happier. To find meaning and purpose. To make a difference.

So why the hell was I doing all the boring stuff I was “supposed” to do when I could do something that actually mattered?

A crazy idea popped into my head: What if I became a personal trainer and tried helping others transform their bodies? What if that was my job?

As I thought about the possibilities, I got excited. And then reality slapped me in the face. The way I saw it, I had one huge problem:

I had no formal education, no certification, and worse… absolutely no idea where to start.

Dream job

How do you become successful in the fitness industry?

I wasn’t alone. And I’m still not.

There are thousands of people who are passionate about health and fitness and considering a career change. But like me back then, they don’t know where to start.

Should they go back to school for a new degree? Get certified as a personal trainer? Or maybe something else entirely?

I remember thinking through the positives and negatives of each before deciding on a course of action.

Option 1: Go back to school.

Positives:

  • Earn a degree.
  • Learn all about biochemistry, anatomy, and exercise physiology.

Negatives:

  • Takes at least two years to finish (and more likely, four to six years).
  • Costs tens of thousands of dollars and could leave me deep in debt.
  • Doesn’t prepare me for the day-to-day work of training real people (i.e. doesn’t show me how to write training programs or nutritional plans people will actually follow).
  • Delivers few (if any) classes or resources on change psychology or business development.

Option 2: Get certified as a personal trainer.

Positives:

  • Faster than going back to school (Usually self-study, so I could go at my own pace.)
  • Costs way less money.
  • Learn enough anatomy and physiology to feel semi-competent.
  • The certificate I earned after taking the test would make me seem more credible to potential clients.

Negatives:

  • Doesn’t seem as “credible” as a degree.
  • I don’t know which certification is “good” and which certification is “bad”.
  • Still doesn’t teach me much about change psychology or business development.

So what did I do?

I got a crappy personal training certification, sweet-talked my way into a job as a “fitness assistant” at a local gym, and started training clients. (I eventually earned a better certification.)

At times, I felt like I was on top of the world. I had gamed the system! Here I was working with people, building my business, reading nutrition and exercise text books, and attending seminars. I felt like I had a big head-start.

But at other times, I felt like a fraud. I worried that everyone would look at my lack of formal education and know I was unfit to work with people, even if I was a certified trainer.

I worried that because I didn’t follow any sort of “path”, my new career in fitness was a joke. It was debilitating and even a little depressing.

But as I would later learn, my lack of a formal fitness and nutrition education put me in good company.

Be a world-class strength coach in 3 easy steps

When people ask renowned strength coach Dan John what they should do to become a successful trainer or coach, here’s what he tells them:

Step 1: Get a degree in English, study Theology, score a job as a high school teacher.

Step 2: Spend evenings teaching an online religious studies course.

Step 3: Volunteer as a strength coach with your high school track team.

Voilá, just 25 years later, you’ll be a household name in strength and conditioning.

While Dan laughs when he says this, that’s exactly what he did. And his hint of sarcasm isn’t missed, largely because Dan knows something most people don’t:

Unlike in certain fields like law and medicine, there are no clear, predetermined paths in fitness.

In other words, there is no single—or obvious—path to becoming a successful health and fitness coach.

When I realized that, I felt a huge burden lift off me. I wasn’t a fraud. I was just a guy who wanted to help people get in good shape. And, like Dan, I had simply taken an “unconventional” path to get there.

What does that mean for you?

It means that you can find the path that suits you. The path that matches your experience, personality, character, and principles.

You can create your own unique path to the dream job you want.

But how?

Start here: The new fitness industry curriculum

Of course, even though there’s no single template, you can still follow and adapt some of the patterns of the top coaches. Here’s how.

1. Start coaching immediately.

You don’t have to do anything fancy from the start. You don’t need to get a degree, rent space in a gym, or start your own studio.

In other words, you don’t need permission from anyone to get started.

All you have to do is help someone get in shape and improve their life, one step at a time.

It doesn’t matter if that someone is a friend, family member, or a paying client. The only way to see if you actually enjoy working with people is to start working with people.

And if you’re not feeling confident enough to coach on your own, ask if you can “shadow” a personal trainer or another experienced coach for a day.

Remember: You don’t have to know everything about exercise and nutrition to help someone get in shape and improve their life. All you need is to know a little bit more about health and fitness than the person you’re trying to help.

Becoming great at something (like coaching) is always about trial and error.

No matter how well prepared you think you are, no matter how many tests you pass, no matter how many internships you do, you will eventually have to try stuff and you will still have to make mistakes. On your own.

So start doing—and learning—now.

2. Get certified.

While you’re coaching, start earning your credentials.

Yes, we all know that a lot of certifications in the fitness industry are considered a joke. Many require a single weekend of “effort” (and I put that in quotations deliberately).

Most barely scratch the surface of what a trainer really needs to know to work effectively with a client.

But if you want to be viewed as a professional—and if you want insurance—you’ll need the paperwork. So get some kind of certification anyway.

Start with a basic certification like one of the following:

Once you’ve cleared the initial hurdle and have rounded out your skill set (see below), you can consider more advanced certifications and mentorships.

3. Become a “complete” fitness professional.

Once you get your basic personal training certification, it’s time to take it a step further and expand your education. We know that exercise alone won’t get your clients the kind of results they’re hiring you for.

And your clients will need more help than just the two or three sessions a week they have with you.

So what you should you do?

Nutrition education

First, learn more about nutrition, so you can feel more confident discussing food and diet with your clients.

Nutrition is where people 1) need the most help and 2) will see the greatest results.

In fact, including nutrition coaching with your training advice can increase your effectiveness as a trainer by at least five times.

In other words:

  • That could be 25 pounds lost, instead of 5.
  • That could be 20 points knocked off the blood pressure score, instead of 4.
  • That could be 5 inches off someone’s waist, not 1.

That could be at least five times more client commitment, confidence, motivation, retention, and satisfaction… with five times less effort from you.

Since a high-quality, real-world nutrition certification didn’t exist a few years ago, we set out to create one: The Precision Nutrition Certification. It’s quickly become the industry’s most respected nutrition certification, a fact we’re very proud of.

And if you’re already a student or graduate of the Level 1 program, we’ve got something for you too. Check out this Level 2 page where you can learn more about the Master Class.

Also, if you want more research on the different nutrition education options out there, check out this site. It compares and contrasts the best schools and online education platforms. That way you can make an educated decision on what’s best for you.

Movement education

After establishing your nutrition system, I recommend one more thing to round out your basic skill set: improving your ability to assess movement.

Most exercise programming assumes that clients move well to begin with. And that might be true, if you were training child circus performers, instead of office workers or athletes and manual laborers with years of repetitive stresses and strains.

As physical therapist Gray Cook says, you shouldn’t load dysfunctional movement patterns. Adding weight to a structure that can’t support it isn’t going to make that structure any better.

Your exercise programming can actually hurt your clients if you don’t first learn how to help them fix their dysfunctional movement patterns.

So, consider checking out one of the following education tracks for better understanding and programming movement.

4. Learn how to coach real people.

After you’ve spent some time learning about movement, nutrition, and exercise programing it’s time to learn how to coach your clients. 

That means understanding the deeper psychology at play and saying the right things in the right ways at the right times. It means really connecting with your clients and helping them through their body  transformations one step at a time.

You can have someone do all the squats and eat all the broccoli you want, but until you learn “change psychology” and the art of coaching, you’ll never be able to actually help your clients change their habits.

Where should you start?

Here are two must-read resources to check out:

Note: In the second article we share six books that will teach you the basics of change psychology. Use it as a jumping off point for digging deeper into this area.

And if you’ve done all that and you’re ready to level up, you might consider these courses:

5. Get some business training.

You’ve gotta keep the lights on, your financials in order, and clients coming in the door. But how?

If you’re considering opening your own personal training studio or gym—or if you work at a bigger gym and want to learn how to get more clients—you’ll need to get some business training.

I’m not talking about a MBA here. I’m talking about fitness-specific training taught by people who’ve actually had success in the field.

Here’s are some great options:

(And here’s a great article outlining the 5 key stages of a successful fitness business).

The better you get at marketing and running your business, the more people you can help, and the more money you can make.

6. A career of learning and development.

Once you’ve built a strong foundation of training, nutrition, movement, change, and business knowledge, it’s time to commit to a lifetime of learning and personal development.

Feel free to pick the books, courses, internships, and certifications that most resonate with you. Or will most help your clients.

Now is the time to geek out about advanced programming for different populations, nutrient timing, soft-tissue therapy, hormonal issues, advanced exercise and diet techniques, and more.

If you’re interested in finally leveling up that basic training certification from Step 2 above, consider:

And if you’re ready for internships and mentorships, these come highly recommended:

If you’re interested in different areas of nutrition:

If you’re interested in more athletic populations:

If you’re interested in high intensity and group training:

If you’re interested in special populations:

Personal trainer

Remember: There is no one “right” way to make it in the fitness industry

Fitness and nutrition is still a young industry. There is no one “right” path to success. In fact, there may never be.

And I kinda like it that way. It means that possibilities are infinite. 

The best trainers can come from anywhere: four-year colleges. Doctoral programs. Theology school. College drop-outs. Someone who found a gym flyer in the parking lot.

It doesn’t matter.

If you’ve got the energy, the drive, and the interest to do this work, you can eventually do it… no matter what you’re doing as a career now.

What to do

While there isn’t one “right” path, there are six things you can do to set yourself apart from 99% of other trainers out there:

  1. Start coaching now—even if it’s just family or friends.
  2. Get certified—even if it’s a basic entry-level certification.
  3. Become a “complete” fitness professional—someone who understands exercise, but also nutrition and quality movement.
  4. Learn how to coach real people—by focusing on change psychology and connections.
  5. Get business training—so you can take your fitness “pipe dream” and turn it into something meaningful and profitable.
  6. Commit to a career of learning and development—geek out on advanced programs and build your skills and specialties.

If you’re a coach, or you want to be…

Learning how to coach clients, patients, friends, or family members through healthy eating and lifestyle changes—in a way that helps them adopt simple but effective habits they can sustain—is both an art and a science.

If you’d like to learn more about both, consider the Precision Nutrition Level 1 Certification. The next group kicks off shortly.

What’s it all about?

The Precision Nutrition Level 1 Certification is the world’s most respected nutrition education program. It gives you the knowledge, systems, and tools you need to really understand how food influences a person’s health and fitness. Plus the ability to turn that knowledge into a thriving coaching practice.

Developed over 15 years, and proven with over 100,000 clients and patients, the Level 1 curriculum stands alone as the authority on the science of nutrition and the art of coaching.

Whether you’re already mid-career, or just starting out, the Level 1 Certification is your springboard to a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results.

[Of course, if you’re already a student or graduate of the Level 1 Certification, check out our Level 2 Certification Master Class. It’s an exclusive, year-long mentorship designed for elite professionals looking to master the art of coaching and be part of the top 1% of health and fitness coaches in the world.]

Interested? Add your name to the presale list. You’ll save up to 33% and secure your spot 24 hours before everyone else.

We’ll be opening up spots in our next Precision Nutrition Level 1 Certification on Wednesday, April 3rd, 2019.

If you want to find out more, we’ve set up the following presale list, which gives you two advantages.

  • Pay less than everyone else. We like to reward people who are eager to boost their credentials and are ready to commit to getting the education they need. So we’re offering a discount of up to 33% off the general price when you sign up for the presale list.
  • Sign up 24 hours before the general public and increase your chances of getting a spot. We only open the certification program twice per year. Due to high demand, spots in the program are limited and have historically sold out in a matter of hours. But when you sign up for the presale list, we’ll give you the opportunity to register a full 24 hours before anyone else.

If you’re ready for a deeper understanding of nutrition, the authority to coach it, and the ability to turn what you know into results… this is your chance to see what the world’s top professional nutrition coaching system can do for you.

The post How to build a successful and rewarding career in fitness. A step-by-step guide for personal trainers & coaches. appeared first on Precision Nutrition.

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